---
title: "Electrical Plug — $249K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/electrical-plug"
last_updated: "2026-08-07T18:19:39.445Z"
locale: en
meta:
description: "Niche score 50/100 · $249K/yr market · 266K searches/yr · $9.95 avg price. Soft demand (+3.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $249K/yr market · 266K searches/yr · $9.95 avg price. Soft demand (+3.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Electrical Plug — $249K/yr Amazon US Niche (2026) - Flapen"
---
# **electrical plug**
**Worth a look**
Shows low returns (0.8%), but soft demand (+3.4% this quarter) keeps it on the watch list.
Market size 46Growth 29Conversion 85Competition 37Returns 96Price range 49Avg price 33Brand share 43Review moat 56Quality gap 43
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,278.55**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$3.71–$25.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$249K**
$249K/yr · 266K searches
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$9.95**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+3.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, electrical plug is a $249K/yr Amazon United States market (266K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **electrical plug market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **$249K–$299K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**67**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**18%**
- Leviton46% - OFOAEEA12% - ThunderWay7% - Bangjia7% - Herfair6% - STARELO3% - Open — no brand owns it (9 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.
10K6KSpike '24Holiday '24Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/electrical-plug/trend)
## **Top electrical plug search terms**
- **replacement plug**29K/yr+3.2%5.6% conv. - **replacement plug 3 prong**26K/yr-1.9%8.0% conv. - **plug replacement**20K/yr-4.6%6.1% conv. - **electrical plug replacement**19K/yr+22.7%7.0% conv. - **3 prong plug replacement**18K/yr+1.4%7.3% conv. - **ac plug**16K/yr+10.6%1.3% conv. - **120v plug**15K/yr+5.4%2.9% conv. - **male plug end replacement 3 prong**10K/yr+25.4%8.9% conv. - **ac plug replacement**9K/yr+72.6%2.8% conv. - **110v plug**14K/yr-9.4%3.5% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/electrical-plug/search-terms)
## **Top electrical plug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$25K20%$50K30%$75K40%$99K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Leviton 515PV-OR 15 Amp 125 Volt Grounding Plug Orange**Leviton**$4.03**4.8★7,889 rev](https://www.amazon.com/dp/B007QW7BW0) [2**Replacement Plugs 3 Pack 3 Prong Replacement Plug with 1 Screwdriver Extension Cord Ends ReplacementPlug 3 Prong Neutral Ground Bonding Plugg 3 Wire 15A 125V Male Plug Black**OFOAEEA**$8.14**4.4★369 rev](https://www.amazon.com/dp/B0D6YKSTBN) [3**Leviton 15 Amp 125 Volt NEMA 1-15P 2P 2W Plug Straight Blade Residential Grade Polarized Non-Grounding 101-P Brown**Leviton**$5.63**4.7★3,254 rev](https://www.amazon.com/dp/B000FPAN84) [4**NEMA 5-15P Electrical Replacement Plugs End Extension Cord Ends 125V 15A 2Pole 3Wire Male PlugGround Neutral Generator Plug3 Prong Power Replacement Type (3)**Bangjia**$10.02**4.3★401 rev](https://www.amazon.com/dp/B0CJ55LTZN) [5**Electrical Replacement Plugs Male End Extension Cord 125V 15A 2Pole 3Wire 2 Pole Male Straight Blade Plug Ground Neutral Generator Plug 3 Prong Power Cord 3 Pack**Herfair**$7.35**4.3★258 rev](https://www.amazon.com/dp/B0DQWD2RJM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ThunderWay Electrical Replacement Plug Extension Cord Ends Male 3 Prong NEMA 5-15P 15 Amp 125 Volt Commercial & Industrial Grade Straight Blade Grounding Type UL Listed Yellow 5 Pack**ThunderWay**$9.89**37 rev7mo ago](https://www.amazon.com/dp/B0G7XSN7Q6) [**Replacement Plug 2 Prong 3 Pack 2-Wire Rotatable Male Plugs 10A 125V**WMKCDY**$6.90**98 rev1y ago](https://www.amazon.com/dp/B0DXQ1RVDL) [**Electrical Replacement Plugs Male End Extension Cord 125V 15A 2Pole 3Wire 2 Pole Male Straight Blade Plug Ground Neutral Generator Plug 3 Prong Power Cord 3 Pack**Herfair**$7.35**258 rev1y ago](https://www.amazon.com/dp/B0DQWD2RJM) [**Replacement Plugs 3 Pack 3 Prong Replacement Plug with 1 Screwdriver Extension Cord Ends ReplacementPlug 3 Prong Neutral Ground Bonding Plugg 3 Wire 15A 125V Male Plug Black**OFOAEEA**$8.14**369 rev2y ago](https://www.amazon.com/dp/B0D6YKSTBN) [**4 Pack Replacement Plug 3 Prong 3 Prong Plug 15A 125V Black**XGJUCE**$8.65**199 rev2y ago](https://www.amazon.com/dp/B0D4QLY6SV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ThunderWay Electrical Replacement Plug Extension Cord Ends Male 3 Prong NEMA 5-15P 15 Amp 125 Volt Commercial & Industrial Grade Straight Blade Grounding Type UL Listed Yellow 5 Pack**ThunderWay**$9.89**4.6★**▲ 166%**](https://www.amazon.com/dp/B0G7XSN7Q6) [**Journeyman-Pro - 515PV 15 Amp 125 Volt Male Electrical Plug Replacement 3 Prong NEMA 5-15P Straight Blade Heavy Duty Commercial Grade Extension Cord End Repair 2-Pole 3-Wire (Black 1-Pack)**Journeyman-Pro**$11.96**4.6★**▲ 65%**](https://www.amazon.com/dp/B078FNZY2H) [**Replacement Plug 2 Prong 3 Pack 2-Wire Rotatable Male Plugs 10A 125V**WMKCDY**$6.90**4.3★**▲ 56%**](https://www.amazon.com/dp/B0DXQ1RVDL) [**Leviton 515PV-OR 15 Amp 125 Volt Grounding Plug Orange**Leviton**$4.03**4.8★**▲ 55%**](https://www.amazon.com/dp/B007QW7BW0) [**Electrical Replacement Plugs Male End Extension Cord 125V 15A 2Pole 3Wire 2 Pole Male Straight Blade Plug Ground Neutral Generator Plug 3 Prong Power Cord 3 Pack**Herfair**$7.35**4.3★**▲ 50%**](https://www.amazon.com/dp/B0DQWD2RJM)
**~~View all trending →~~**
## **What buyers say about electrical plug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent product”*
**Socket/Port/Plug**14%
*“Plug worked well”*
**Assembly/Installation**11%
*“It was easy to setup”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Ease Of Use**8%
*“Easy to use”*
**Value For Money**7%
*“Excellent value”*
**Efficiency**3%
*“effective”*
**Design-Overall**3%
*“good construction”*
**Strength**3%
*“seems very sturdy”*
**Connectivity-Overall**2%
*“The connectivity was quick”*
### **What buyers complain about **
**Quality-Overall**22%
*“Poor quality, feel apart when I put a cord on it”*
**Size-Overall**9%
*“Pretty short”*
**Assembly/Installation**6%
*“problematic installation”*
**Instructions/User Manual/Troubleshooting**5%
*“Directions arent great”*
**Durability**5%
*“Broke”*
**Design-Overall**5%
*“bad design”*
**Socket/Port/Plug**4%
*“Do not buy these plugs”*
**Ease Of Use**3%
*“they were very hard to work with”*
**Advertised Vs Actual Product**3%
*“Don't copy the picture on the website”*
**Connectivity-Overall**2%
*“Will not work with most connections”*
### **Top return reasons **
**Size-Overall**26%
**Socket/Port/Plug**17%
**Compatibility-Overall**13%
**Advertised Vs Actual Product**7%
**Quality-Overall**6%
**Functionality-Overall**5%
**Value For Money**5%
**Defective Material/Parts**5%
**Connectivity-Overall**3%
**Add-Ons/Attachments**2%
## **Common questions**
- **Is electrical plug profitable to sell on Amazon United States?**
- The niche generates $249K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the electrical plug niche?**
- 15 brands and 67 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in electrical plug?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Assembly/Installation. The return rate is 0.8%.
- **When does demand for electrical plug peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the electrical plug niche?**
- Listings span $3.71–$25.74; the average listing price is $9.95 (sweet spot $15–$100). The average incumbent carries 1,279 reviews — the moat a new listing must climb.
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