---
title: "Empire Level — $164K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/empire-level"
last_updated: "2026-08-09T03:09:16.286Z"
locale: en
meta:
description: "Niche score 49/100 · $164K/yr market · 126K searches/yr · $41.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $164K/yr market · 126K searches/yr · $41.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Empire Level — $164K/yr Amazon US Niche (2026) - Flapen"
---
# **empire level**
**Skip it**
Soft demand (-13.0% this quarter) — this niche doesn't clear our bar today.
Market size 34Growth 18Conversion 40Competition 63Returns 96Price range 48Avg price 95Brand share 44Review moat 67Quality gap 32
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$41.19**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****829.28**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$6.66–$182.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$164K**
$164K/yr · 126K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-13.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, empire level is a $164K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **empire level market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$124K–$165K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#1,978**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **67%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**137**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 84%
**Open market**
**14%**
- Empire27% - Empire USA22% - Swanson Tool Co., Inc12% - Weldingriggerz10% - DURATECH7% - KLEIN TOOLS7% - Open — no brand owns it (9 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.
6K4KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/empire-level/trend)
## **Top empire level search terms**
- **empire level**65K/yr-27.2%1.1% conv. - **empire torpedo level**23K/yr-6.2%2.1% conv. - **empire level torpedo**6K/yr+206.0%1.7% conv. - **nivel empire**6K/yr-5.6%0.5% conv. - **savage level**5K/yr-1.1%6.0% conv. - **empire levels**5K/yr-9.7%1.4% conv. - **empire level set**5K/yr-18.3%0.5% conv. - **swanson level**4K/yr+20.5%3.5% conv. - **level empire**4K/yr-21.3%1.5% conv. - **torpedo level empire**3K/yr+9.2%1.8% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/empire-level/search-terms)
## **Top empire level products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$13K12%$20K16%$26K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Empire USA - Titanium Billiard Worsted Speed Cloth/Felt - 8ft**Empire USA**$139.99**3.8★6 rev](https://www.amazon.com/dp/B0DVBVHWND) [2**Die Cast Torpedo Level 8 in 4 vials**Weldingriggerz**$40.49**5.0★2 rev](https://www.amazon.com/dp/B0GHXXGQZN) [3**Empire EM81.12 True Blue 12-Inch Magnetic Tool Box Level**Empire**$14.96**4.7★1,262 rev](https://www.amazon.com/dp/B0007A2A0Q) [4**Empire USA - Titanium Billiard Worsted Speed Cloth/Felt - 7ft**Empire USA**$109.99**3.8★6 rev](https://www.amazon.com/dp/B0DVBK97FK) [5**Empire 581-9 9-Inch Dark Blue Aluminum-Sided Dark Blue Torpedo Level with Overhead Viewing Slot (2-Pack)**Empire**$23.32**4.8★33 rev](https://www.amazon.com/dp/B07RXYG7KF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Klein Tools 935RBP 8-Inch Pitch Vial Torpedo Level with Magnetic Track Vials Read 0/45/90 and Pitch in 1/8-Inch Increments Level For Electricians Construction Plumbing and Inspections**KLEIN TOOLS**$24.70**22 rev4mo ago](https://www.amazon.com/dp/B0GS755G4P) [**Die Cast Torpedo Level 8 in 4 vials**Weldingriggerz**$40.49**2 rev6mo ago](https://www.amazon.com/dp/B0GHXXGQZN) [**DURATECH 8-Inch Level Magnetic Torpedo Level for DIY and Household Use**DURATECH**$16.23**771 rev11mo ago](https://www.amazon.com/dp/B0CV3T2875) [**500 LEVEL Roman Anthony Boston Roman Empire Stadium Mens Premium T-Shirt (Tri Gray S)**500 LEVEL**$37.96**0 rev1y ago](https://www.amazon.com/dp/B0FDMF8XTK) [**500 LEVEL Roman Anthony Boston Roman Empire Stadium Mens Premium T-Shirt (Tri Navy XL)**500 LEVEL**$37.98**0 rev1y ago](https://www.amazon.com/dp/B0FDN125VF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Klein Tools 935RBP 8-Inch Pitch Vial Torpedo Level with Magnetic Track Vials Read 0/45/90 and Pitch in 1/8-Inch Increments Level For Electricians Construction Plumbing and Inspections**KLEIN TOOLS**$24.70**4.5★**▲ 262%**](https://www.amazon.com/dp/B0GS755G4P) [**500 LEVEL Roman Anthony Boston Roman Empire Stadium Mens Premium T-Shirt (Tri Gray S)**500 LEVEL**$37.96**0.0★**▲ 259%**](https://www.amazon.com/dp/B0FDMF8XTK) [**Empire USA - Titanium Billiard Worsted Speed Cloth/Felt - 7ft**Empire USA**$109.99**3.8★**▲ 255%**](https://www.amazon.com/dp/B0DVBK97FK) [**Die Cast Torpedo Level 8 in 4 vials**Weldingriggerz**$40.49**5.0★**▲ 253%**](https://www.amazon.com/dp/B0GHXXGQZN) [**Empire USA - Titanium Billiard Worsted Speed Cloth/Felt - 8ft**Empire USA**$139.99**3.8★**▲ 243%**](https://www.amazon.com/dp/B0DVBVHWND)
**~~View all trending →~~**
## **What buyers say about empire level**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Excellent quality tool”*
**Value For Money**13%
*“Worth it”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Size-Overall**9%
*“Perfect size”*
**Durability**6%
*“Very durable and accurate”*
**Strength**6%
*“the magnets are quite strong”*
**Ease Of Use**6%
*“Very accurate and handy”*
**Weight Light**3%
*“They weren't too heavy so they were easy to handle”*
**Design-Overall**2%
*“Nice, well built”*
**Measurement/Reading Accuracy**2%
*“Its very accurate”*
### **What buyers complain about **
**Durability**17%
*“Does not last”*
**Quality-Overall**17%
*“Quality is not what it used to be”*
**Measurement/Reading Accuracy**15%
*“The Precision is not accurate”*
**Strength**9%
*“Flimsy and bend easily”*
**Size-Overall**9%
*“small mag lavels”*
**Mechanism Issues**3%
*“Expect for it to fall off if you use it to bend pipe”*
**Product Condition**3%
*“Also looked used”*
**Value For Money**3%
*“a little pricey”*
**Material Quality**3%
*“Not your typical plastic level”*
**Weight Heavy**2%
*“Too heavy for its size”*
### **Top return reasons **
**Size-Overall**21%
**Value For Money**13%
**Advertised Vs Actual Product**11%
**Functionality-Overall**11%
**Measurement/Reading Accuracy**10%
**Defective Material/Parts**7%
**Quality-Overall**5%
**Product Condition**4%
**Weight Heavy**4%
**Color**2%
## **Common questions**
- **Is empire level profitable to sell on Amazon United States?**
- The niche generates $164K/yr across 36 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the empire level niche?**
- 15 brands and 137 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in empire level?**
- Top complaints mined from reviews: Durability, Quality-Overall, Measurement/Reading Accuracy. The return rate is 0.8%.
- **When does demand for empire level peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the empire level niche?**
- Listings span $6.66–$182.16; the average listing price is $41.19 (sweet spot $15–$100). The average incumbent carries 829 reviews — the moat a new listing must climb.
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