---
title: "Search terms — europe to us plug adapter - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/europe-to-us-plug-adapter/search-terms"
last_updated: "2026-08-09T03:18:13.827Z"
locale: en
meta:
  description: "Niche score 50/100 · $466K/yr market · 400K searches/yr · $10.01 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $466K/yr market · 400K searches/yr · $10.01 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — europe to us plug adapter - Flapen"
---

# **europe to us plug adapter**

**Worth a look**

Shows searches that convert (11.6% search→purchase), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 58Growth 33Conversion 94Competition 41Returns 69Price range 41Avg price 33Brand share 60Review moat 25Quality gap 23

**Conversion**

**Great****11.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$466K**

$466K/yr · 400K searches

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$4.11–$22.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+6.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$10.01**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****4,349.21**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

## Search terms