---
title: "Dyson Sv28 Filter — $99K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/dyson-sv28-filter"
last_updated: "2026-08-09T02:15:47.989Z"
locale: en
meta:
description: "Niche score 35/100 · $99K/yr market · 21K searches/yr · $19.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $99K/yr market · 21K searches/yr · $19.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dyson Sv28 Filter — $99K/yr Amazon US Niche (2026) - Flapen"
---
# **dyson sv28 filter**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 22Conversion 100Competition 5Returns 39Price range 90Avg price 86Brand share 0Review moat 47Quality gap 24
**Conversion**
**Incredible****24.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$14.40–$24.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$19.39**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,761.67**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$99K**
$99K/yr · 21K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, dyson sv28 filter is a $99K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dyson sv28 filter market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$78K–$97K**
- units × avg price
- **Conversion rate**
- **24.6%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- wipenow35% - Leadaybetter28% - Lemige19% - FilledwithLove17%
## **Demand**
Weekly Amazon search volume, last 30 weeks — -6.0% search growth over the last 90 days.
500300Spike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/dyson-sv28-filter/trend)
## **Top dyson sv28 filter search terms**
- **dyson sv28 filter**8K/yr+12.6%23.6% conv. - **dyson sv47 filter**5K/yr-8.6%21.2% conv. - **dyson sv15 filter**4K/yr-10.4%24.5% conv. - **dyson sv28 filter replacement**4K/yr-34.6%29.1% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/dyson-sv28-filter/search-terms)
## **Top dyson sv28 filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$20K30%$30K40%$40K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Leadaybetter Filter Replacement for Dyson V11 SV14 SV15 SV17 SV28 Animal Extra Torque Drive Complete V15 SV22 SV47 Detect Submarine Vacuum Compare to Part 970013-02 3 Pack**Leadaybetter**$19.64**4.5★3,797 rev](https://www.amazon.com/dp/B0C7VS743K) [2**wipenow Replacement Filter Compatible with Dyson V11 V15 SV22 SV28 SV47**wipenow**$17.67**4.5★29 rev](https://www.amazon.com/dp/B0FP21H1XP) [3**Lemige 3 Pack Vacuum Filters Replacement Parts Compatible with Dyson V11 Origin V11 Torque Drive V11 Animal V11 Complete V11 Extra V15 Detect V15s Detect Submarine Vacuums Compare to Part 970013-02**Lemige**$18.75**4.6★6,511 rev](https://www.amazon.com/dp/B08DNCW4N8) [4**wipenow Filter Replacement Compatible with Dyson V11 V15 SV14 SV15 SV28**wipenow**$14.40**4.6★67 rev](https://www.amazon.com/dp/B0FDQC6V25) [5**3 Pack V11 And V15 HEPA Filter Compatible for select Dysn V11 (SV14 SV15 SV17 SV28) and V15 (SV22 SV47) cordless vacuum cleaners. Replacement part for Dyson part number: 970013-02**FilledwithLove**$24.83**4.7★39 rev](https://www.amazon.com/dp/B0F6MHN35Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**wipenow Replacement Filter Compatible with Dyson V11 V15 SV22 SV28 SV47**wipenow**$17.67**29 rev11mo ago](https://www.amazon.com/dp/B0FP21H1XP) [**wipenow Filter Replacement Compatible with Dyson V11 V15 SV14 SV15 SV28**wipenow**$14.40**67 rev1y ago](https://www.amazon.com/dp/B0FDQC6V25) [**3 Pack V11 And V15 HEPA Filter Compatible for select Dysn V11 (SV14 SV15 SV17 SV28) and V15 (SV22 SV47) cordless vacuum cleaners. Replacement part for Dyson part number: 970013-02**FilledwithLove**$24.83**39 rev1y ago](https://www.amazon.com/dp/B0F6MHN35Z) [**Leadaybetter Filter Replacement for Dyson V11 SV14 SV15 SV17 SV28 Animal Extra Torque Drive Complete V15 SV22 SV47 Detect Submarine Vacuum Compare to Part 970013-02 3 Pack**Leadaybetter**$19.64**3,797 rev3y ago](https://www.amazon.com/dp/B0C7VS743K) [**Lemige 3 Pack Vacuum Filters Replacement Parts Compatible with Dyson V11 Origin V11 Torque Drive V11 Animal V11 Complete V11 Extra V15 Detect V15s Detect Submarine Vacuums Compare to Part 970013-02**Lemige**$18.75**6,511 rev6y ago](https://www.amazon.com/dp/B08DNCW4N8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Leadaybetter Filter Replacement for Dyson V11 SV14 SV15 SV17 SV28 Animal Extra Torque Drive Complete V15 SV22 SV47 Detect Submarine Vacuum Compare to Part 970013-02 3 Pack**Leadaybetter**$19.64**4.5★**▲ 105%**](https://www.amazon.com/dp/B0C7VS743K) [**wipenow Filter Replacement Compatible with Dyson V11 V15 SV14 SV15 SV28**wipenow**$14.40**4.6★**▲ 88%**](https://www.amazon.com/dp/B0FDQC6V25) [**wipenow Replacement Filter Compatible with Dyson V11 V15 SV22 SV28 SV47**wipenow**$17.67**4.5★**— 8%**](https://www.amazon.com/dp/B0FP21H1XP) [**Lemige 3 Pack Vacuum Filters Replacement Parts Compatible with Dyson V11 Origin V11 Torque Drive V11 Animal V11 Complete V11 Extra V15 Detect V15s Detect Submarine Vacuums Compare to Part 970013-02**Lemige**$18.75**4.6★**▼ 37%**](https://www.amazon.com/dp/B08DNCW4N8) [**3 Pack V11 And V15 HEPA Filter Compatible for select Dysn V11 (SV14 SV15 SV17 SV28) and V15 (SV22 SV47) cordless vacuum cleaners. Replacement part for Dyson part number: 970013-02**FilledwithLove**$24.83**4.7★**▼ 37%**](https://www.amazon.com/dp/B0F6MHN35Z)
**~~View all trending →~~**
## **What buyers say about dyson sv28 filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Filtration**23%
*“Filter works perfectly”*
**Size-Overall**23%
*“Fits good”*
**Value For Money**13%
*“Great Value”*
**Suction**7%
*“the vacuum works perfectly fine”*
**Compatibility-Overall**7%
*“The compatibility is perfect”*
**Quality-Overall**7%
*“Great produxt”*
**Efficiency**4%
*“Works great”*
**Advertised Vs Actual Product**3%
*“As described”*
**Ease Of Cleaning**3%
*“my vacuum is cleaning like new again”*
**Quick Drying**2%
*“I dont have to wait 24 hours for one to dry”*
### **What buyers complain about **
**Compatibility-Overall**23%
*“Not compatible - dont buy”*
**Size-Overall**18%
*“They are too big”*
**Suction**11%
*“not enough suction”*
**Filtration**9%
*“I'm assuming the actual filter part is too thick”*
**Value For Money**4%
*“Goof Price”*
**Functionality-Overall**3%
*“Skip this - doesn't work”*
**Heating**3%
*“Made my vacuum overheat”*
**Ease Of Cleaning**3%
*“Have to clean after ONE use”*
**Thickness**3%
*“almost like the material of the filter is too thick”*
**Quality-Overall**2%
*“Bad Quality Filter”*
### **Top return reasons **
**Size-Overall**66%
**Compatibility-Overall**18%
**Filtration**9%
**Functionality-Overall**2%
**Suction**1%
**Advertised Vs Actual Product**1%
**Value For Money**1%
**Wet Cleaning**1%
**Defective Material/Parts**0%
**Quality-Overall**0%
## **Common questions**
- **Is dyson sv28 filter profitable to sell on Amazon United States?**
- The niche generates $99K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (35/100).
- **How competitive is the dyson sv28 filter niche?**
- 4 brands and 8 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dyson sv28 filter?**
- Top complaints mined from reviews: Compatibility-Overall, Size-Overall, Suction. The return rate is 3.9%.
- **What does it cost to enter the dyson sv28 filter niche?**
- Listings span $14.40–$24.83; the average listing price is $19.39 (sweet spot $15–$100). The average incumbent carries 1,762 reviews — the moat a new listing must climb.
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