---
title: "Entry Light — $27K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/entry-light"
last_updated: "2026-08-09T03:08:38.469Z"
locale: en
meta:
description: "Niche score 44/100 · $27K/yr market · 158K searches/yr · $55.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $27K/yr market · 158K searches/yr · $55.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Entry Light — $27K/yr Amazon US Niche (2026) - Flapen"
---
# **entry light**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 7Growth 24Conversion 4Competition 95Returns 30Price range 37Avg price 91Brand share 96Review moat 66Quality gap 24
**Brand share**
**Incredible****28%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****20%**
top-5 click share — an open shelf
**Avg price**
**Great****$55.49**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****864.08**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$14.31–$245.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.6%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-1.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$27K**
$27K/yr · 158K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, entry light is a $27K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 28% of demand. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **entry light market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$42K–$55K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#218**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**77 **▼falling
**Sellers**
**98**
**Top-5 brand share**
**28%**
Top 20: 63%
**Top-5 click share**
**20%**
Top 20: 48%
**Open market**
**68%**
- Lynnoland7% - Seaside village7% - Kalium6% - CALOKES5% - Pevfah3% - AMZASA3%
## **Demand & seasonality**
Weekly Amazon search volume, last 70 weeks — -1.6% search growth over the last 90 days.
5K4KPrime Day '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/entry-light/trend)
## **Top entry light search terms**
- **entry light**26K/yr-5.8%0.5% conv. - **entry way light**23K/yr+2.8%0.4% conv. - **entryway lights**12K/yr+12.5%0.2% conv. - **entry way light fixture hanging**7K/yr+121.5%0.2% conv. - **entryway ceiling light**12K/yr+0.8%0.4% conv. - **entrance light fixtures ceiling**9K/yr+20.5%0.4% conv. - **entryway pendant light**9K/yr-2.8%0.1% conv. - **entry light fixtures ceiling hanging**14K/yr-24.0%0.3% conv. - **entryway light fixtures**9K/yr-1.5%0.1% conv. - **entryway ceiling light fixtures**9K/yr-18.6%0.4% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/entry-light/search-terms)
## **Top entry light products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5434%$1K6%$2K8%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kalium 3-Lights Semi Flush Mount Ceiling Light Fixture Matte Black Light Fixtures Ceiling Light for Kitchen Foyer Entryway Farmhouse Home Decor Clear Glass Shade.**Kalium**$35.05**4.6★465 rev](https://www.amazon.com/dp/B0D1QNNSCP) [2**4 Light Chandelier Industrial Ceiling Light Black Lantern Light Fixtures with Farmhouse Metal Cage Adjustable Height Rustic Geometric Hanging Light E12 Base for Kitchen Island Entryway Indoor**Seaside village**$42.81**4.7★1,394 rev](https://www.amazon.com/dp/B092928YVL) [3**Pevfah Crystal Black Ceiling Light 1-Light Semi Flush Light Fixture 9 in**Pevfah**$25.87**4.7★1,086 rev](https://www.amazon.com/dp/B0D73NWC8G) [4**Black Chandelier 6-Light Farmhouse Chandelier for Dining Room Lighting Fixtures Hanging Industrial Modern Chandelier for Bedroom Foyer Hall Kitchen Living Room Entryway (No Assembly Required)**Lynnoland**$47.25**4.6★1,614 rev](https://www.amazon.com/dp/B0BXL7FM6X) [5**Black Flush Mount Ceiling Light Fixtures 2-Light Ceiling Mount for Farmhouse with Seeded Glass Lampshade Industrial Flush Mount Light Fixture Farmhouse for Hallway Kitchen Entryway and Foyer**szzgco**$31.24**4.7★1,546 rev](https://www.amazon.com/dp/B0CBCL431W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lzglyptics Farmhouse Ceiling Light 2-Light Round Flush Mount Ceiling Light with Wood and Metal Frame Black Rustic Light Fixture for Hallway Entryway Bedroom Kitchen**Lzglyptics**$41.14**166 rev11mo ago](https://www.amazon.com/dp/B0FGVYLM5Y) [**Bwxcie Modern Farmhouse Black Ceiling Light Industrial Semi Flush Mount Ceiling Lighting Fixture Hexagonal Hallway Lighting Fixtures for Kitchen Bedroom Foyer Entryway Laundry Room 1-Light 9.5 Inch**Bwxcie**$33.67**203 rev11mo ago](https://www.amazon.com/dp/B0FH2XGFN1) [**Black Farmhouse Chandelier 6 Light Geometric Dining Room Light Fixture Modern Industrial Metal Ceiling Light Rustic Hanging Pendant Lights with E12 base for Kitchen Island Entryway Foyer Indoor**Seaside village**$43.99**138 rev1y ago](https://www.amazon.com/dp/B0DYJ8M3Q5) [**Black Farmhouse Chandelier 4-Light Foyer Lighting Fixtures for Dining Room**BrightHome**$40.79**423 rev1y ago](https://www.amazon.com/dp/B0DHXHVYSG) [**25-61 Height Adjustable Modern Matte Black Chandelier for Dining Room No Assembly Required Black Dining Room Light Fixture Over Table Industrial Metal Pendant Lights Fixture for Kitchen Island**Lynnoland**$66.43**257 rev1y ago](https://www.amazon.com/dp/B0DMNRZXVD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Black Farmhouse Chandelier 6 Light Geometric Dining Room Light Fixture Modern Industrial Metal Ceiling Light Rustic Hanging Pendant Lights with E12 base for Kitchen Island Entryway Foyer Indoor**Seaside village**$43.99**4.6★**▲ 118%**](https://www.amazon.com/dp/B0DYJ8M3Q5) [**LAMPKEDUO Farmhouse Hanging Pendant Lighting 4-Light Rustic Flush Mount Ceiling Light Fixture Modern Faux Wood Vintage Chandelier for Dining Room Kitchen Island Foyer Hallway Entryway Bedroom**LAMPKEDUO**$66.28**4.4★**▲ 109%**](https://www.amazon.com/dp/B0DK3MGBDZ) [**Black Farmhouse Chandelier 4-Light Foyer Lighting Fixtures for Dining Room**BrightHome**$40.79**4.8★**▲ 107%**](https://www.amazon.com/dp/B0DHXHVYSG) [**Lzglyptics Farmhouse Ceiling Light 2-Light Round Flush Mount Ceiling Light with Wood and Metal Frame Black Rustic Light Fixture for Hallway Entryway Bedroom Kitchen**Lzglyptics**$41.14**4.6★**▲ 106%**](https://www.amazon.com/dp/B0FGVYLM5Y) [**CALOKES Semi Flush Mount Ceiling Light 11.8 Modern 3-Light Fixture with Petal-Shaped Cream White Fabric Shade and Golden Support Arm Ideal for Bedroom Kitchen Living Room Hallway and Entryway**CALOKES**$47.38**4.5★**▲ 71%**](https://www.amazon.com/dp/B0D4Q6NTGW)
**~~View all trending →~~**
## **What buyers say about entry light**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**30%
*“Bright light”*
**Assembly/Installation**18%
*“EASY TO INSTALL”*
**Quality-Overall**11%
*“Gorgeous, high quality light”*
**Value For Money**10%
*“Great Deal”*
**Design-Overall**7%
*“Beautiful design”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Size-Overall**3%
*“Good fit”*
**Shape/Style**2%
*“style is smart”*
**Ease Of Use**2%
*“Easy to use”*
**Color**2%
*“Color options are really nice”*
### **What buyers complain about **
**Size-Overall**14%
*“Threads are too short”*
**Brightness/Shine/Glow**9%
*“Very dim”*
**Quality-Overall**8%
*“Cheap quality”*
**Durability**6%
*“Doesnt last”*
**Assembly/Installation**6%
*“hard to install”*
**Functionality-Overall**4%
*“the light does not work”*
**Value For Money**3%
*“They feel and look very expensive”*
**Charging**3%
*“doesnt seem to charge”*
**Battery Life**3%
*“Terrible battery life”*
**Bulb Flicker/Dimming/Color**2%
*“Fixture now flickers”*
### **Top return reasons **
**Size-Overall**51%
**Defective Material/Parts**6%
**Advertised Vs Actual Product**6%
**Color**6%
**Functionality-Overall**4%
**Brightness/Shine/Glow**4%
**Value For Money**3%
**Bulb Flicker/Dimming/Color**3%
**Quality-Overall**3%
**Assembly/Installation**3%
## **Common questions**
- **Is entry light profitable to sell on Amazon United States?**
- The niche generates $27K/yr across 107 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the entry light niche?**
- 77 brands and 98 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 28% of demand.
- **What do buyers complain about in entry light?**
- Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Quality-Overall. The return rate is 4.6%.
- **When does demand for entry light peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the entry light niche?**
- Listings span $14.31–$245.39; the average listing price is $55.49 (sweet spot $15–$100). The average incumbent carries 864 reviews — the moat a new listing must climb.
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