---
title: "Elkay 51300c Replacement Filter — $2.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/elkay-51300c-replacement-filter"
last_updated: "2026-08-09T02:16:31.212Z"
locale: en
meta:
  description: "Niche score 45/100 · $2.0M/yr market · 143K searches/yr · $861.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $2.0M/yr market · 143K searches/yr · $861.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Elkay 51300c Replacement Filter — $2.0M/yr Amazon US Niche (2026) - Flapen"
---

# **elkay 51300c replacement filter**

**Skip it**

Pricing outside the sweet spot ($861.38 avg) — this niche doesn't clear our bar today.

Market size 95Growth 26Conversion 20Competition 66Returns 56Price range 4Avg price 0Brand share 12Review moat 73Quality gap 45

**Market size**

**Great****$2.0M**

$2.0M/yr · 143K searches

**Review moat**

**Good****569.74**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.8%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+0.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****$29.68–$2036.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****$861.38**

avg listing price — sweet spot $15–$100

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

According to Flapen's Amazon United States niche tracking, elkay 51300c replacement filter is a $2.0M/yr Amazon United States market (143K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **elkay 51300c replacement filter market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**3K–3K**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**$2.2M–$2.6M**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**1.6%**</dd>

<dt>**Avg BSR**</dt><dd>**#1,164**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**97%**</dd>

<dt>**Sponsored**</dt><dd>**74%**</dd>

<dt>**Out of stock**</dt><dd>**0.0%**</dd>

<dt>**Avg brand age**</dt><dd>**42 months**</dd>

<dt>**Avg seller age**</dt><dd>**169 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **—flat

**Sellers**

**71**

**Top-5 brand share**

**95%**

Top 20: 100%

**Top-5 click share**

**45%**

Top 20: 86%

**Open market**

**3%**

- Elkay71% - Avalon13% - Homewerks Worldwide4% - Central Brass4% - Alpine3% - Brio2% - Open — no brand owns it (3 brands, 3%)

## **Demand & seasonality**

Weekly Amazon search volume, last 99 weeks — +0.9% search growth over the last 90 days.

5K3KSpike '25Prime Day '25 seasonDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.6×

[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/elkay-51300c-replacement-filter/trend)

## **Top elkay 51300c replacement filter search terms**

- **drinking fountain**33K/yr-0.7%1.2% conv. - **elkay water fountain**29K/yr-1.5%2.3% conv. - **elkay**15K/yr+4.6%2.4% conv. - **outdoor drinking fountain**9K/yr+50.2%0.5% conv. - **drinking water fountain**11K/yr+25.3%0.6% conv. - **elkay bottle filling station**9K/yr-5.9%3.9% conv. - **water fountain with bottle filler**6K/yr-20.2%2.7% conv. - **water drinking fountain**4K/yr+20.6%1.3% conv. - **drinking fountain with bottle filler**6K/yr-39.5%2.7% conv. - **elkay water dispenser**3K/yr+37.0%0.8% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/elkay-51300c-replacement-filter/search-terms)

## **Top elkay 51300c replacement filter products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$99K10%$198K15%$297K20%$396K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Elkay LZS8WSLK ezH2O Bottle Filling Station & Single ADA Cooler Filtered Refrigerated Light Gray](https://m.media-amazon.com/images/I/314txxrSFVL.jpg)**Elkay LZS8WSLK ezH2O Bottle Filling Station & Single ADA Cooler Filtered Refrigerated Light Gray**Elkay**$1388.16**4.6★270 rev](https://www.amazon.com/dp/B0038YCQQQ) [2![Avalon Wall Mounted Water Fountain with Bottle Filling Station High Capacity Cooling Sensor Dispensing Self Cleaning Digital Bottle Counter Display Dual Filtration ADA Compliant](https://m.media-amazon.com/images/I/319AbM0QVJL.jpg)**Avalon Wall Mounted Water Fountain with Bottle Filling Station High Capacity Cooling Sensor Dispensing Self Cleaning Digital Bottle Counter Display Dual Filtration ADA Compliant**Avalon**$821.87**4.0★59 rev](https://www.amazon.com/dp/B0D88SMM4J) [3![Elkay LZS8L Single Filtered ADA Water Fountain Cooled Light Gray Granite 120V](https://m.media-amazon.com/images/I/314Ss2qZIiL.jpg)**Elkay LZS8L Single Filtered ADA Water Fountain Cooled Light Gray Granite 120V**Elkay**$704.51**4.4★36 rev](https://www.amazon.com/dp/B001X6H1P2) [4![Elkay LZWSSM EZH2O Surface Mount Filtered Bottle Filling Station Non-Refrig. Stainless Steel](https://m.media-amazon.com/images/I/31Z2ht6dPNL.jpg)**Elkay LZWSSM EZH2O Surface Mount Filtered Bottle Filling Station Non-Refrig. Stainless Steel**Elkay**$1095.24**4.4★65 rev](https://www.amazon.com/dp/B0066HGOME) [5![Elkay LZS8WSSK ezH2O Bottle Filling Station & Single ADA Cooler Refrigerated Stainless Lead Reduction Quick Filter Change](https://m.media-amazon.com/images/I/319Enw7NgdL.jpg)**Elkay LZS8WSSK ezH2O Bottle Filling Station & Single ADA Cooler Refrigerated Stainless Lead Reduction Quick Filter Change**Elkay**$1560.03**4.6★270 rev](https://www.amazon.com/dp/B004KGXOLW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Elkay Liv EZ LBWDM0WHBC Built-in Filtered Wall-Mount Water Dispenser Battery Powered NSF Certified Push Button Reduces Lead & PFAS Aspen White Non-Refrigerated Ideal for Home](https://m.media-amazon.com/images/I/31Zr5MHXY5L.jpg)**Elkay Liv EZ LBWDM0WHBC Built-in Filtered Wall-Mount Water Dispenser Battery Powered NSF Certified Push Button Reduces Lead & PFAS Aspen White Non-Refrigerated Ideal for Home**Elkay**$1149.90**25 rev1y ago](https://www.amazon.com/dp/B0F7M26N96) [![Avalon Wall Mounted Water Fountain with Bottle Filling Station High Capacity Cooling Sensor Dispensing Self Cleaning Digital Bottle Counter Display Dual Filtration ADA Compliant](https://m.media-amazon.com/images/I/319AbM0QVJL.jpg)**Avalon Wall Mounted Water Fountain with Bottle Filling Station High Capacity Cooling Sensor Dispensing Self Cleaning Digital Bottle Counter Display Dual Filtration ADA Compliant**Avalon**$821.87**59 rev2y ago](https://www.amazon.com/dp/B0D88SMM4J) [![Avalon Wall Mounted Water Fountain with Bottle Filling Station High Capacity Cooling Sensor Dispensing Self Cleaning Digital Bottle Counter Display Dual Filtration ADA Compliant](https://m.media-amazon.com/images/I/31kmS8avD7L.jpg)**Avalon Wall Mounted Water Fountain with Bottle Filling Station High Capacity Cooling Sensor Dispensing Self Cleaning Digital Bottle Counter Display Dual Filtration ADA Compliant**Avalon**$772.36**4 rev2y ago](https://www.amazon.com/dp/B0FHMWBJSP) [![Alpine Water Drinking Fountain Wall Mounted - Commercial Hydration Station for Indoor & Outdoor in School Parks Courts & More (Stainless Steel)](https://m.media-amazon.com/images/I/31O+NYH+2ML.jpg)**Alpine Water Drinking Fountain Wall Mounted - Commercial Hydration Station for Indoor & Outdoor in School Parks Courts & More (Stainless Steel)**Alpine**$347.21**25 rev4y ago](https://www.amazon.com/dp/B09XDY27ZT) [![Elkay LZ8WSSSMC ezH2O Refrigerated Surface Mount Bottle Filling Station Filtered 8GPH Stainless Steel](https://m.media-amazon.com/images/I/31kh64Wgb9L.jpg)**Elkay LZ8WSSSMC ezH2O Refrigerated Surface Mount Bottle Filling Station Filtered 8GPH Stainless Steel**Elkay**$1254.06**57 rev5y ago](https://www.amazon.com/dp/B091D13NXN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Elkay LZS8WSSK ezH2O Bottle Filling Station & Single ADA Cooler Refrigerated Stainless Lead Reduction Quick Filter Change](https://m.media-amazon.com/images/I/319Enw7NgdL.jpg)**Elkay LZS8WSSK ezH2O Bottle Filling Station & Single ADA Cooler Refrigerated Stainless Lead Reduction Quick Filter Change**Elkay**$1560.03**4.6★**▲ 123%**](https://www.amazon.com/dp/B004KGXOLW) [![Avalon Wall Mounted Water Fountain with Bottle Filling Station High Capacity Cooling Sensor Dispensing Self Cleaning Digital Bottle Counter Display Dual Filtration ADA Compliant](https://m.media-amazon.com/images/I/31kmS8avD7L.jpg)**Avalon Wall Mounted Water Fountain with Bottle Filling Station High Capacity Cooling Sensor Dispensing Self Cleaning Digital Bottle Counter Display Dual Filtration ADA Compliant**Avalon**$772.36**5.0★**▲ 100%**](https://www.amazon.com/dp/B0FHMWBJSP) [![Elkay LZSTL8WSLK Filtered Bi-Level Fountain & EZH2O Bottle Filler Lt. Gray 120V](https://m.media-amazon.com/images/I/41p6fGKt72L.jpg)**Elkay LZSTL8WSLK Filtered Bi-Level Fountain & EZH2O Bottle Filler Lt. Gray 120V**Elkay**$2036.27**4.6★**▲ 73%**](https://www.amazon.com/dp/B004KGUIWA) [![Homewerks Worldwide 3310-150-CH-B-Z 1/2 FPT Water Bubbler](https://m.media-amazon.com/images/I/31820Bx7OzL.jpg)**Homewerks Worldwide 3310-150-CH-B-Z 1/2 FPT Water Bubbler**Homewerks Worldwide**$44.40**4.6★**▲ 71%**](https://www.amazon.com/dp/B00ZSVD1NO) [![Elkay LZWSRK ezH2O RetroFit Bottle Filling Station Kit for EZ Family Filtered Non-Refrigerated](https://m.media-amazon.com/images/I/41BacqlKZpL.jpg)**Elkay LZWSRK ezH2O RetroFit Bottle Filling Station Kit for EZ Family Filtered Non-Refrigerated**Elkay**$794.15**4.1★**▲ 51%**](https://www.amazon.com/dp/B00443LT5Y)

**~~View all trending →~~**

## **What buyers say about elkay 51300c replacement filter**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Use**17%

*“Easy to Use”*

**Quality-Overall**16%

*“Excellent product”*

**Design-Overall**7%

*“This unit is very well-designed and I like the overall stainless steel look”*

**Efficiency**7%

*“Works amazing”*

**Advertised Vs Actual Product**6%

*“As described”*

**Value For Money**5%

*“Great deal”*

**Assembly/Installation**5%

*“Easy to install”*

**Durability**4%

*“the overall quality feels durable”*

**Ease Of Cleaning**4%

*“Very clean, and easy to use”*

**Heating**4%

*“The hot water feature is great as well”*

### **What buyers complain about **

**Durability**37%

*“Did Not Last”*

**Functionality-Overall**12%

*“Poor Functioning”*

**Quality-Overall**8%

*“Poor quality control”*

**Heating**7%

*“Stopped cooling”*

**Leak-Proof**6%

*“It's leaks”*

**Value For Money**5%

*“Very frustrating given the price”*

**Filtration**2%

*“I am not sure if this Water Cooler filters the water to my liking”*

**Assembly/Installation**2%

*“The door was not assembled”*

**Instructions/User Manual/Troubleshooting**2%

*“There's all these ridiculous trouble shooting steps”*

**Touch/Button Controls**1%

*“the buttons rarely work”*

### **Top return reasons **

**Defective Material/Parts**16%

**Size-Overall**15%

**Functionality-Overall**11%

**Filtration**9%

**Leak-Proof**8%

**Value For Money**5%

**Advertised Vs Actual Product**4%

**Compatibility-Overall**4%

**Assembly/Installation**4%

**Product Condition**3%

## **Common questions**

<dl>

<dt>**Is elkay 51300c replacement filter profitable to sell on Amazon United States?**</dt><dd>The niche generates $2.0M/yr across 31 tracked products. 90-day search growth is +0.9%. Flapen's verdict: Skip it (45/100).</dd>

<dt>**How competitive is the elkay 51300c replacement filter niche?**</dt><dd>9 brands and 71 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 95% of demand.</dd>

<dt>**What do buyers complain about in elkay 51300c replacement filter?**</dt><dd>Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 2.8%.</dd>

<dt>**When does demand for elkay 51300c replacement filter peak?**</dt><dd>Demand peaks in Mar; the busiest month runs 1.6× the quietest.</dd>

<dt>**What does it cost to enter the elkay 51300c replacement filter niche?**</dt><dd>Listings span $29.68–$2036.27; the average listing price is $861.38 (sweet spot $15–$100). The average incumbent carries 570 reviews — the moat a new listing must climb.</dd>

</dl>

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