---
title: "Exhaust Fan — $8.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/exhaust-fan"
last_updated: "2026-08-05T21:50:28.392Z"
locale: en
meta:
description: "Niche score 57/100 · $8.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $8.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Exhaust Fan — $8.8M/yr Amazon US Niche (2026) - Flapen"
---
# **exhaust fan**
**Worth a look**
Shows a $8.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 23Conversion 29Competition 83Returns 45Price range 39Avg price 83Brand share 60Review moat 24Quality gap 58
**Market size**
**Incredible****$8.8M**
$8.8M/yr · 4.9M searches
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Avg price**
**Great****$77.21**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$13.57–$233.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,752.69**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.5%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, exhaust fan is a $8.8M/yr Amazon United States market (4.9M searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **exhaust fan market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$7.7M–$9.7M**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#111**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**177**
**Top-5 brand share**
**69%**
Top 20: 92%
**Top-5 click share**
**32%**
Top 20: 68%
**Open market**
**28%**
- Broan-NuTone24% - Amico22% - Panasonic13% - Gopper6% - Fitop4% - Orsong3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.
125K75KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/exhaust-fan/trend)
## **Top exhaust fan search terms**
- **bathroom exhaust fan**1.0M/yr-5.5%1.9% conv. - **exhaust fan**714K/yr+8.0%1.0% conv. - **bathroom fan**637K/yr-0.4%1.6% conv. - **bathroom exhaust fan with light**633K/yr-13.3%1.3% conv. - **bathroom fan with light**361K/yr-14.4%1.4% conv. - **bathroom vent fan with light**222K/yr-13.9%1.2% conv. - **bathroom vent fan**194K/yr-4.5%2.1% conv. - **exhaust fan with light**153K/yr-17.1%1.8% conv. - **panasonic bathroom exhaust fan**121K/yr+3.4%2.8% conv. - **broan bathroom exhaust fan**133K/yr-18.5%2.1% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/exhaust-fan/search-terms)
## **Top exhaust fan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$263K6%$527K9%$790K12%$1.1M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Broan-NuTone Bathroom Exhaust Fan 50 CFM Modern Grille Energy Star Fan 2.0 Sones**Broan-NuTone**$21.47**4.6★585 rev](https://www.amazon.com/dp/B0F1B4J7BX) [2**Gopper Ultra Quiet Bathroom Exhaust Fan with Light 120 CFM 1.0 Sones**Gopper**$64.12**4.1★465 rev](https://www.amazon.com/dp/B0DCGBS4RN) [3**Amico Bathroom Exhaust Fan 1.0 Sones 80 CFM Low Noise Ceiling Mounted Retrofit Ventilation Fans 4 Inch Duct No Attic Access Needed- UL Certified**Amico**$43.96**4.5★224 rev](https://www.amazon.com/dp/B0DS294LRP) [4**Amico Bathroom Exhaust Fan with Light 80 CFM 0.9 Sones 1000LM 5CCT Easy Install Ceiling Mount Shower Bathroom Fan Adjustable Household Ventilation Fan ETL & FCC Certified**Amico**$57.50**4.2★243 rev](https://www.amazon.com/dp/B0FM3Y7ZSC) [5**Panasonic WhisperFit Retrofit Ceiling Mount Bathroom Exhaust Fan 50-80-110 CFM FV-0511VF1**Panasonic**$133.92**4.6★1,527 rev](https://www.amazon.com/dp/B0973N9G21)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amico Bathroom Exhaust Fan with LED Light 80 CFM 0.9 Sones 1000LM 5CCT 90 CRI Ceiling Mount Shower Ventilation Fan No Attic Access Needed 4 Inch Duct ETL & FCC**Amico**$61.48**47 rev4mo ago](https://www.amazon.com/dp/B0GGPRPYWK) [**Amico 10 Shutter Exhaust Fan with Remote 9-Speed Energy Efficient & Quiet 13W DC Motor 1000 CFM Wall Mount Ventilation Fan for Garage Greenhouse Attic & Chicken Coop Plug & Play 8-Hour Timer FCC**Amico**$47.73**122 rev5mo ago](https://www.amazon.com/dp/B0FZBSR15X) [**LUMLLSAJI Bathroom Exhaust Fan with Light 10 Ultra Quiet 1.0 Sones 1000LM 5CCT Exhaust Fan Mounting Opening 8x8 in 110CFM Bathroom Fan with Light Ceiling Mount for Home Bath Office**LUMLLSAJI**$48.02**89 rev10mo ago](https://www.amazon.com/dp/B0FRFSDL6T) [**Amico Bathroom Exhaust Fan 2 Pack 80 CFM 1.0 Sones Low Noise Ceiling Mounted Retrofit Ventilation Fans No Attic Access Needed- UL Certified**Amico**$78.45**98 rev10mo ago](https://www.amazon.com/dp/B0FQJJB24R) [**Amico Bathroom Exhaust Fan with Light 80 CFM 0.9 Sones 1000LM 5CCT Easy Install Ceiling Mount Shower Bathroom Fan Adjustable Household Ventilation Fan ETL & FCC Certified**Amico**$57.50**243 rev11mo ago](https://www.amazon.com/dp/B0FM3Y7ZSC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amico Bathroom Exhaust Fan with LED Light 80 CFM 0.9 Sones 1000LM 5CCT 90 CRI Ceiling Mount Shower Ventilation Fan No Attic Access Needed 4 Inch Duct ETL & FCC**Amico**$61.48**4.6★**▲ 271%**](https://www.amazon.com/dp/B0GGPRPYWK) [**Amico 10 Shutter Exhaust Fan with Remote 9-Speed Energy Efficient & Quiet 13W DC Motor 1000 CFM Wall Mount Ventilation Fan for Garage Greenhouse Attic & Chicken Coop Plug & Play 8-Hour Timer FCC**Amico**$47.73**4.3★**▲ 188%**](https://www.amazon.com/dp/B0FZBSR15X) [**LUMLLSAJI Bathroom Exhaust Fan with Light 10 Ultra Quiet 1.0 Sones 1000LM 5CCT Exhaust Fan Mounting Opening 8x8 in 110CFM Bathroom Fan with Light Ceiling Mount for Home Bath Office**LUMLLSAJI**$48.02**4.2★**▲ 133%**](https://www.amazon.com/dp/B0FRFSDL6T) [**welnek Bathroom Exhaust Fan with Light 130 CFM Quiet 1.0 Sone Cutout 9.8x9.8 12In Grille 4In Duct 6500K 1200Lm LED Light Bath Ceiling Vent Fan Combo for Bathroom Toilet Moisture & Odor Removal**welnek**$50.92**4.3★**▲ 119%**](https://www.amazon.com/dp/B0F3GS9N61) [**Amico Bathroom Exhaust Fan 1.0 Sones 110 CFM Low Noise Household Bath Ventilation Fans Ceiling Mounted No Attic Access Needed Ceiling Opening 9.4x9.4- ETL & FCC Certified**Amico**$60.29**4.3★**▲ 90%**](https://www.amazon.com/dp/B0FM3W48BH)
**~~View all trending →~~**
## **What buyers say about exhaust fan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Noise Level**20%
*“No noise”*
**Value For Money**11%
*“Excellent Value”*
**Quality-Overall**10%
*“Excellent build quality”*
**Assembly/Installation**8%
*“Easy to set up”*
**Strength**7%
*“Well built”*
**Advertised Vs Actual Product**5%
*“Better than expected”*
**Size-Overall**5%
*“Excellent fit for my bathroom”*
**Efficiency**4%
*“Fan is working great”*
**Brightness/Shine/Glow**3%
*“Quite and bright”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Noise Level**16%
*“Constant noise”*
**Quality-Overall**8%
*“Cheap garbage”*
**Size-Overall**8%
*“It's small”*
**Durability**8%
*“Broke very quickly”*
**Functionality-Overall**5%
*“Doesn't work”*
**Assembly/Installation**5%
*“hard to install”*
**Strength**4%
*“Not strong”*
**Value For Money**3%
*“was even cheaper”*
**Advertised Vs Actual Product**2%
*“Not as described”*
**Ease Of Cleaning**2%
*“Nothing that a good cleaning would probably help”*
### **Top return reasons **
**Size-Overall**53%
**Functionality-Overall**8%
**Noise Level**7%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**5%
**Value For Money**3%
**Strength**3%
**Compatibility-Overall**3%
**Assembly/Installation**2%
**Product Condition**2%
## **Common questions**
- **Is exhaust fan profitable to sell on Amazon United States?**
- The niche generates $8.8M/yr across 62 tracked products. 16 of 16 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the exhaust fan niche?**
- 34 brands and 177 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in exhaust fan?**
- Top complaints mined from reviews: Noise Level, Quality-Overall, Size-Overall. The return rate is 3.4%.
- **When does demand for exhaust fan peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the exhaust fan niche?**
- Listings span $13.57–$233.51; the average listing price is $77.21 (sweet spot $15–$100). The average incumbent carries 5,753 reviews — the moat a new listing must climb.
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