---
title: "E27 Led Bulb — $54K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/e27-led-bulb"
last_updated: "2026-08-09T01:23:51.066Z"
locale: en
meta:
description: "Niche score 50/100 · $54K/yr market · 122K searches/yr · $17.27 avg price. A small market ($54K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $54K/yr market · 122K searches/yr · $17.27 avg price. A small market ($54K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "E27 Led Bulb — $54K/yr Amazon US Niche (2026) - Flapen"
---
# **e27 led bulb**
**Worth a look**
Shows no brand lock-in (top 5 brands take 38% of clicks), but a small market ($54K/yr) keeps it on the watch list.
Market size 13Growth 21Conversion 32Competition 79Returns 57Price range 87Avg price 81Brand share 95Review moat 43Quality gap 40
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$6.96–$86.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.27**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,221.59**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-7.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$54K**
$54K/yr · 122K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, e27 led bulb is a $54K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **e27 led bulb market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$52K–$69K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#1,164**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **88%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**41 **▲rising
**Sellers**
**138**
**Top-5 brand share**
**38%**
Top 20: 85%
**Top-5 click share**
**36%**
Top 20: 76%
**Open market**
**56%**
- DORESshop9% - AFINSEA8% - SpoiledChild8% - HUDSON BULB CO.6% - HAONIULED6% - OMTO6%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -7.7% search growth over the last 90 days.
3K2KSpike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/e27-led-bulb/trend)
## **Top e27 led bulb search terms**
- **e27**26K/yr+7.1%0.3% conv. - **e27 bulb**45K/yr-15.6%2.1% conv. - **e27 led bulb**25K/yr-30.5%1.8% conv. - **e27 light bulb**17K/yr-2.0%2.2% conv. - **e27 bulbs**4K/yr+7.7%1.6% conv. - **e26/e27 light bulb**3K/yr+61.9%4.1% conv. - **e27 led**3K/yr+18.3%1.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/e27-led-bulb/search-terms)
## **Top e27 led bulb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DORESshop Edison Bulbs Light Bulbs Incandescent Warm White 40 Watt**DORESshop**$13.20**4.6★7,652 rev](https://www.amazon.com/dp/B07PTRGVCH) [2**SpoiledChild E27 Extra Strength Liquid Collagen 450 ml -15.2 FL Oz Pineapple Flavor**SpoiledChild**$86.96**4.3★317 rev](https://www.amazon.com/dp/B0FK46Y3S1) [3**AFINSEA RGB Color Changing Light Bulbs 9W RGB LED Light Bulbs 40W Equivalent A19 E27/E26 Warm White 6500K 16 Color Multicolor Light Bulb Dimmable Light for Home Party Bedroom Outdoor(1Pack)**AFINSEA**$7.43**4.5★1,469 rev](https://www.amazon.com/dp/B0BVR2BY6W) [4**OMTO E26/E27 A19 LED Frosted Light Bulb 9W (60W Equivalent) Warm White (3000K) 85-265V (Warm White 5pcs)**OMTO**$14.85**4.8★8 rev](https://www.amazon.com/dp/B07BZLCSNY) [5**HAONIULED E26 LED Bulbs E26/E27 Base 100 Watt Equivalent 4000K Natural White 1100 Lumen Non-Dimmable 10W Candelabra Ceiling Fan Tubular LED Corn Lights 3 Pack**HAONIULED**$13.66**4.5★380 rev](https://www.amazon.com/dp/B0C6M656Q7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philips Hue Smart LED A19 Bulb 1 Pack White & Color Ambiance E27 Base 9.5W Full Spectrum Light 1000K-20000K 1100 Lumens Dimmable LED Bulbs Works with Alexa Google & Apple Home**Philips Hue**$44.30**114 rev10mo ago](https://www.amazon.com/dp/B0FNC2ZKDT) [**VTA+ Smart Light LED Bulb Kit x2 E27 RGB - WiFi 2.4Ghz only Alexa and Google Home Compatible Adjustable Colors & Temperature Easy Installation and Setup 9W 800 Lumens**VTA+**$12.26**57 rev1y ago](https://www.amazon.com/dp/B0DM6VGKYB) [**SpoiledChild E27 Extra Strength Liquid Collagen 450 ml -15.2 FL Oz Pineapple Flavor**SpoiledChild**$86.96**317 rev2y ago](https://www.amazon.com/dp/B0FK46Y3S1) [**Zarnicy Plug in Light Socket - 16Ft Pendant Light Cord Kit E26/E27 Light Socket Hanging Lantern Lamp Cord with On/Off Switch Socket Rings 2 Pack White**Zarnicy**$15.73**610 rev2y ago](https://www.amazon.com/dp/B0D3TMJPWR) [**AFINSEA RGB Color Changing Light Bulbs RGB LED Light Bulbs 9W Warm White 6500K 40W Equivalent 16 Color Multicolor A19 E27/E26 Dimmable Memory Function for Home Decoration Stage Bar Party**AFINSEA**$7.39**1,003 rev2y ago](https://www.amazon.com/dp/B0CJHMRJKK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Philips Hue Smart LED A19 Bulb 1 Pack White & Color Ambiance E27 Base 9.5W Full Spectrum Light 1000K-20000K 1100 Lumens Dimmable LED Bulbs Works with Alexa Google & Apple Home**Philips Hue**$44.30**4.8★**▲ 352%**](https://www.amazon.com/dp/B0FNC2ZKDT) [**Zarnicy Plug in Light Socket - 16Ft Pendant Light Cord Kit E26/E27 Light Socket Hanging Lantern Lamp Cord with On/Off Switch Socket Rings 2 Pack White**Zarnicy**$15.73**4.7★**▲ 265%**](https://www.amazon.com/dp/B0D3TMJPWR) [**Philips LED 4 Pack A19 Soft White Dimmable Warm Glow LED 2200-2700 Kelvin 800 Lumen 8.8W=60W E27 Base**PHILIPS**$18.10**4.5★**▲ 206%**](https://www.amazon.com/dp/B07CFRCGKC) [**Lepro A19 E26 Non-Dim LED Light Bulbs 9W 800 Lumens Daylight White 5 Pack**Lepro**$8.64**4.7★**▲ 83%**](https://www.amazon.com/dp/B086C2681Y) [**AFINSEA RGB Color Changing Light Bulbs RGB LED Light Bulbs 9W Warm White 6500K 40W Equivalent 16 Color Multicolor A19 E27/E26 Dimmable Memory Function for Home Decoration Stage Bar Party**AFINSEA**$7.39**4.6★**▲ 56%**](https://www.amazon.com/dp/B0CJHMRJKK)
**~~View all trending →~~**
## **What buyers say about e27 led bulb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**36%
*“Nice & bright”*
**Value For Money**11%
*“Decent price”*
**Quality-Overall**9%
*“Excellent product”*
**Bulb Flicker/Dimming/Color**7%
*“Perfect light bulbs”*
**Advertised Vs Actual Product**6%
*“Better than expected”*
**Color**5%
*“The colors are vibrant”*
**Assembly/Installation**3%
*“Easy to assemble”*
**Efficiency**3%
*“Magic ✅ Incredibly effective”*
**Ease Of Use**3%
*“Ease of use”*
**Size-Overall**2%
*“Work and fit just like stated”*
### **What buyers complain about **
**Bulb Flicker/Dimming/Color**16%
*“it started flickering”*
**Durability**15%
*“They didnt even last one week”*
**Brightness/Shine/Glow**12%
*“Not very bright”*
**Value For Money**7%
*“Very expensive”*
**Quality-Overall**6%
*“the quality seems unreliable”*
**Functionality-Overall**5%
*“It's a ridiculously simple function”*
**Connectivity-Overall**4%
*“Weak connection”*
**Size-Overall**4%
*“A bit wider than I thought”*
**Color**3%
*“The color is also a muted yellowish”*
**Advertised Vs Actual Product**3%
*“However, the description for this one is a bit deceptive”*
### **Top return reasons **
**Size-Overall**34%
**Bulb Flicker/Dimming/Color**17%
**Brightness/Shine/Glow**15%
**Color**11%
**Advertised Vs Actual Product**6%
**Compatibility-Overall**4%
**Functionality-Overall**3%
**Connectivity-Overall**3%
**Value For Money**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is e27 led bulb profitable to sell on Amazon United States?**
- The niche generates $54K/yr across 49 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the e27 led bulb niche?**
- 41 brands and 138 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in e27 led bulb?**
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Brightness/Shine/Glow. The return rate is 2.7%.
- **When does demand for e27 led bulb peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the e27 led bulb niche?**
- Listings span $6.96–$86.96; the average listing price is $17.27 (sweet spot $15–$100). The average incumbent carries 2,222 reviews — the moat a new listing must climb.
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