---
title: "Dyson Sv28 — $501K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/dyson-sv28"
last_updated: "2026-08-09T01:23:58.237Z"
locale: en
meta:
description: "Niche score 43/100 · $501K/yr market · 40K searches/yr · $172.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $501K/yr market · 40K searches/yr · $172.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dyson Sv28 — $501K/yr Amazon US Niche (2026) - Flapen"
---
# **dyson sv28**
**Skip it**
Prices mostly outside the sweet spot ($10.05–$600.24) — this niche doesn't clear our bar today.
Market size 60Growth 26Conversion 76Competition 38Returns 34Price range 14Avg price 51Brand share 37Review moat 44Quality gap 40
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$501K**
$501K/yr · 40K searches
**Avg price**
**Good****$172.60**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,085.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+0.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$10.05–$600.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, dyson sv28 is a $501K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 43/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dyson sv28 market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$518K–$690K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#159**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**64**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**11%**
- bitpixel30% - Dyson21% - Lemige16% - Leadaybetter8% - SZKEYISN7% - WYWY.Wide6% - Open — no brand owns it (4 brands, 11%)
## **Demand**
Weekly Amazon search volume, last 17 weeks — +0.4% search growth over the last 90 days.
2K1KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/dyson-sv28/trend)
## **Top dyson sv28 search terms**
- **dyson sv47**9K/yr-0.8%4.0% conv. - **dyson sv28**9K/yr+6.7%3.2% conv. - **dyson sv27 filter replacement**5K/yr+24.7%26.5% conv. - **dyson sv27**7K/yr+5.1%5.0% conv. - **dyson sv15**5K/yr-20.9%3.0% conv. - **dyson sv27 filter**3K/yr-22.3%24.5% conv. - **dyson sv22**2K/yr-9.1%1.4% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/dyson-sv28/search-terms)
## **Top dyson sv28 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$50K20%$100K30%$150K40%$201K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**V10 Filter Replacement Compatible with Dyson Cyclone V10 Animal SV27 SV12**bitpixel**$13.02**4.6★129 rev](https://www.amazon.com/dp/B0DZMCH241) [2**Lemige 3 Pack Vacuum Filters Replacement Parts Compatible with Dyson V11 Origin V11 Torque Drive V11 Animal V11 Complete V11 Extra V15 Detect V15s Detect Submarine Vacuums Compare to Part 970013-02**Lemige**$18.75**4.6★6,511 rev](https://www.amazon.com/dp/B08DNCW4N8) [3**Leadaybetter Vacuum Filter Replacements for Dyson V10 Cyclone Series V10 Animal V10 Absolute V10 Total Clean SV12 SV27 Part No. 969082-01 (2 Pack Filters and 1 Clean Brush)**Leadaybetter**$14.51**4.5★8,379 rev](https://www.amazon.com/dp/B07TWKCM5P) [4**Dyson V11 Origin Cordless Vacuum 185AW 3 Power Modes Up to 60 Minutes Deep Cleans Hard Floors and Carpets Detangles pet Hair Converts to Handheld**Dyson**$413.25**4.3★3,802 rev](https://www.amazon.com/dp/B00FZPRUTY) [5**V10 Filter Replacement 2 Pack with 1 Cleaning Brush Compatible with Dyson Cyclone V10 Absolute Animal Motorhead Total Clean SV12 SV27 Cordless Vacuums Replaces 969082-01**SZKEYISN**$13.82**4.9★15 rev](https://www.amazon.com/dp/B0FM7YVWGY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dyson V15 Detect Origin Cordless Vacuum**Dyson**$595.03**63 rev2mo ago](https://www.amazon.com/dp/B0GTC14BFW) [**Dyson Cyclone V10 Origin Cordless Vacuum**Dyson**$327.81**193 rev2mo ago](https://www.amazon.com/dp/B0GT2D9ZCR) [**2 Pack V10 Filter Replacement for Dyson Cyclone V10 Animal SV27 SV12**Huxowni**$10.05**24 rev3mo ago](https://www.amazon.com/dp/B0GYCKMBDS) [**V10 Filter Replacement 2 Pack with 1 Cleaning Brush Compatible with Dyson Cyclone V10 Absolute Animal Motorhead Total Clean SV12 SV27 Cordless Vacuums Replaces 969082-01**SZKEYISN**$13.82**15 rev11mo ago](https://www.amazon.com/dp/B0FM7YVWGY) [**Lemige Upgrade V11 High Torque Cleaner Head Replacement for Dyson V11 V15**Lemige**$53.58**303 rev1y ago](https://www.amazon.com/dp/B0FFLHXMXQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Pack V10 Filter Replacement for Dyson Cyclone V10 Animal SV27 SV12**Huxowni**$10.05**5.0★**▲ 309%**](https://www.amazon.com/dp/B0GYCKMBDS) [**Dyson V15 Detect Origin Cordless Vacuum**Dyson**$595.03**4.7★**▲ 302%**](https://www.amazon.com/dp/B0GTC14BFW) [**Dyson Cyclone V10 Origin Cordless Vacuum**Dyson**$327.81**4.4★**▲ 302%**](https://www.amazon.com/dp/B0GT2D9ZCR) [**Leadaybetter Vacuum Filter Replacements for Dyson V10 Cyclone Series V10 Animal V10 Absolute V10 Total Clean SV12 SV27 Part No. 969082-01 (2 Pack Filters and 1 Clean Brush)**Leadaybetter**$14.51**4.5★**▲ 280%**](https://www.amazon.com/dp/B07TWKCM5P) [**Dust Bin Top Fixed Sealing Ring Compatible with Dyson V11 V15 SV14 SV15 SV22 Vacuum Cleaner Dust Bucket/Dirt Cup Replacement Parts Vacuum Cleaner Repair Accessories**WYWY.Wide**$16.97**4.6★**▲ 62%**](https://www.amazon.com/dp/B0B2WSZPY2)
**~~View all trending →~~**
## **What buyers say about dyson sv28**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suction**14%
*“Powerful suction”*
**Size-Overall**11%
*“Fit great”*
**Value For Money**8%
*“much less expensive”*
**Quality-Overall**8%
*“The build quality is exceptional”*
**Filtration**6%
*“Filters fit and work very well”*
**Ease Of Cleaning**6%
*“Cleans really well”*
**Ease Of Use**4%
*“EASY to use”*
**Efficiency**3%
*“cleans the floor well”*
**Battery Life**3%
*“Battery life is okay”*
**Weight Light**3%
*“Lightweight and easy to empty”*
### **What buyers complain about **
**Durability**11%
*“Poor durability”*
**Suction**8%
*“The suction is not strong enough”*
**Value For Money**6%
*“For this price range this is completely ridiculous”*
**Quality-Overall**5%
*“POOR QUALITY”*
**Battery Life**5%
*“Bad Battery life”*
**Functionality-Overall**4%
*“did not function correctly”*
**Ease Of Cleaning**4%
*“can't get clean well enough”*
**Jamming/Clogging**4%
*“Constantly clogs”*
**Size-Overall**4%
*“Does not fit”*
**Product Condition**3%
*“Returned item listed as new”*
### **Top return reasons **
**Size-Overall**39%
**Compatibility-Overall**12%
**Functionality-Overall**6%
**Suction**5%
**Filtration**5%
**Value For Money**5%
**Defective Material/Parts**4%
**Product Condition**4%
**Charging**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is dyson sv28 profitable to sell on Amazon United States?**
- The niche generates $501K/yr across 17 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the dyson sv28 niche?**
- 10 brands and 64 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in dyson sv28?**
- Top complaints mined from reviews: Durability, Suction, Value For Money. The return rate is 4.3%.
- **What does it cost to enter the dyson sv28 niche?**
- Listings span $10.05–$600.24; the average listing price is $172.60 (sweet spot $15–$100). The average incumbent carries 2,085 reviews — the moat a new listing must climb.
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