---
title: "Trend — edc utility knife - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/edc-utility-knife/trend"
last_updated: "2026-08-09T02:15:58.994Z"
locale: en
meta:
  description: "Niche score 51/100 · $220K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $220K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — edc utility knife - Flapen"
---

# **edc utility knife**

**Worth a look**

Shows a sweet-spot price point ($41.38 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 42Growth 55Conversion 18Competition 61Returns 83Price range 78Avg price 95Brand share 0Review moat 75Quality gap 45

**Avg price**

**Incredible****$41.38**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$9.73–$118.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****505**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+28.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$220K**

$220K/yr · 364K searches

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend