---
title: "Search terms — durham - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/durham/search-terms"
last_updated: "2026-08-09T02:15:01.241Z"
locale: en
meta:
  description: "Niche score 44/100 · $43K/yr market · 70K searches/yr · $103.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $43K/yr market · 70K searches/yr · $103.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — durham - Flapen"
---

# **durham**

**Skip it**

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Market size 11Growth 17Conversion 7Competition 84Returns 75Price range 22Avg price 74Brand share 71Review moat 25Quality gap 57

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Returns**

**Good****2.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$103.19**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,628.38**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$8.85–$399.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-15.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$43K**

$43K/yr · 70K searches

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms