---
title: "Electrical Wire — $379K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/electrical-wire"
last_updated: "2026-08-09T03:08:34.572Z"
locale: en
meta:
description: "Niche score 42/100 · $379K/yr market · 168K searches/yr · $60.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $379K/yr market · 168K searches/yr · $60.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Electrical Wire — $379K/yr Amazon US Niche (2026) - Flapen"
---
# **electrical wire**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 28Conversion 46Competition 50Returns 63Price range 62Avg price 89Brand share 2Review moat 25Quality gap 21
**Avg price**
**Great****$60.92**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$18.77–$150.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$379K**
$379K/yr · 168K searches
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+2.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,436.6**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, electrical wire is a $379K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **electrical wire market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$366K–$487K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#120**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**78**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 95%
**Open market**
**0%**
- energeaster39% - Southwire37% - ARIZONA ELECTRICAL SOLUTIONS16% - Rompox4% - XMK3% - VN Infinite quality1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.
25K15KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/electrical-wire/trend)
## **Top electrical wire search terms**
- **romex**93K/yr+3.4%3.9% conv. - **romex wire**33K/yr+0.8%2.0% conv. - **romex cable**6K/yr+16.9%2.6% conv. - **house wire electrical**7K/yr-1.1%2.8% conv. - **house wire**6K/yr-0.1%2.4% conv. - **cable para electricidad de casa**4K/yr+9.8%0.5% conv. - **home electrical wire**5K/yr-8.9%2.4% conv. - **house wiring**5K/yr-21.8%2.1% conv. - **110 wire**3K/yr+20.7%2.0% conv. - **house electrical wire**4K/yr-1.4%2.1% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/electrical-wire/search-terms)
## **Top electrical wire products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$15K8%$30K12%$46K16%$61K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Energeaster Solid Indoor 14/2 W/G NMB Cable 25ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)**energeaster**$25.63**4.6★586 rev](https://www.amazon.com/dp/B0D91C9MSC) [2**Southwire Romex Brand Simpull Solid Indoor 12/2 W/G NMB Cable 15ft coil - SW# 28828226**Southwire**$21.43**4.8★10,191 rev](https://www.amazon.com/dp/B0069F4CXQ) [3**Energeaster Solid Indoor 14/2 W/G NMB Cable 100ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)**energeaster**$64.76**4.6★586 rev](https://www.amazon.com/dp/B0D91CSVFK) [4**Energeaster Solid Indoor 12/2 W/G NMB Cable 50ft CoilElectrical Wire 12 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(Yellow)**energeaster**$49.51**4.7★594 rev](https://www.amazon.com/dp/B0D91BR799) [5**Southwire Romex Brand Simpull Solid Indoor 12/2 W/G NMB Cable 100ft Coil - SW# 28828228 Yellow Copper Nylon Polyvinyl Chloride (PVC)**Southwire**$81.60**4.8★10,191 rev](https://www.amazon.com/dp/B000LNO9FI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**15ft NM-B 14/2 Wire with Ground 14/2 Electrical Wire 14 Gauge Non-Metallic Sheathed NMB Cable 14-2 NM-B Copper 14 AWG 2 Conductors with Ground Residential Solid Indoor Copper Wiring for Outlet Switch**XMK**$18.77**41 rev8mo ago](https://www.amazon.com/dp/B0G2WHL8Q7) [**14/2 NM-B Copper Wire 14 AWG 2 Conductors with Ground 15 Ft White**ARIZONA ELECTRICAL SOLUTIONS**$20.43**204 rev1y ago](https://www.amazon.com/dp/B0DP86PJNH) [**Energeaster Solid Indoor 14/2 W/G NMB Cable 25ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)**energeaster**$25.63**586 rev2y ago](https://www.amazon.com/dp/B0D91C9MSC) [**Energeaster Solid Indoor 14/2 W/G NMB Cable 100ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)**energeaster**$64.76**586 rev2y ago](https://www.amazon.com/dp/B0D91CSVFK) [**Energeaster Solid Indoor 12/2 W/G NMB Cable 50ft CoilElectrical Wire 12 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(Yellow)**energeaster**$49.51**594 rev2y ago](https://www.amazon.com/dp/B0D91BR799)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**15ft NM-B 14/2 Wire with Ground 14/2 Electrical Wire 14 Gauge Non-Metallic Sheathed NMB Cable 14-2 NM-B Copper 14 AWG 2 Conductors with Ground Residential Solid Indoor Copper Wiring for Outlet Switch**XMK**$18.77**4.7★**▲ 268%**](https://www.amazon.com/dp/B0G2WHL8Q7) [**Rompox Easy Basalt Color Update. Pre-Mixed Permeable Joint Compound for patios pavers & DIY Projects. Water Permeable Weed Resistant Frost Safe Quick Install. Made in Germany/USA 33 lbs.**Rompox**$117.48**3.9★**▲ 227%**](https://www.amazon.com/dp/B0156W97UK) [**ROMPOX ECO-FINE - Color Update - Sand & Resin Joint Mortar: Triple Strength Formula for Narrow & Wide Joints Porcelain Pavers & Natural Stone. Pressure Washer Safe Weed Free & Easy Installation.**Rompox**$117.45**4.0★**▲ 169%**](https://www.amazon.com/dp/B0999NSKXJ) [**Energeaster Solid Indoor 14/2 W/G NMB Cable 25ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)**energeaster**$25.63**4.6★**▲ 128%**](https://www.amazon.com/dp/B0D91C9MSC) [**Energeaster Solid Indoor 14/2 W/G NMB Cable 100ft CoilElectrical Wire 14 Gauge Wire 2 Conductors Non-Metallic with Ground Wire(White)**energeaster**$64.76**4.6★**▲ 122%**](https://www.amazon.com/dp/B0D91CSVFK)
**~~View all trending →~~**
## **What buyers say about electrical wire**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**35%
*“Excellent value”*
**Quality-Overall**27%
*“Rock solid product”*
**Advertised Vs Actual Product**18%
*“Exactly what I wanted”*
**Efficiency**4%
*“Works perfectly”*
**Ease Of Use**4%
*“easy to use”*
**Size-Overall**2%
*“Fitted my purpose”*
**Material Quality**2%
*“Great wire and material”*
**Durability**1%
*“it's very durable”*
**Strength**1%
*“holds its shape well”*
**Flexibility**1%
*“Because it's 14ga it is easy to bend and twist together”*
### **What buyers complain about **
**Quality-Overall**17%
*“Garbage, Don't Buy”*
**Advertised Vs Actual Product**15%
*“False advertising”*
**Value For Money**11%
*“Not always the cheapest”*
**Thickness**9%
*“The jacket is a bit thicker than Romex”*
**Ease Of Use**6%
*“Hard to slice open”*
**Material Quality**4%
*“from cheap material”*
**Stiffness**3%
*“The outer jacket is very stiff”*
**Flexibility**3%
*“Had almost no flexibility”*
**Heating**3%
*“The cord gets overheating when charging two phones at the same time”*
**Strength**3%
*“The outer casing of the cable is quite fragile”*
### **Top return reasons **
**Value For Money**25%
**Advertised Vs Actual Product**21%
**Size-Overall**20%
**Quality-Overall**4%
**Product Condition**4%
**Functionality-Overall**4%
**Certifications**2%
**Thin**2%
**Color**2%
**Compatibility-Overall**2%
## **Common questions**
- **Is electrical wire profitable to sell on Amazon United States?**
- The niche generates $379K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the electrical wire niche?**
- 6 brands and 78 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in electrical wire?**
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 2.5%.
- **When does demand for electrical wire peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the electrical wire niche?**
- Listings span $18.77–$150.13; the average listing price is $60.92 (sweet spot $15–$100). The average incumbent carries 4,437 reviews — the moat a new listing must climb.
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