---
title: "Drylok Masonry Waterproofer — $74K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/drylok-masonry-waterproofer"
last_updated: "2026-08-09T02:17:42.987Z"
locale: en
meta:
description: "Niche score 43/100 · $74K/yr market · 97K searches/yr · $64.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $74K/yr market · 97K searches/yr · $64.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Drylok Masonry Waterproofer — $74K/yr Amazon US Niche (2026) - Flapen"
---
# **drylok masonry waterproofer**
**Skip it**
Weak search conversion (1.2%) — this niche doesn't clear our bar today.
Market size 18Growth 31Conversion 15Competition 48Returns 70Price range 31Avg price 88Brand share 46Review moat 72Quality gap 63
**Avg price**
**Great****$64.86**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****600.04**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+4.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$11.10–$283.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$74K**
$74K/yr · 97K searches
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, drylok masonry waterproofer is a $74K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jul. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **drylok masonry waterproofer market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$97K–$130K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#586**
- **Page quality**
- **0%**
- **Prime**
- **48%**
- **Sponsored**
- **70%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**93**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 93%
**Open market**
**18%**
- Drylok35% - KILZ14% - UGL13% - ugl10% - Tufinein5% - INSL-X5%
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — +4.4% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/drylok-masonry-waterproofer/trend)
## **Top drylok masonry waterproofer search terms**
- **drylok**27K/yr-4.6%1.1% conv. - **drylok extreme masonry waterproofer**14K/yr+34.9%1.5% conv. - **drylock extreme waterproofer**11K/yr+16.8%1.2% conv. - **drylock**10K/yr+8.2%0.6% conv. - **dry lock concrete sealer**6K/yr+8.7%1.7% conv. - **drylock paint**6K/yr-9.6%1.5% conv. - **drylok paint**6K/yr-17.3%0.6% conv. - **drylok masonry waterproofer**5K/yr-8.4%0.9% conv. - **dry lock**5K/yr+10.0%0.7% conv. - **drylok extreme**4K/yr+0.8%0.7% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/drylok-masonry-waterproofer/search-terms)
## **Top drylok masonry waterproofer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KILZ Basement and Masonry Waterproofing Paint White Interior/Exterior for Concrete Brick & Cinder Block Walls 1 Gallon**KILZ**$36.06**4.7★1,237 rev](https://www.amazon.com/dp/B00B2G97FU) [2**UGL Drylok 28613 1gal White Extreme Concrete & Masonry Waterproofer - 2ct. Case**UGL**$137.22**1.7★3 rev](https://www.amazon.com/dp/B09GW172S9) [3**Drylok Clear Latex Masonry Waterproof Sealer 1 gal.**Drylok**$47.51**5.0★1 rev](https://www.amazon.com/dp/B000KKMZ3U) [4![Drylok 1 Gallon Latex Base Masonry Waterproofer [Set of 2] Color: White](https://m.media-amazon.com/images/I/512dj3pxX5L.jpg)**Drylok 1 Gallon Latex Base Masonry Waterproofer \[Set of 2\] Color: White**ugl**$91.06**4.1★33 rev](https://www.amazon.com/dp/B00HM8QCIM) [5**UGL 30507 10.5 Oz Drylok Masonry Crack Filler (pack of 2)**Drylok**$16.97**4.6★604 rev](https://www.amazon.com/dp/B07N9BBXRN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Waterproof Sealant - 35oz Water-Based Transparent Waterproof Coating Invisible Water Proof Agent Indoor & Outdoor Anti-Leakage Water Sealant for Roofs Walls Bathroom Kitchen Terraces Garden**Limino**$19.62**132 rev1y ago](https://www.amazon.com/dp/B0F6YPYBX7) [**YKF Transparent Waterproof Sealant 12 Oz Clear Water-Based Leak Repair Coating for Roof Wall Bathroom Shower Kitchen Concrete Wood Metal Indoor & Outdoor**YKF**$13.75**578 rev1y ago](https://www.amazon.com/dp/B0DF15TPW8) [**Transparent Waterproof Coating TUFINEIN 35oz Invisible Waterproof Agent Indoor & Outdoor Sealant Water-Based Clear Sealant Roofs Walls Garden Terraces**Tufinein**$24.10**2,317 rev1y ago](https://www.amazon.com/dp/B0D8GQHYVS) [**Drylok 43813 Concrete Floor Paint Non-Slip Dark Tint Base Gallon - Quantity 1**Drylok**$54.65**1 rev3y ago](https://www.amazon.com/dp/B0BQ8WPGMJ) [**UGL Drylok 28613 1gal White Extreme Concrete & Masonry Waterproofer - 2ct. Case**UGL**$137.22**3 rev4y ago](https://www.amazon.com/dp/B09GW172S9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dri-Dek 3x12 Interlocking Roll (Yellow)**Dri-Dek**$283.94**4.8★**▲ 252%**](https://www.amazon.com/dp/B01H7JVHZ8) [**Drylok Clear Latex Masonry Waterproof Sealer 1 gal.**Drylok**$47.51**5.0★**▲ 246%**](https://www.amazon.com/dp/B000KKMZ3U) [**YKF Transparent Waterproof Sealant 12 Oz Clear Water-Based Leak Repair Coating for Roof Wall Bathroom Shower Kitchen Concrete Wood Metal Indoor & Outdoor**YKF**$13.75**4.3★**▲ 166%**](https://www.amazon.com/dp/B0DF15TPW8) [**Drylok Low Gloss White Latex Waterproof Sealer 1 gal.**United Gilsonite**$77.32**5.0★**▲ 160%**](https://www.amazon.com/dp/B0187MP1DI) [**Waterproof Sealant - 35oz Water-Based Transparent Waterproof Coating Invisible Water Proof Agent Indoor & Outdoor Anti-Leakage Water Sealant for Roofs Walls Bathroom Kitchen Terraces Garden**Limino**$19.62**4.3★**▲ 138%**](https://www.amazon.com/dp/B0F6YPYBX7)
**~~View all trending →~~**
## **What buyers say about drylok masonry waterproofer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Good output”*
**Water Resistance**10%
*“Water proof”*
**Advertised Vs Actual Product**10%
*“Works as advertised”*
**Ease Of Use**9%
*“Easy to use”*
**Leak-Proof**7%
*“Good for DIY to repair leaking bathroom”*
**Efficiency**6%
*“Worked for me”*
**Value For Money**5%
*“Excellent value for the money”*
**Paint Quality**4%
*“the paint surface is also very durable”*
**Coverage**3%
*“Great buy, works well and leaves great coverage and helps reduce mold and moisture in bathroom”*
**Durability**3%
*“Very durable and waterproof”*
### **What buyers complain about **
**Water Resistance**10%
*“I did not receive this product Transparent water proof coating”*
**Size-Overall**9%
*“Smaller than expected”*
**Spray/Flow**7%
*“Kept clogging up sprayer”*
**Paint Quality**7%
*“I bought a different waterproofing coating a few years back and wound up returning it because it turned white, goopy and peeled off on my outdoor resin water fountain within one week”*
**Value For Money**6%
*“cant find it cheaper”*
**Quality-Overall**6%
*“POOR QUALITY”*
**Color**6%
*“It was white”*
**Functionality-Overall**6%
*“Would not dosolve no matter what”*
**Leak-Proof**6%
*“I have a small leak”*
**Thickness**5%
*“Dont put it on too thick as it will crumble”*
### **Top return reasons **
**Advertised Vs Actual Product**15%
**Leak-Proof**11%
**Paint Quality**11%
**Size-Overall**9%
**Functionality-Overall**8%
**Coverage**6%
**Value For Money**6%
**Defective Material/Parts**6%
**Color**5%
**Charging**3%
## **Common questions**
- **Is drylok masonry waterproofer profitable to sell on Amazon United States?**
- The niche generates $74K/yr across 27 tracked products. 90-day search growth is +4.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the drylok masonry waterproofer niche?**
- 14 brands and 93 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in drylok masonry waterproofer?**
- Top complaints mined from reviews: Water Resistance, Size-Overall, Spray/Flow. The return rate is 2.2%.
- **When does demand for drylok masonry waterproofer peak?**
- Demand peaks in Jul; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the drylok masonry waterproofer niche?**
- Listings span $11.10–$283.94; the average listing price is $64.86 (sweet spot $15–$100). The average incumbent carries 600 reviews — the moat a new listing must climb.
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