---
title: "E26 Base Bulb — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/e26-base-bulb"
last_updated: "2026-08-09T01:23:20.003Z"
locale: en
meta:
description: "Niche score 49/100 · $59K/yr market · 78K searches/yr · $14.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $59K/yr market · 78K searches/yr · $14.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "E26 Base Bulb — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **e26 base bulb**
**Skip it**
A small market ($59K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 21Conversion 61Competition 85Returns 65Price range 49Avg price 68Brand share 84Review moat 26Quality gap 23
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Avg price**
**Good****$14.20**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$4.97–$24.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,932.05**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$59K**
$59K/yr · 78K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, e26 base bulb is a $59K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 51% of demand. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **e26 base bulb market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$71K–$85K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#160**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**35 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**51%**
Top 20: 88%
**Top-5 click share**
**30%**
Top 20: 63%
**Open market**
**45%**
- Amazon Basics17% - GvvooHome13% - TJOY8% - evelor8% - ASOMST5% - DAYBETTER5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.
3K2KPrime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/e26-base-bulb/trend)
## **Top e26 base bulb search terms**
- **6w led light bulbs**13K/yr-7.5%4.7% conv. - **led bulb e26**11K/yr-12.3%3.1% conv. - **led light bulb e26 base**7K/yr+3.1%1.7% conv. - **medium base light bulb**7K/yr+21.3%3.5% conv. - **e26 led bulb 60 watt daylight**6K/yr+50.4%8.1% conv. - **medium base led light bulbs**8K/yr-38.6%2.3% conv. - **e26 daylight bulb**3K/yr+18.2%8.0% conv. - **6 watt led light bulbs**6K/yr-17.5%4.4% conv. - **led light bulb e26**4K/yr-15.5%4.1% conv. - **standard edison medium screw base e26**3K/yr-2.2%6.9% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/e26-base-bulb/search-terms)
## **Top e26 base bulb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$5K12%$7K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Non-Dimmable LED Light Bulbs Great Brightness 40W Equivalent 6W E26 Standard Base 2700K 10 000 Hour Lifetime Soft White A19 6-Pack**Amazon Basics**$7.39**4.7★6,118 rev](https://www.amazon.com/dp/B07JMX65SF) [2**evelor 6-Pack A19 LED Light Bulbs 60 Watt Equivalent Daylight 5000K with E26 Base Efficient 9W 800 Lumens Non-Dimmable LED Bulbs 15000 Hours Ideal for Bedroom Living Room**evelor**$8.83**4.7★5,329 rev](https://www.amazon.com/dp/B0DPQ6VGQM) [3**ASOMST 4-Pack Vintage Edison LED Bulbs 60W Equivalent 850LM 6W Edison Light Bulb Daylight White 5000K ST58 LED Filament Bulb E26 Base Non-Dimmable**ASOMST**$9.22**4.8★833 rev](https://www.amazon.com/dp/B0D7M2MFGT) [4**GvvooHome Edison Bulbs 60 watt LED E26 LED Bulb Non-Dimmable 4000K Daylight White ST58 Vintage Light Bulbs 90+ CRI E26 Medium Base Clear Glass 12 Pack**GvvooHome**$22.35**4.5★1,337 rev](https://www.amazon.com/dp/B0DGTM8MM7) [5**Amazon Basics LED Light Bulbs Energy Efficient 6W 40 Watt Equivalent E26 Standard Base 2700 Dimmable 10 000 Hour Soft White 6 Count**Amazon Basics**$10.10**4.6★1,631 rev](https://www.amazon.com/dp/B07JMTC4HN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**6pack LED Light Bulbs Shatterproof Edison Bulbs 60 Watt Equivalent E26 Base Warm White 2700K Bulb Vintage Decorative Fixture Light Bulbs for Home Lighting Bathroom Bedroom Hallway Non-dimmable**Skoiuc**$9.56**126 rev8mo ago](https://www.amazon.com/dp/B0G2BYQCPY) [**GvvooHome Dimmable Edison Bulbs 4000K Daylight White 6W Equivalent to 60 watt E26 LED Bulb ST58 Vintage Light Bulbs 600LM 90+ CRI E26 Base Clear Glass 6 Pack**GvvooHome**$15.98**407 rev1y ago](https://www.amazon.com/dp/B0F6LPDZSC) [**GvvooHome Dimmable E26 LED Bulb 6W 60 watt Equivalent Vintage LED Edison Bulbs 2700K Soft White A19 Clear Glass LED Light Bulb for Ceiling Fan 90+CRI 600LM 6 Pack**GvvooHome**$16.92**254 rev1y ago](https://www.amazon.com/dp/B0F4R2MX77) [**evelor 6-Pack A19 LED Light Bulbs 60 Watt Equivalent Daylight 5000K with E26 Base Efficient 9W 800 Lumens Non-Dimmable LED Bulbs 15000 Hours Ideal for Bedroom Living Room**evelor**$8.83**5,329 rev1y ago](https://www.amazon.com/dp/B0DPQ6VGQM) [**GvvooHome Edison Bulbs 60 watt LED E26 LED Bulb Non-Dimmable 4000K Daylight White ST58 Vintage Light Bulbs 90+ CRI E26 Medium Base Clear Glass 12 Pack**GvvooHome**$22.35**1,337 rev1y ago](https://www.amazon.com/dp/B0DGTM8MM7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**6pack LED Light Bulbs Shatterproof Edison Bulbs 60 Watt Equivalent E26 Base Warm White 2700K Bulb Vintage Decorative Fixture Light Bulbs for Home Lighting Bathroom Bedroom Hallway Non-dimmable**Skoiuc**$9.56**4.7★**▲ 345%**](https://www.amazon.com/dp/B0G2BYQCPY) [**TJOY 6 Pack A19 LED Light Bulbs 60 Watt Equivalent LED Bulb Soft Warm White 2700K Efficient 9W E26 Standard Base Non Dimmable Energy Saving Lightbulb 800LM 80 CRI 120V UL Listed**TJOY**$9.70**4.7★**▲ 169%**](https://www.amazon.com/dp/B0CZCVPX41) [**TJOY Edison Light Bulbs 60W Equivalent Dimmable Vintage LED Light Bulbs E26 Medium Base Warm White 2700K ST58 8W 800LM 80+ CRI Antique Decorative Filament LED Bulb Clear Glass 6 Pack**TJOY**$18.33**4.7★**▲ 89%**](https://www.amazon.com/dp/B0B5KYTX52) [**Dimmable E26 Warm LED Light Bulb 6W RGBW Color 500LM with 16 Color Changing Modes for Christmas Party etc with Remote Control 2 Pack**Droiee**$9.87**4.6★**▲ 79%**](https://www.amazon.com/dp/B0CT3GHS18) [**LiteHistory Dimmable E26 led Bulb 6W Equal 60 watt Vintage LED Edison Bulb AC120V 2700K A15 LED Bulb for Ceiling Fan Light Bulbs Appliance Bulb and Refrigerator Light Bulb 600LM Clear Medium 6Pack**LiteHistory**$23.36**4.5★**▲ 73%**](https://www.amazon.com/dp/B07T5K9GYC)
**~~View all trending →~~**
## **What buyers say about e26 base bulb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**40%
*“Bright Light”*
**Value For Money**14%
*“Fair price”*
**Quality-Overall**9%
*“Excellent Product”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Bulb Flicker/Dimming/Color**7%
*“works well with dimmer switch”*
**Color**4%
*“Bright Colors”*
**Efficiency**3%
*“Simply works great”*
**Assembly/Installation**2%
*“Easy Setup”*
**Size-Overall**2%
*“Fit perfect”*
**Durability**2%
*“Perfect and durable”*
### **What buyers complain about **
**Bulb Flicker/Dimming/Color**20%
*“Flickers constantly”*
**Durability**15%
*“Did not last”*
**Brightness/Shine/Glow**12%
*“Very dim”*
**Quality-Overall**8%
*“you can also feel the cheap quality”*
**Functionality-Overall**5%
*“It's a ridiculously simple function”*
**Color**5%
*“I expected the colours could go darker”*
**Size-Overall**4%
*“They are small”*
**Value For Money**3%
*“Ok a little costly”*
**Advertised Vs Actual Product**3%
*“Very misleading”*
**Connectivity-Overall**2%
*“Difficult to connect”*
### **Top return reasons **
**Size-Overall**31%
**Bulb Flicker/Dimming/Color**18%
**Brightness/Shine/Glow**18%
**Color**14%
**Advertised Vs Actual Product**6%
**Functionality-Overall**3%
**Compatibility-Overall**3%
**Value For Money**2%
**Defective Material/Parts**2%
**Connectivity-Overall**1%
## **Common questions**
- **Is e26 base bulb profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 61 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the e26 base bulb niche?**
- 35 brands and 64 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in e26 base bulb?**
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Brightness/Shine/Glow. The return rate is 2.4%.
- **When does demand for e26 base bulb peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the e26 base bulb niche?**
- Listings span $4.97–$24.81; the average listing price is $14.20 (sweet spot $15–$100). The average incumbent carries 3,932 reviews — the moat a new listing must climb.
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