---
title: "Emerson Knife — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/emerson-knife"
last_updated: "2026-08-09T02:14:43.633Z"
locale: en
meta:
description: "Niche score 28/100 · $37K/yr market · 106K searches/yr · $78.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $37K/yr market · 106K searches/yr · $78.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Emerson Knife — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **emerson knife**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 25Conversion 6Competition 23Returns 59Price range 43Avg price 83Brand share 0Review moat 82Quality gap 24
**Avg price**
**Great****$78.48**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****353.29**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$43.10–$175.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-0.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$37K**
$37K/yr · 106K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, emerson knife is a $37K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **emerson knife market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$78K–$98K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#509**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **59%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- Kershaw67% - Spyderco17% - Fox Knives7% - Fox Edge7% - НОКС2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 36 weeks — -0.1% search growth over the last 90 days.
3K2KBlack Friday '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/emerson-knife/trend)
## **Top emerson knife search terms**
- **emerson knife**40K/yr-1.8%0.5% conv. - **kershaw emerson**15K/yr-4.7%1.1% conv. - **emerson wave**13K/yr+9.5%0.5% conv. - **emerson knives**11K/yr+13.2%0.3% conv. - **emerson wave knife**13K/yr+0.0%0.5% conv. - **kershaw emerson knife**8K/yr-18.6%1.1% conv. - **spyderco emerson**4K/yr+11.3%1.0% conv. - **kershaw cqc**3K/yr-13.7%0.7% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/emerson-knife/search-terms)
## **Top emerson knife products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$7K30%$11K40%$15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kershaw Emerson CQC-6K D2 Pocket Knife Black and Silver**Kershaw**$56.33**4.5★476 rev](https://www.amazon.com/dp/B07YVVBKJF) [2**Kershaw Emerson CQC-8K Pocket Knife Black 3.5 Inch American Tanto Blade**Kershaw**$47.72**4.6★1,207 rev](https://www.amazon.com/dp/B00I0RSZQQ) [3**Kershaw Emerson CQC-7K Pocket Knife Black 3.5 Inch American Tanto Blade**Kershaw**$48.21**4.6★804 rev](https://www.amazon.com/dp/B00I0RQ0AO) [4**Spyderco Endura Lightweight Emerson Opener Folding Pocket Knife PlainEdge**Spyderco**$100.94**4.7★575 rev](https://www.amazon.com/dp/B00190VMFM) [5**Kershaw Emerson CQC-4K Pocket Knife Brown 3.25 Inch Drop Point Blade**Kershaw**$43.10**4.6★782 rev](https://www.amazon.com/dp/B00I0S0US6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fox Edge The Claw FE-016 Folding Knife 2.5in Stainless Steel Hawkbill Blade**Fox Edge**$45.38**48 rev1y ago](https://www.amazon.com/dp/B0F1NK37WW) [**Fox Edge The Claw FE-014 Folding Knife 2.5in Stainless Steel Tanto Blade**Fox Edge**$44.87**58 rev1y ago](https://www.amazon.com/dp/B0CVZMVTSY) [**Fox Edge The Claw FE-015 Folding Knife 2.5in Stainless Steel Tanto Blade**Fox Edge**$45.32**58 rev2y ago](https://www.amazon.com/dp/B0D9WSM8JT) [**Mongoose-2C | 337-100406 | Black Gray Folding Pocket Knife by HOKC - D2 Stainless Tool Steel G10 Handle Ball Bearing Finger Flipper Wave Opener Liner Lock - Ideal for Hunting & EDC**НОКС**$59.12**51 rev2y ago](https://www.amazon.com/dp/B0CP2T3WCY) [**Fox Knives FX-599 G10 OD Green Emerson Wave Folding Karambit Knife**Fox Knives**$172.98**619 rev6y ago](https://www.amazon.com/dp/B07N8JFFQM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fox Edge The Claw FE-015 Folding Knife 2.5in Stainless Steel Tanto Blade**Fox Edge**$45.32**4.6★**▲ 134%**](https://www.amazon.com/dp/B0D9WSM8JT) [**Fox Knives FX-599 G10 OD Green Emerson Wave Folding Karambit Knife**Fox Knives**$172.98**4.8★**▲ 128%**](https://www.amazon.com/dp/B07N8JFFQM) [**Kershaw Emerson CQC-7K Pocket Knife Black 3.5 Inch American Tanto Blade**Kershaw**$48.21**4.6★**▲ 72%**](https://www.amazon.com/dp/B00I0RQ0AO) [**Spyderco Endura Lightweight Emerson Opener Folding Pocket Knife PlainEdge**Spyderco**$100.94**4.7★**▲ 26%**](https://www.amazon.com/dp/B00190VMFM) [**Kershaw Emerson CQC-6K D2 Pocket Knife Black and Silver**Kershaw**$56.33**4.5★**▲ 22%**](https://www.amazon.com/dp/B07YVVBKJF)
**~~View all trending →~~**
## **What buyers say about emerson knife**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sharpness**25%
*“this far has remained incredibly sharp”*
**Quality-Overall**14%
*“Very solid build quality for the price”*
**Value For Money**12%
*“It's an amazing bang for the buck”*
**Grip**8%
*“Grip scales feel amazing”*
**Size-Overall**6%
*“Perfect size for EDC”*
**Ease Of Use**4%
*“easy to open as it has an Emerson Wave feature which allows the blade to open instantly as you draw it from your pocket”*
**Durability**4%
*“Reliable, durable”*
**Design-Overall**4%
*“Well built with”*
**Pockets/Compartments**4%
*“Love the pocket assist opening hook”*
**Material Quality**2%
*“Great material and quality, sharp, comfortable to carry and handle”*
### **What buyers complain about **
**Sharpness**25%
*“Had to sharpen it myself other than that good knife”*
**Color**10%
*“The color is off”*
**Advertised Vs Actual Product**10%
*“No info in listing”*
**Quality-Overall**10%
*“Bad Quality Control”*
**Stiffness**8%
*“I just got it so its a bit stiff”*
**Design-Overall**5%
*“Buyer beware dangerous design flaw”*
**Adhesion/Stickiness**5%
*“Its also extremely sticky/stiff”*
**Comfort-Overall**2%
*“makes the knife feel uncomfortable in the hand”*
**Ease Of Use**2%
*“that makes it harder to close”*
**Weight Heavy**2%
*“Its slightly bulky”*
### **Top return reasons **
**Size-Overall**29%
**Advertised Vs Actual Product**12%
**Weight Heavy**7%
**Value For Money**7%
**Functionality-Overall**6%
**Defective Material/Parts**5%
**Color**4%
**Comfort-Overall**3%
**Quality-Overall**3%
**Ease Of Use**3%
## **Common questions**
- **Is emerson knife profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 17 tracked products. 90-day search growth is -0.1%. Flapen's verdict: Skip it (28/100).
- **How competitive is the emerson knife niche?**
- 5 brands and 71 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in emerson knife?**
- Top complaints mined from reviews: Sharpness, Color, Advertised Vs Actual Product. The return rate is 2.6%.
- **What does it cost to enter the emerson knife niche?**
- Listings span $43.10–$175.19; the average listing price is $78.48 (sweet spot $15–$100). The average incumbent carries 353 reviews — the moat a new listing must climb.
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