---
title: "Durham — $43K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/durham"
last_updated: "2026-08-09T01:23:11.487Z"
locale: en
meta:
description: "Niche score 44/100 · $43K/yr market · 70K searches/yr · $103.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $43K/yr market · 70K searches/yr · $103.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Durham — $43K/yr Amazon US Niche (2026) - Flapen"
---
# **durham**
**Skip it**
Weak search conversion (0.6%) — this niche doesn't clear our bar today.
Market size 11Growth 17Conversion 7Competition 84Returns 75Price range 22Avg price 74Brand share 71Review moat 25Quality gap 57
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$103.19**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,628.38**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$8.85–$399.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-15.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$43K**
$43K/yr · 70K searches
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, durham is a $43K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **durham market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$103K–$129K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#501**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**149**
**Top-5 brand share**
**62%**
Top 20: 94%
**Top-5 click share**
**31%**
Top 20: 69%
**Open market**
**34%**
- Durham27% - Akro-Mils12% - Global Industrial11% - IRIS USA8% - POKIPO4% - KJE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 78 weeks — -15.6% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Black Friday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/durham/trend)
## **Top durham search terms**
- **work bench organizer**11K/yr-20.4%0.7% conv. - **durham metal storage drawers**15K/yr-49.3%0.8% conv. - **work bench storage**9K/yr+8.1%0.5% conv. - **durham**11K/yr-7.6%0.4% conv. - **workbench storage**9K/yr+7.8%0.6% conv. - **metal parts organizer**8K/yr-2.9%0.4% conv. - **workbench organizers and storage**7K/yr+6.0%1.1% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/durham/search-terms)
## **Top durham products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Global Industrial Durham Steel Compartment Box Rack 20L x 15-3/4W x 15H**Global Industrial**$286.12**4.1★46 rev](https://www.amazon.com/dp/B0847TNFJ5) [2**Akro-Mils 44-Drawer Plastic Storage Cabinet 20W x 6D x 16H Black**Akro-Mils**$40.07**4.6★54,988 rev](https://www.amazon.com/dp/B003P2UOCO) [3**IRIS USA 44-Drawer Small Parts Storage Cabinet Crafts Made in USA Black**IRIS USA**$37.47**4.7★6,501 rev](https://www.amazon.com/dp/B07DFDS56H) [4**POKIPO Large Power Tool Organizer Wall Mount with Charging Station 4 Layer Heavy Duty Metal Tool Storage Rack Loads 600lbs with 8 Cordless Drill Holder Battery Utility Rack Loads with 4 Power Strip**POKIPO**$60.49**4.6★1,478 rev](https://www.amazon.com/dp/B0DBHMY2T2) [5**Akro-Mils 24-Drawer Plastic Storage Cabinet 20 W x 6 D x 16 H Black**Akro-Mils**$39.32**4.6★54,988 rev](https://www.amazon.com/dp/B003TV3NL0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Carhartt Womens Durham Knit Overshirt Ash Berry Small**Carhartt**$66.43**5 rev1y ago](https://www.amazon.com/dp/B0F924C2X3) [**POKIPO Large Power Tool Organizer Wall Mount with Charging Station 4 Layer Heavy Duty Metal Tool Storage Rack Loads 600lbs with 8 Cordless Drill Holder Battery Utility Rack Loads with 4 Power Strip**POKIPO**$60.49**1,478 rev2y ago](https://www.amazon.com/dp/B0DBHMY2T2) [**KJE 30PCS Wall Mounted Storage Bins Plastic Tool Organizer for Garage Storage Screws Nuts Bolts Small Hardware Parts -Black Yellow**KJE**$29.68**394 rev2y ago](https://www.amazon.com/dp/B0D8HY69R3) [**VEVOR Wall Mounted Storage Rack System 30-Bin Parts Rack Organizer with Wall Panels/Tool Holders/Hooks Garage Plastic Shop Tool Organizer for Nuts Bolts Screws Nails Beads Buttons**VEVOR**$43.53**280 rev2y ago](https://www.amazon.com/dp/B0CY54RM4K) [**A-LuGei More Larger Size 69 PCS-5 Size Tool Box Organizer Tray Divider SetBlack Desk Drawer Organizer Bin Garage Organization and Storage Toolbox for Rolling Tool Chest Cart Cabinet WorkBench**A-LuGei**$27.07**3,047 rev2y ago](https://www.amazon.com/dp/B0CWKT5N2T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Carhartt Womens Durham Knit Overshirt Ash Berry Small**Carhartt**$66.43**4.6★**▲ 391%**](https://www.amazon.com/dp/B0F924C2X3) [**AMERICAN NEEDLE Archive MiLB Durham Bulls Baseball Dad Hat (44747A-DUB-DERO)**AMERICAN NEEDLE**$28.34**4.7★**▲ 170%**](https://www.amazon.com/dp/B07LHL5LQN) [**Durham 113-95 Gray Cold Rolled Steel Large Scoop Box 18 Width x 3 Height x 12 Depth 16 Compartment**Durham**$41.90**4.6★**▲ 164%**](https://www.amazon.com/dp/B006WQBQ90) [**Durham 030-95 Gray Cold Rolled Steel Storage Cabinet 33-3/4 Width x 12-7/8 Height x 11-3/4 Depth 18 Drawer**Durham**$226.71**3.7★**▲ 160%**](https://www.amazon.com/dp/B006WQP0EW) [**IRIS USA 64-Drawer Screw Organizer Hardware Storage Made in USA Black**IRIS USA**$44.59**4.7★**▲ 102%**](https://www.amazon.com/dp/B07DFBSG4H)
**~~View all trending →~~**
## **What buyers say about durham**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Good quality build”*
**Strength**12%
*“Heavy duty”*
**Value For Money**10%
*“Excellent value”*
**Storage Capacity**8%
*“Excellent storage”*
**Advertised Vs Actual Product**8%
*“JUST WHAT I WAS LOOKING FOR”*
**Size-Overall**6%
*“She is glad with the size”*
**Ease Of Use**5%
*“easy to use”*
**Durability**3%
*“They dont break they dont”*
**Design-Overall**3%
*“Well built”*
**Assembly/Installation**3%
*“Easy to install”*
### **What buyers complain about **
**Size-Overall**12%
*“Runs small”*
**Strength**11%
*“Cheap and flimsy”*
**Assembly/Installation**10%
*“NOT easy to install”*
**Quality-Overall**10%
*“The build quality is very poor”*
**Value For Money**5%
*“The price may be a bit steep”*
**Advertised Vs Actual Product**4%
*“Misleading product”*
**Instructions/User Manual/Troubleshooting**4%
*“poor instructions”*
**Material Quality**3%
*“The material this is made out of is probably the worst”*
**Weight Heavy**2%
*“Its Heavy”*
**Defective Material/Parts**2%
*“poorly welded parts”*
### **Top return reasons **
**Size-Overall**59%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Value For Money**4%
**Strength**3%
**Material Quality**3%
**Bin Capacity**3%
**Functionality-Overall**3%
**Compatibility-Overall**1%
## **Common questions**
- **Is durham profitable to sell on Amazon United States?**
- The niche generates $43K/yr across 56 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the durham niche?**
- 30 brands and 149 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in durham?**
- Top complaints mined from reviews: Size-Overall, Strength, Assembly/Installation. The return rate is 2.0%.
- **When does demand for durham peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the durham niche?**
- Listings span $8.85–$399.99; the average listing price is $103.19 (sweet spot $15–$100). The average incumbent carries 4,628 reviews — the moat a new listing must climb.
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