---
title: "Search terms — epic water filter replacement - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/epic-water-filter-replacement/search-terms"
last_updated: "2026-08-09T03:14:38.461Z"
locale: en
meta:
  description: "Niche score 51/100 · $327K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $327K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — epic water filter replacement - Flapen"
---

# **epic water filter replacement**

**Worth a look**

Shows searches that convert (12.0% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 52Growth 17Conversion 95Competition 19Returns 91Price range 65Avg price 91Brand share 0Review moat 76Quality gap 76

**Conversion**

**Incredible****12.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$56.09**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****482.92**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$28.91–$138.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$327K**

$327K/yr · 49K searches

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-16.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms