---
title: "Trend — edc - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/edc/trend"
last_updated: "2026-08-09T02:14:12.203Z"
locale: en
meta:
  description: "Niche score 57/100 · $3.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $3.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — edc - Flapen"
---

# **edc**

**Worth a look**

Shows a $3.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 20Conversion 14Competition 79Returns 92Price range 58Avg price 95Brand share 50Review moat 40Quality gap 28

**Market size**

**Incredible****$3.4M**

$3.4M/yr · 6.8M searches

**Avg price**

**Incredible****$44.95**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Price range**

**Good****$5.10–$152.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,545.17**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-10.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

## Trend