---
title: "Fire Foam — $167K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/fire-foam"
last_updated: "2026-08-06T21:38:33.087Z"
locale: en
meta:
description: "Niche score 51/100 · $167K/yr market · 45K searches/yr · $47.91 avg price. Soft demand (-15.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $167K/yr market · 45K searches/yr · $47.91 avg price. Soft demand (-15.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fire Foam — $167K/yr Amazon US Niche (2026) - Flapen"
---
# **fire foam**
**Worth a look**
Shows low returns (0.3%), but soft demand (-15.4% this quarter) keeps it on the watch list.
Market size 35Growth 17Conversion 78Competition 25Returns 99Price range 57Avg price 94Brand share 31Review moat 86Quality gap 68
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$47.91**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****279.29**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$5.98–$156.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$167K**
$167K/yr · 45K searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-15.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fire foam is a $167K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fire foam market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$192K–$240K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#863**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **71%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **—flat
**Sellers**
**55**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**9%**
- 3M35% - KRAKEN BOND27% - TYTAN PROFESSIONAL11% - STANLEY8% - DAP5% - GREAT STUFF PRO4% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.
900700Spike '24Spike '25Prime Day '25Black Friday '25Holiday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/fire-foam/trend)
## **Top fire foam search terms**
- **fire foam**9K/yr-13.1%7.1% conv. - **fire block spray foam**8K/yr-20.9%6.3% conv. - **fire block foam**7K/yr-18.1%5.4% conv. - **fireblock spray foam**5K/yr-24.2%6.8% conv. - **fire stop spray foam**3K/yr+11.4%7.8% conv. - **fireblock foam**3K/yr-4.5%6.4% conv. - **fire rated spray foam**3K/yr-18.0%5.8% conv. - **fireproof spray foam**2K/yr-8.1%5.3% conv. - **fire foam spray**3K/yr-21.2%6.3% conv. - **fire retardant foam**2K/yr-17.9%1.4% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/fire-foam/search-terms)
## **Top fire foam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$33K30%$50K40%$67K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3M Fire Block Foam FB-Foam Orange Color Ready-To-Use In-Place 12 fl oz Can**3M**$15.23**4.3★481 rev](https://www.amazon.com/dp/B008KNP928) [2**Kraken Bond Extreme Orange Fire Block Foam - (2x24oz) Fire Rated Polyurethane Spray for Gap Filling Sealing on Windows Walls Joints & Pipes Straw Use High Expansion Fire Proof Foam - 2 Pack**KRAKEN BOND**$30.67**4.4★61 rev](https://www.amazon.com/dp/B0D2KWYJKC) [3**Kraken Bond Extreme Orange Fire Block Foam - (12x12oz) Fire Rated Polyurethane Spray for Gap Filling Sealing on Windows Walls Joints & Pipes Straw Use High Expansion Fire Proof Foam - 12 Pack**KRAKEN BOND**$100.32**4.4★54 rev](https://www.amazon.com/dp/B0CZXTD64Q) [4**Stanley F952 Fire Block Spray Foam (2x12oz) Fire Rated Expanding Polyurethane Foam Sealant for Gap Filling & Sealing on Doors Windows Walls Pipes & Joints Indoor/Outdoor Straw Use | 2 Pack**STANLEY**$22.68**4.3★60 rev](https://www.amazon.com/dp/B0F3Y11QRM) [5**DAP FireBreak Flame Resistant Foam Sealant Orange 12 oz (7565010012)**DAP**$14.71**4.4★222 rev](https://www.amazon.com/dp/B0017J1JXU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fire Block 113 Orange Fire Blocking Foam Sealant 24 oz Gun-Grade Polyurethane Foam for Gaps Cracks Walls Joints Electrical Outlets & PVC Pipe (12x24 oz) + Precision Max Gun & Cleaner**TYTAN PROFESSIONAL**$141.51**24 rev11mo ago](https://www.amazon.com/dp/B0FM8PQ4N8) [**Stanley F952 Fire Block Spray Foam (2x12oz) Fire Rated Expanding Polyurethane Foam Sealant for Gap Filling & Sealing on Doors Windows Walls Pipes & Joints Indoor/Outdoor Straw Use | 2 Pack**STANLEY**$22.68**60 rev1y ago](https://www.amazon.com/dp/B0F3Y11QRM) [**Stanley F952 Fire Block Spray Foam (1x12oz) Fire Rated Expanding Polyurethane Foam Sealant for Gap Filling & Sealing on Doors Windows Walls Pipes & Joints Indoor/Outdoor Straw Use | 1 Pack**STANLEY**$13.40**60 rev1y ago](https://www.amazon.com/dp/B0F3XYCRQZ) [**SPRAYMAN Fire Block Spray Foam - (2x12oz) Orange Fire Block Spray Fire Rated Polyurethane Foam for Gap Filling Sealing on Windows & Doors Walls Joints & Pipes Straw Use - 2 Pack**SPRAYMAN**$23.71**35 rev1y ago](https://www.amazon.com/dp/B0DTTQ153X) [**Fire Block Extreme Orange Fire Retardant Polyurethane Expanding Straw Foam Seals Penetrations Paintable Ready-to-Use Foam-in-Place**TYTAN PROFESSIONAL**$5.98**77 rev1y ago](https://www.amazon.com/dp/B0DG6YYNX8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SPRAYMAN Fire Block Spray Foam - (2x12oz) Orange Fire Block Spray Fire Rated Polyurethane Foam for Gap Filling Sealing on Windows & Doors Walls Joints & Pipes Straw Use - 2 Pack**SPRAYMAN**$23.71**3.9★**▲ 81%**](https://www.amazon.com/dp/B0DTTQ153X) [**Stanley F952 Fire Block Spray Foam (1x12oz) Fire Rated Expanding Polyurethane Foam Sealant for Gap Filling & Sealing on Doors Windows Walls Pipes & Joints Indoor/Outdoor Straw Use | 1 Pack**STANLEY**$13.40**4.3★**▲ 47%**](https://www.amazon.com/dp/B0F3XYCRQZ) [**Fire Block 113 Orange Fire Blocking Foam Sealant - 24oz Gun Foam for Gaps Cracks Walls Joints Electrical Outlets & PVC Pipe - Extreme Heat Polyurethane Spray (12 Pack)**TYTAN PROFESSIONAL**$111.07**4.3★**▲ 46%**](https://www.amazon.com/dp/B0746SSVF3) [**Kraken Bond Extreme Orange Fire Block Foam - (12x12oz) Fire Rated Polyurethane Spray for Gap Filling Sealing on Windows Walls Joints & Pipes Straw Use High Expansion Fire Proof Foam - 12 Pack**KRAKEN BOND**$100.32**4.4★**▲ 39%**](https://www.amazon.com/dp/B0CZXTD64Q) [**Kraken Bond Extreme Orange Fire Block Foam - (2x24oz) Fire Rated Polyurethane Spray for Gap Filling Sealing on Windows Walls Joints & Pipes Straw Use High Expansion Fire Proof Foam - 2 Pack**KRAKEN BOND**$30.67**4.4★**▲ 35%**](https://www.amazon.com/dp/B0D2KWYJKC)
**~~View all trending →~~**
## **What buyers say about fire foam**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**24%
*“Easy to use”*
**Value For Money**19%
*“Great for price”*
**Advertised Vs Actual Product**17%
*“It works as it should”*
**Quality-Overall**7%
*“Good quality”*
**Efficiency**6%
*“Worked great”*
**Assembly/Installation**5%
*“Easily installed”*
**Size-Overall**4%
*“Right size, fits any where”*
**Fire Resistance**3%
*“Flame Killers”*
**Heating**3%
*“Peace of mind when I have the stove fired up for long periods”*
**Spray/Flow**2%
*“Very good fire protected foam spray”*
### **What buyers complain about **
**Ease Of Cleaning**10%
*“REALLY messy”*
**Advertised Vs Actual Product**10%
*“Contradicting Product Information”*
**Ease Of Use**8%
*“It does not come off easily”*
**Color**8%
*“You dont want colored orange”*
**Spray/Flow**7%
*“slow to spray”*
**Durability**7%
*“FIRES OUT”*
**Dispensing Mechanism**7%
*“Won't dispense properly”*
**Stretchability/Expandability/Elasticity**3%
*“It didn't expand at all, and fell down to the floor a wet, goopy mess”*
**Functionality-Overall**3%
*“Didn't work for me”*
**Pockets/Compartments**3%
*“most of it settled afterward causing the open pockets”*
### **Top return reasons **
**Color**28%
**Advertised Vs Actual Product**20%
**Water Resistance**12%
**Heating**12%
**Defective Material/Parts**8%
**Spray/Flow**4%
**Material Quality**4%
**Leak-Proof**4%
**Value For Money**4%
**Functionality-Overall**4%
## **Common questions**
- **Is fire foam profitable to sell on Amazon United States?**
- The niche generates $167K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the fire foam niche?**
- 9 brands and 55 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in fire foam?**
- Top complaints mined from reviews: Ease Of Cleaning, Advertised Vs Actual Product, Ease Of Use. The return rate is 0.3%.
- **When does demand for fire foam peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the fire foam niche?**
- Listings span $5.98–$156.42; the average listing price is $47.91 (sweet spot $15–$100). The average incumbent carries 279 reviews — the moat a new listing must climb.
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