---
title: "Energy Monitoring Smart Plug — $178K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/energy-monitoring-smart-plug"
last_updated: "2026-08-09T02:23:08.526Z"
locale: en
meta:
description: "Niche score 38/100 · $178K/yr market · 106K searches/yr · $34.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $178K/yr market · 106K searches/yr · $34.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Energy Monitoring Smart Plug — $178K/yr Amazon US Niche (2026) - Flapen"
---
# **energy monitoring smart plug**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 29Conversion 57Competition 31Returns 41Price range 51Avg price 95Brand share 7Review moat 24Quality gap 50
**Avg price**
**Incredible****$34.75**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$10.78–$179.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$178K**
$178K/yr · 106K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,181.25**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, energy monitoring smart plug is a $178K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Jul–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **energy monitoring smart plug market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$278K–$348K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**17**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**1%**
- Tapo48% - Kasa Smart37% - AiSeek5% - Govee4% - EMPORIA3% - Linkind2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Jul, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/energy-monitoring-smart-plug/trend)
## **Top energy monitoring smart plug search terms**
- **energy monitoring smart plug**19K/yr-10.6%3.7% conv. - **smart plug energy monitor**7K/yr+73.5%2.2% conv. - **smart plug with energy monitoring**10K/yr+1.1%3.6% conv. - **tapo p110m**7K/yr+26.7%10.5% conv. - **smart plugs with energy monitoring**5K/yr+143.9%2.0% conv. - **kasa kp125m**5K/yr+34.7%12.5% conv. - **kp125m**6K/yr-20.6%14.4% conv. - **tapo p110**4K/yr+27.2%4.6% conv. - **smart plug energy monitoring**7K/yr-29.1%5.8% conv. - **energy monitoring plug**3K/yr+28.5%4.2% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/energy-monitoring-smart-plug/search-terms)
## **Top energy monitoring smart plug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$9K10%$18K15%$27K20%$36K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TP-Link Tapo Smart Plug Mini Matter Compatible Compatible with Alexa Google Home & Samsung SmartThings Energy Monitoring 15A UL Certified 2.4G Wi-Fi Only Tapo P110M(4-Pack)**Tapo**$29.45**4.6★580 rev](https://www.amazon.com/dp/B0DKG52WQ4) [2**TP-Link Smart Plug Wi-Fi Mini Energy Monitoring Compatible with Alexa & Google Home & Samsung SmartThings Timer 15A/1800W Max ETL Certified 2.4G Wi-Fi Only Tapo P115(4-Pack)**Tapo**$25.37**4.5★3,330 rev](https://www.amazon.com/dp/B0D7FZ97T5) [3**Kasa Matter Smart Plug w/ Energy Monitoring Compact Design 15A/1800W Max Super Easy Setup Works with Apple Home Alexa & Google Home UL Certified 2.4G Wi-Fi Only White KP125M (4-Pack)**Kasa Smart**$39.85**4.3★2,201 rev](https://www.amazon.com/dp/B0BYGMR4DX) [4**Kasa Smart Plug Matter Compatible Energy Monitoring Compact Design 15A/1800W Max Super Easy Setup Works with Apple Home Alexa & Google Home UL Certified 2.4G Wi-Fi Only White KP125M(2-Pack)**Kasa Smart**$23.38**4.3★2,201 rev](https://www.amazon.com/dp/B0BYGRLRS1) [5**TP-Link Smart Plug Wi-Fi Mini Energy Monitoring Compatible with Alexa & Google Home & Samsung SmartThings Timer 15A/1800W Max ETL Certified 2.4G Wi-Fi Only Tapo P115(2-Pack)**Tapo**$17.15**4.5★3,330 rev](https://www.amazon.com/dp/B0D7FQ93QN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AiSeek Smart Plug with Energy Monitoring 15A 1800W 2.4Ghz Wi-Fi Outlet 4-Pack Pro Series Tuya Smart Plug Compatible with Alexa & Google Assistant Programmable Timer ETL & FCC Certified**AiSeek**$24.51**129 rev6mo ago](https://www.amazon.com/dp/B0FZJ8Y54Q) [**Meross Smart Energy Consumption Monitor with 18 Circuit Monitoring Electricity Usage Monitor Real-Time Power Usage Monitor Home Assistant Support Smart Alerts No Subscriptions 2-Year Warranty**meross**$179.00**46 rev8mo ago](https://www.amazon.com/dp/B0FSZYR7V4) [**TP-Link Tapo Smart Plug Mini Matter Compatible Compatible with Alexa Google Home & Samsung SmartThings Energy Monitoring 15A UL Certified 2.4G Wi-Fi Only Tapo P110M(4-Pack)**Tapo**$29.45**580 rev1y ago](https://www.amazon.com/dp/B0DKG52WQ4) [**TP-Link Tapo Smart Plug Mini Matter Compatible Compatible with Alexa Google Home & Samsung SmartThings Energy Monitoring 15A UL Certified 2.4G Wi-Fi Only Tapo P110M(2-Pack)**Tapo**$19.34**580 rev1y ago](https://www.amazon.com/dp/B0DKGBP38V) [**TP-Link Smart Plug Wi-Fi Mini Energy Monitoring Compatible with Alexa & Google Home & Samsung SmartThings Timer 15A/1800W Max ETL Certified 2.4G Wi-Fi Only Tapo P115(4-Pack)**Tapo**$25.37**3,330 rev2y ago](https://www.amazon.com/dp/B0D7FZ97T5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Meross Smart Energy Consumption Monitor with 18 Circuit Monitoring Electricity Usage Monitor Real-Time Power Usage Monitor Home Assistant Support Smart Alerts No Subscriptions 2-Year Warranty**meross**$179.00**4.4★**▲ 271%**](https://www.amazon.com/dp/B0FSZYR7V4) [**AiSeek Smart Plug with Energy Monitoring 15A 1800W 2.4Ghz Wi-Fi Outlet 4-Pack Pro Series Tuya Smart Plug Compatible with Alexa & Google Assistant Programmable Timer ETL & FCC Certified**AiSeek**$24.51**4.5★**▲ 176%**](https://www.amazon.com/dp/B0FZJ8Y54Q) [**Govee Smart Plug with Energy Monitoring WiFi Bluetooth Plug Work with Alexa and Google Assistant 15A Smart Outlets with Timer & Group Controller No Hub Required ETL&FCC Certified for Home 1 Pack**Govee**$13.52**4.6★**▲ 123%**](https://www.amazon.com/dp/B0CJRV9N94) [**TP-Link Tapo Smart Plug Mini Matter Compatible Compatible with Alexa Google Home & Samsung SmartThings Energy Monitoring 15A UL Certified 2.4G Wi-Fi Only Tapo P110M(2-Pack)**Tapo**$19.34**4.6★**▲ 59%**](https://www.amazon.com/dp/B0DKGBP38V) [**TP-Link Tapo Smart Plug Mini Matter Compatible Compatible with Alexa Google Home & Samsung SmartThings Energy Monitoring 15A UL Certified 2.4G Wi-Fi Only Tapo P110M(4-Pack)**Tapo**$29.45**4.6★**▲ 37%**](https://www.amazon.com/dp/B0DKG52WQ4)
**~~View all trending →~~**
## **What buyers say about energy monitoring smart plug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**20%
*“Easy installation”*
**Ease Of Use**10%
*“Very handy so far”*
**Quality-Overall**10%
*“the quality feels solid”*
**Socket/Port/Plug**10%
*“Best Smart Plugs”*
**Connectivity-Overall**9%
*“Easy connection”*
**Value For Money**7%
*“Fair price”*
**Compatibility-Overall**6%
*“they paired very easily”*
**Advertised Vs Actual Product**4%
*“Work as advertised”*
**Efficiency**3%
*“does the job well”*
**Smart Assistant Support**3%
*“Works with Google Assistant”*
### **What buyers complain about **
**Connectivity-Overall**28%
*“Not connecting”*
**Functionality-Overall**10%
*“One never worked”*
**Durability**8%
*“Failed after 7 months”*
**Assembly/Installation**7%
*“I could not install”*
**Socket/Port/Plug**5%
*“These plugs are the worst”*
**Quality-Overall**4%
*“Terrible quality control”*
**Value For Money**3%
*“A bit pricey”*
**Instructions/User Manual/Troubleshooting**3%
*“the provided user manual is useless”*
**Compatibility-Overall**2%
*“Compatibility issues”*
**Ease Of Use**2%
*“Not user friendly”*
### **Top return reasons **
**Connectivity-Overall**33%
**Compatibility-Overall**19%
**Functionality-Overall**12%
**Socket/Port/Plug**7%
**Advertised Vs Actual Product**5%
**Size-Overall**5%
**Value For Money**5%
**Assembly/Installation**4%
**Defective Material/Parts**3%
**Product Condition**1%
## **Common questions**
- **Is energy monitoring smart plug profitable to sell on Amazon United States?**
- The niche generates $178K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the energy monitoring smart plug niche?**
- 7 brands and 17 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in energy monitoring smart plug?**
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 3.7%.
- **When does demand for energy monitoring smart plug peak?**
- Demand peaks in Jan–Jul–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the energy monitoring smart plug niche?**
- Listings span $10.78–$179.00; the average listing price is $34.75 (sweet spot $15–$100). The average incumbent carries 5,181 reviews — the moat a new listing must climb.
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