---
title: "Electric Diya — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/electric-diya"
last_updated: "2026-08-09T02:14:54.994Z"
locale: en
meta:
description: "Niche score 52/100 · $19K/yr market · 55K searches/yr · $23.22 avg price. A small market ($19K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $19K/yr market · 55K searches/yr · $23.22 avg price. A small market ($19K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Electric Diya — $19K/yr Amazon US Niche (2026) - Flapen"
---
# **electric diya**
**Worth a look**
Shows beatable incumbent ratings (3.7★), but a small market ($19K/yr) keeps it on the watch list.
Market size 5Growth 45Conversion 19Competition 81Returns 48Price range 75Avg price 95Brand share 64Review moat 28Quality gap 98
**Quality gap**
**Incredible****3.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****$23.22**
avg listing price — sweet spot $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Price range**
**Great****$4.19–$48.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+15.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,693.03**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$19K**
$19K/yr · 55K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, electric diya is a $19K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **electric diya market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$29K–$35K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#2,282**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **34%**
- **Out of stock**
- **32.2%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **217 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**15 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 87%
**Open market**
**27%**
- AVOXA23% - HOMORA16% - Generic14% - Urjumpea7% - Amagic7% - Celebrate Festival Inc6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.8% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 10.0×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/electric-diya/trend)
## **Top electric diya search terms**
- **electric diya**15K/yr+11.0%1.1% conv. - **electric diya lamp for pooja room**6K/yr+21.5%1.4% conv. - **electric diya lamp**8K/yr+30.0%0.7% conv. - **led diya**8K/yr-5.3%1.8% conv. - **diya lights**6K/yr+50.0%1.8% conv. - **diwali diya lights**6K/yr+19.1%0.0% conv. - **led diyas for diwali**7K/yr-10.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/electric-diya/search-terms)
## **Top electric diya products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5726%$1K9%$2K12%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AVOXA Golden Om Electric Lamp: Sparkling LED Decorative Diya for Mandir & Diwali (1 Layer)**AVOXA**$20.17**3.0★2 rev](https://www.amazon.com/dp/B0FNN8ZF7N) [2**Electric Plastic Light Pooja Diya with LED Spark Home Temple Decor Electric Diya Golden Mandir Diya Diwali Diya Lamp (1 Layer 2)**HOMORA**$34.61**3.1★8 rev](https://www.amazon.com/dp/B0F9YTMX3F) [3**Urjumpea 2Pcs Lotus Lamp LED Night Light Electronic Candle Lights Buddhist Lights Ornament Home Prayer and Display**Urjumpea**$11.53**4.4★9 rev](https://www.amazon.com/dp/B0CGDDYVKT) [4**Electric Plastic Light Pooja Diya with LED Spark Home Temple Decor Electric Diya Golden Mandir Diya Diwali Diya Lamp (4 Layer 2)**Generic**$48.23**3.9★6 rev](https://www.amazon.com/dp/B0F1MW3MNW) [5**Amagic 12/24/50/100/150Pack Flameless LED Tea Lights Candles Battery Operated Electric Fake Tealight Candles for Votive Halloween Christmas Home Decor Wedding Table Decor (12Pack)**Amagic**$4.45**4.7★3,466 rev](https://www.amazon.com/dp/B0CDL3V8L8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Electric Plastic Diya Lamp | Pooja Diya with LED Spark | Golden Electric Diya for Home Temple Dcor | Mandir Diya for Diwali Navratri & Festive Lighting (1 Layer 1)**HOMORA**$34.80**0 rev10mo ago](https://www.amazon.com/dp/B0FPXJTY5Y) [**AVOXA 5-Tier Decorative Polymer Electric Diya - Golden Finish Om Design LED Deepak Lamp for Diwali Puja & Home Decor - Flameless Table Centerpiece**AVOXA**$33.08**2 rev10mo ago](https://www.amazon.com/dp/B0FPSHCVP1) [**AVOXA Premium 2-Tier LED Electric Diya Lamp - Golden Finish Polymer Akhand Jyoti for Pooja Diwali & Home Decor - Smokeless Heat-Resistant Decorative Deepam with Om Symbol (Set of 1)**AVOXA**$23.15**2 rev10mo ago](https://www.amazon.com/dp/B0FPSTHZ8N) [**AVOXA Decorative Electric LED Diya Lamp with Om Symbol for Puja Room Home Temple Diwali Decoration | Gold Finished Polymer Plastic | Traditional Spiritual Night Lamp for Festivities & Gifts.**AVOXA**$19.34**2 rev10mo ago](https://www.amazon.com/dp/B0FPSQ9TPS) [**AVOXA 5-Layer Peacock Deluxe Electric LED Diya Grand Traditional 5-Tier Deepam with Premium Gold Finish Polymer Body Elegant Decorative Lamp for Diwali Pooja Room & Festivals Energy Efficient**AVOXA**$25.74**3 rev10mo ago](https://www.amazon.com/dp/B0FPSK13N6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AVOXA 5-Layer Peacock Deluxe Electric LED Diya Grand Traditional 5-Tier Deepam with Premium Gold Finish Polymer Body Elegant Decorative Lamp for Diwali Pooja Room & Festivals Energy Efficient**AVOXA**$25.74**3.4★**▲ 589%**](https://www.amazon.com/dp/B0FPSK13N6) [**AVOXA Premium 2-Tier LED Electric Diya Lamp - Golden Finish Polymer Akhand Jyoti for Pooja Diwali & Home Decor - Smokeless Heat-Resistant Decorative Deepam with Om Symbol (Set of 1)**AVOXA**$23.15**2.5★**▲ 588%**](https://www.amazon.com/dp/B0FPSTHZ8N) [**AVOXA 5-Tier Decorative Polymer Electric Diya - Golden Finish Om Design LED Deepak Lamp for Diwali Puja & Home Decor - Flameless Table Centerpiece**AVOXA**$33.08**2.5★**▲ 563%**](https://www.amazon.com/dp/B0FPSHCVP1) [**Electric Deepak (Lighted Lamps/Diya/ Puja Lamp) - Peacock Set of 2 Lamps (2 Layer - Peacock)**Celebrate Festival Inc**$34.79**3.8★**▲ 414%**](https://www.amazon.com/dp/B07Z98TK31) [**Electric Plastic Diya Lamp | Pooja Diya with LED Spark | Golden Electric Diya for Home Temple Dcor | Mandir Diya for Diwali Navratri & Festive Lighting (1 Layer 1)**HOMORA**$34.80**0.0★**▲ 408%**](https://www.amazon.com/dp/B0FPXJTY5Y)
**~~View all trending →~~**
## **What buyers say about electric diya**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**27%
*“Nice & bright”*
**Value For Money**13%
*“Good Price”*
**Quality-Overall**12%
*“they are really good quality and came fast”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Battery Life**7%
*“Battery life is also great”*
**Efficiency**4%
*“Worked well in my votive holders”*
**Ease Of Use**4%
*“Easy to use”*
**Durability**4%
*“Reliable and cute”*
**Color**3%
*“Works good and nice color”*
**Size-Overall**3%
*“Fit perfectly in our votives”*
### **What buyers complain about **
**Durability**13%
*“These do not last 200 hours”*
**Brightness/Shine/Glow**10%
*“Annoyingly fake flicker of light”*
**Value For Money**7%
*“Too expensive to replace batteries”*
**Bulb Flicker/Dimming/Color**7%
*“They flickering like a regular candle to give off the appearance of an actual candle”*
**Functionality-Overall**6%
*“half item is not working”*
**Battery Life**6%
*“I mean the battery died I know I could get new batteries”*
**Size-Overall**5%
*“Small”*
**Quality-Overall**5%
*“Poor product”*
**Defective Material/Parts**4%
*“half item is not working”*
**Charging**2%
*“Batteries with little or charge left”*
### **Top return reasons **
**Size-Overall**31%
**Bulb Flicker/Dimming/Color**16%
**Color**9%
**Brightness/Shine/Glow**8%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Quality-Overall**5%
**Alarm/Timer Accuracy**4%
**Functionality-Overall**4%
**Defective Material/Parts**2%
## **Common questions**
- **Is electric diya profitable to sell on Amazon United States?**
- The niche generates $19K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +15.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the electric diya niche?**
- 15 brands and 44 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in electric diya?**
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Value For Money. The return rate is 3.2%.
- **When does demand for electric diya peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 10.0× the quietest.
- **What does it cost to enter the electric diya niche?**
- Listings span $4.19–$48.23; the average listing price is $23.22 (sweet spot $15–$100). The average incumbent carries 3,693 reviews — the moat a new listing must climb.
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