---
title: "Etekcity Smart Plug — $4K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/etekcity-smart-plug"
last_updated: "2026-08-09T03:14:28.634Z"
locale: en
meta:
description: "Niche score 32/100 · $4K/yr market · 11K searches/yr · $21.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $4K/yr market · 11K searches/yr · $21.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Etekcity Smart Plug — $4K/yr Amazon US Niche (2026) - Flapen"
---
# **etekcity smart plug**
**Skip it**
A small market ($4K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 19Conversion 22Competition 36Returns 39Price range 79Avg price 92Brand share 33Review moat 15Quality gap 47
**Avg price**
**Great****$21.80**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.72–$36.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-12.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****22,047.08**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$4K**
$4K/yr · 11K searches
According to Flapen's Amazon United States niche tracking, etekcity smart plug is a $4K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **etekcity smart plug market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$11K–$16K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**7%**
- Govee22% - Kasa Smart21% - EIGHTREE20% - GHome Smart12% - wooaismart10% - Linkind8% - Open — no brand owns it (1 brand, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.9% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 9.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/etekcity-smart-plug/trend)
## **Top etekcity smart plug search terms**
- **vesync smart plug**10K/yr-12.2%2.9% conv. - **sagewe smart plug vesync**466/yr-17.5%0.0% conv. - **vesync smart plug by etekcity**416/yr-22.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/etekcity-smart-plug/search-terms)
## **Top etekcity smart plug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$40220%$80430%$1K40%$2K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Govee Smart Plug WiFi Plugs Work with Alexa & Google Assistant Smart Outlet with Timer & Group Controller WiFi Outlet for Home No Hub Required ETL & FCC Certified 2.4G WiFi Only 4 Pack**Govee**$26.38**4.5★13,726 rev](https://www.amazon.com/dp/B08731J1L4) [2**EIGHTREE Smart Plug WiFi Outlet Works with Alexa & Google Home Smart Home Socket with Remote Control & Timer Function 2.4GHz WiFi Only 4 Packs**EIGHTREE**$21.09**4.5★9,813 rev](https://www.amazon.com/dp/B0B62LPR5Z) [3**Kasa Smart Plug HS103P4 Wi-Fi Outlet Works with Alexa Echo Google Home & IFTTT No Hub Required Remote Control 15 Amp UL Certified 4-Pack White**Kasa Smart**$25.05**4.6★150,511 rev](https://www.amazon.com/dp/B07RCNB2L3) [4**wooaismart Smart Plug WiFi Plugs Work with Alexa & Google Assistant Smart Outlet with Timer & Group Controller WiFi Outlet for Home No Hub Required ETL & FCC Certified 2.4GHz WiFi 10A 2 Pack**wooaismart**$15.07**4.3★110 rev](https://www.amazon.com/dp/B0DM5DTY64) [5**Linkind Matter Smart Plug Work with Apple Home Siri Alexa Google SmartThings Smart Home Smart Outlet Timer 15A/1800W APP Remote Control & Schedule 2.4G Wi-Fi Only 4 Pack**Linkind**$24.60**4.4★1,613 rev](https://www.amazon.com/dp/B0C36WXGP1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**wooaismart Smart Plug WiFi Plugs Work with Alexa & Google Assistant Smart Outlet with Timer & Group Controller WiFi Outlet for Home No Hub Required ETL & FCC Certified 2.4GHz WiFi 10A 2 Pack**wooaismart**$15.07**110 rev1y ago](https://www.amazon.com/dp/B0DM5DTY64) [**Amazon Basics Smart Plug Works with Alexa Only Voice Control Remote APP Control Schedule Compact Design Versatile 2.4 GHz Wi-Fi No Hub Required 4-Pack White**Amazon Basics**$25.16**7,993 rev2y ago](https://www.amazon.com/dp/B0CL9D9HM4) [**GHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed White**GHome Smart**$9.72**4,148 rev2y ago](https://www.amazon.com/dp/B0D7ZXYPRL) [**GHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed**GHome Smart**$25.47**4,148 rev2y ago](https://www.amazon.com/dp/B0D7ZWGXGP) [**EIGHTREE Smart Plug 5GHz& 2.4GHz 15A WiFi Smart Outlet Compatible with Alexa & Google Home Smart Home WiFi Plug with Remote Control Timer Outlet with Schedule 4 Packs**EIGHTREE**$36.50**3,130 rev3y ago](https://www.amazon.com/dp/B0C9GJJBR9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed White**GHome Smart**$9.72**4.4★**▲ 366%**](https://www.amazon.com/dp/B0D7ZXYPRL) [**Kasa Smart Plug Ultra Mini 15A Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required UL Certified 2.4G WiFi Only 2 Count (Pack of 1)(EP10P2) White**Kasa Smart**$14.41**4.5★**▲ 143%**](https://www.amazon.com/dp/B091FXQQMQ) [**wooaismart Smart Plug WiFi Plugs Work with Alexa & Google Assistant Smart Outlet with Timer & Group Controller WiFi Outlet for Home No Hub Required ETL & FCC Certified 2.4GHz WiFi 10A 2 Pack**wooaismart**$15.07**4.3★**▲ 85%**](https://www.amazon.com/dp/B0DM5DTY64) [**Kasa Outdoor Smart Plug Smart Home Wi-Fi Outlet with 2 Sockets IP64 Weather Resistance Compatible with Alexa Google Home & IFTTT No Hub Required ETL Certified(EP40) Black**Kasa Smart**$17.11**4.6★**▲ 48%**](https://www.amazon.com/dp/B091FXH2FR) [**EIGHTREE Smart Plug 5GHz& 2.4GHz 15A WiFi Smart Outlet Compatible with Alexa & Google Home Smart Home WiFi Plug with Remote Control Timer Outlet with Schedule 4 Packs**EIGHTREE**$36.50**4.5★**▲ 32%**](https://www.amazon.com/dp/B0C9GJJBR9)
**~~View all trending →~~**
## **What buyers say about etekcity smart plug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**20%
*“Easy Set-Up”*
**Socket/Port/Plug**13%
*“Great plug”*
**Ease Of Use**12%
*“Ease of use”*
**Connectivity-Overall**9%
*“Easy to connect”*
**Quality-Overall**9%
*“Excellent product”*
**Value For Money**7%
*“They are affordable”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Compatibility-Overall**4%
*“Compatible”*
**Efficiency**3%
*“WORKS GREAT, FAST COMMUNICATION WITH ALEXA”*
**Alarm/Timer Accuracy**2%
*“Great timer”*
### **What buyers complain about **
**Connectivity-Overall**30%
*“Impossible to connect”*
**Functionality-Overall**12%
*“Did not work”*
**Durability**9%
*“Break quickly”*
**Assembly/Installation**6%
*“Crazy hard to install”*
**Socket/Port/Plug**6%
*“Missing Plug”*
**Quality-Overall**5%
*“Not a Safe Quality”*
**Size-Overall**3%
*“Just Smaller”*
**Ease Of Use**3%
*“Not as easy to use”*
**Value For Money**3%
*“just a little overpriced”*
**Instructions/User Manual/Troubleshooting**2%
*“The instructions were bad”*
### **Top return reasons **
**Connectivity-Overall**39%
**Compatibility-Overall**16%
**Functionality-Overall**12%
**Socket/Port/Plug**8%
**Size-Overall**5%
**Value For Money**4%
**Advertised Vs Actual Product**3%
**Assembly/Installation**3%
**Defective Material/Parts**2%
**Ease Of Use**1%
## **Common questions**
- **Is etekcity smart plug profitable to sell on Amazon United States?**
- The niche generates $4K/yr across 12 tracked products. 90-day search growth is -12.9%. Flapen's verdict: Skip it (32/100).
- **How competitive is the etekcity smart plug niche?**
- 7 brands and 15 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in etekcity smart plug?**
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 3.9%.
- **When does demand for etekcity smart plug peak?**
- Demand peaks in Nov–Dec; the busiest month runs 9.5× the quietest.
- **What does it cost to enter the etekcity smart plug niche?**
- Listings span $9.72–$36.50; the average listing price is $21.80 (sweet spot $15–$100). The average incumbent carries 22,047 reviews — the moat a new listing must climb.
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