---
title: "Search terms — emergency flashlights for home power failure - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/emergency-flashlights-for-home-power-failure/search-terms"
last_updated: "2026-08-09T03:21:08.252Z"
locale: en
meta:
  description: "Niche score 51/100 · $57K/yr market · 67K searches/yr · $16.67 avg price. A small market ($57K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $57K/yr market · 67K searches/yr · $16.67 avg price. A small market ($57K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — emergency flashlights for home power failure - Flapen"
---

# **emergency flashlights for home power failure**

**Worth a look**

Shows a fragmented shelf (top 5 take 33% of clicks), but a small market ($57K/yr) keeps it on the watch list.

Market size 14Growth 28Conversion 59Competition 82Returns 81Price range 71Avg price 79Brand share 53Review moat 24Quality gap 43

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$16.67**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.26–$38.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+2.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,861.36**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$57K**

$57K/yr · 67K searches

## Search terms