---
title: "E12 Led Bulb — $3.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/e12-led-bulb"
last_updated: "2026-08-07T21:35:43.655Z"
locale: en
meta:
description: "Niche score 62/100 · $3.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $3.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "E12 Led Bulb — $3.1M/yr Amazon US Niche (2026) - Flapen"
---
# **e12 led bulb**
**Worth a look**
Shows a $3.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 21Conversion 77Competition 81Returns 41Price range 68Avg price 65Brand share 87Review moat 44Quality gap 32
**Market size**
**Incredible****$3.1M**
$3.1M/yr · 3.0M searches
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.86–$34.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.78**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,114.34**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, e12 led bulb is a $3.1M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov. Verdict: Worth a look — 62/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **e12 led bulb market data**
- **Units sold / yr**
- **200K–250K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$2.8M–$3.4M**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#214**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**33 **—flat
**Sellers**
**50**
**Top-5 brand share**
**48%**
Top 20: 91%
**Top-5 click share**
**34%**
Top 20: 81%
**Open market**
**46%**
- Hizashi14% - Brightever11% - PARTPHONER10% - SerBion7% - MAXvolador7% - FLSNT6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.
90K70KHoliday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/e12-led-bulb/trend)
## **Top e12 led bulb search terms**
- **e12 led bulb**557K/yr-9.4%4.6% conv. - **chandelier light bulbs**418K/yr-11.9%6.8% conv. - **e12 bulb**303K/yr+0.6%5.6% conv. - **candelabra light bulbs**337K/yr-6.5%5.7% conv. - **e12 candelabra bulb 40 watt**146K/yr-6.3%7.2% conv. - **candle light bulbs**135K/yr-13.9%5.3% conv. - **small light bulb**135K/yr-14.6%2.7% conv. - **candelabra led light bulbs**161K/yr-32.6%4.8% conv. - **e12 candelabra bulb 60 watt**93K/yr+0.6%6.9% conv. - **e12 light bulb**101K/yr+0.1%4.8% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/e12-led-bulb/search-terms)
## **Top e12 led bulb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$93K6%$185K9%$278K12%$370K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**E12 LED Candelabra Bulbs 40 Watt Equivalent 4W Vintage Candle Light Bulbs Dimmable 470Lm Warm White 2700K B10 Edison Bulb Filament Clear Glass Lamp Bulb for Chandelier Ceiling Fan (5 Packs)**Brightever**$9.61**4.7★1,154 rev](https://www.amazon.com/dp/B0BGPSK279) [2**PARTPHONER B11 E12 6W LED Candelabra Bulb 600lm 5000K 6-Pack**PARTPHONER**$7.83**4.6★1,508 rev](https://www.amazon.com/dp/B0D471G78M) [3**60W Candelabra Light Bulbs E12 B10 Clear Candle Base Bulb with Warm White 2700K 600 Lumen Dimmable 120V Incandescent Chandelier Light Bulbs for Pendants Ceiling Fan Wall Sconces (12-Pack)**SerBion**$9.93**4.5★1,145 rev](https://www.amazon.com/dp/B0CYC51L1Q) [4**Hizashi 90+ CRI LED Candelabra Bulb 40W Equivalent E12 LED Bulb Dimmable 2700K Soft Warm White Chandelier Light Bulbs 4W 450LM Flame Tip CA10 Candle Light Bulbs UL Listed - 12 Pack**Hizashi**$20.09**4.6★4,366 rev](https://www.amazon.com/dp/B07L6416TQ) [5**FLSNT 60W Equivalent LED Chandelier Light Bulbs Dimmable E12 Base Clear B11 LED Filament Candelabra Bulbs 2700K Soft White 6 Pack**FLSNT**$14.64**4.5★9,229 rev](https://www.amazon.com/dp/B07GZ828TH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**A15 E12 Small Base LED Light Bulbs 6W Non-dimmable 5000K Daylight 6 Pack**PARTPHONER**$8.24**220 rev7mo ago](https://www.amazon.com/dp/B0FSSHH6NH) [**DAYBETTER Chandelier Light Bulbs Candelabra Light Bulbs 40 Watt Equivalent E12 LED Bulb Dimmable 2700K Soft Warm White 4.5W 400LM Flame Tip Vintage Candle Light Bulb 12 Pack**DAYBETTER**$17.32**132 rev9mo ago](https://www.amazon.com/dp/B0F83VRNGJ) [**Govee E12 Led Bulb Color Changing Candelabra Bulbs 450 LM 80 CRI 4 Pack**Govee**$34.87**1,136 rev1y ago](https://www.amazon.com/dp/B0DTY7W97L) [**GvvooHome E12 Candelabra Bulb 40 watt Equivalent E12 LED Bulb Dimmable Chandelier Light Bulbs B10 Candle Light Bulbs 2700K Soft White 90+CRI 400LM Clear Glass 12 Pack**GvvooHome**$17.99**755 rev1y ago](https://www.amazon.com/dp/B0DL2GDWCK) [**TJOY LED Candelabra Bulbs Dimmable 60W Equivalent Chandelier Light Bulb E12 Small Base 4.5W 2700K Soft Warm White B11 Vintage Filament Clear Glass Candle Light for Ceiling Fan Chandeliers 12Pack**TJOY**$18.41**832 rev2y ago](https://www.amazon.com/dp/B0CSK7SQT3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**A15 E12 Small Base LED Light Bulbs 6W Non-dimmable 5000K Daylight 6 Pack**PARTPHONER**$8.24**4.6★**▲ 140%**](https://www.amazon.com/dp/B0FSSHH6NH) [**DAYBETTER Chandelier Light Bulbs Candelabra Light Bulbs 40 Watt Equivalent E12 LED Bulb Dimmable 2700K Soft Warm White 4.5W 400LM Flame Tip Vintage Candle Light Bulb 12 Pack**DAYBETTER**$17.32**4.3★**▲ 126%**](https://www.amazon.com/dp/B0F83VRNGJ) [**TJOY LED Candelabra Bulbs Dimmable 60W Equivalent Chandelier Light Bulb E12 Small Base 4.5W 2700K Soft Warm White B11 Vintage Filament Clear Glass Candle Light for Ceiling Fan Chandeliers 12Pack**TJOY**$18.41**4.7★**▲ 74%**](https://www.amazon.com/dp/B0CSK7SQT3) [**FLSNT 60W Equivalent LED Chandelier Light Bulbs Dimmable E12 Base Clear B11 LED Filament Candelabra Bulbs 2700K Soft White 6 Pack**FLSNT**$14.64**4.5★**▲ 61%**](https://www.amazon.com/dp/B07GZ828TH) [**12-Pack Dimmable E12 LED Candelabra Bulbs 40Watt Equivalent 2700K Warm White 450Lumens 4W B11 Vintage Chandelier Light Bulbs LED Filament Clear Glass Candle Lamp for Ceiling Fan Home Decor1**Yochoice**$19.42**4.7★**▲ 53%**](https://www.amazon.com/dp/B07XC8CD27)
**~~View all trending →~~**
## **What buyers say about e12 led bulb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**40%
*“Bright white”*
**Value For Money**10%
*“Amazing value”*
**Quality-Overall**9%
*“Excellent product”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Bulb Flicker/Dimming/Color**6%
*“Works well with dimmer”*
**Color**5%
*“offers an amazing range of colors”*
**Size-Overall**4%
*“These bulbs fit”*
**Efficiency**3%
*“Works well in our chandelier”*
**Assembly/Installation**2%
*“Easy to set up”*
**Durability**2%
*“they appear to be durable”*
### **What buyers complain about **
**Bulb Flicker/Dimming/Color**20%
*“Flickering”*
**Durability**18%
*“failed after two months”*
**Brightness/Shine/Glow**11%
*“Too bright”*
**Quality-Overall**9%
*“Bad quality”*
**Connectivity-Overall**5%
*“Lose connection constantly”*
**Color**5%
*“Not white”*
**Size-Overall**3%
*“To big”*
**Flammable**3%
*“Fire hazard”*
**Functionality-Overall**3%
*“One did not work within two days of usage”*
**Value For Money**2%
*“Expensive”*
### **Top return reasons **
**Size-Overall**45%
**Bulb Flicker/Dimming/Color**16%
**Brightness/Shine/Glow**11%
**Color**10%
**Advertised Vs Actual Product**5%
**Compatibility-Overall**3%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Value For Money**2%
**Connectivity-Overall**1%
## **Common questions**
- **Is e12 led bulb profitable to sell on Amazon United States?**
- The niche generates $3.1M/yr across 44 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the e12 led bulb niche?**
- 33 brands and 50 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in e12 led bulb?**
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Brightness/Shine/Glow. The return rate is 3.7%.
- **When does demand for e12 led bulb peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the e12 led bulb niche?**
- Listings span $5.86–$34.87; the average listing price is $13.78 (sweet spot $15–$100). The average incumbent carries 2,114 reviews — the moat a new listing must climb.
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