---
title: "Drill Index — $461K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/drill-index"
last_updated: "2026-08-06T22:59:02.116Z"
locale: en
meta:
description: "Niche score 55/100 · $461K/yr market · 148K searches/yr · $88.93 avg price. Soft demand (-7.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $461K/yr market · 148K searches/yr · $88.93 avg price. Soft demand (-7.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Drill Index — $461K/yr Amazon US Niche (2026) - Flapen"
---
# **drill index**
**Worth a look**
Shows low returns (1.1%), but soft demand (-7.1% this quarter) keeps it on the watch list.
Market size 58Growth 21Conversion 44Competition 75Returns 93Price range 28Avg price 79Brand share 57Review moat 41Quality gap 53
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$88.93**
avg listing price — sweet spot $15–$100
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$461K**
$461K/yr · 148K searches
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,365.48**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$7.26–$306.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-7.1%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, drill index is a $461K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **drill index market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$534K–$711K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#299**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **75%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**131**
**Top-5 brand share**
**71%**
Top 20: 99%
**Top-5 click share**
**40%**
Top 20: 80%
**Open market**
**25%**
- Norseman34% - Drill America15% - DEWALT8% - SEDIANAS7% - MACXCOIP7% - Viking Drill & Tool4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/drill-index/trend)
## **Top drill index search terms**
- **drill index**44K/yr-2.5%3.9% conv. - **norseman drill bit set**18K/yr+8.7%2.2% conv. - **drill bit index**20K/yr-8.5%2.9% conv. - **norseman drill bits**19K/yr-14.5%1.1% conv. - **drill index set**13K/yr-16.6%3.7% conv. - **norseman**8K/yr+1.1%0.3% conv. - **viking drill bits**6K/yr-14.5%1.5% conv. - **drill index empty**7K/yr-26.8%4.3% conv. - **machinist drill bit set**6K/yr-11.8%2.2% conv. - **viking drill bit set**4K/yr-22.1%1.6% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/drill-index/search-terms)
## **Top drill index products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$14K6%$28K9%$41K12%$55K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Norseman Drill Bits 44170 Ultra Dex Type 240-UB 135 Degree Split Point Magnum Super Premium Jobber Drill Set (29 Piece)**Norseman**$115.94**4.7★968 rev](https://www.amazon.com/dp/B00627C8ZU) [2**Norseman 22903 1/16 in. - 1/2 in. Super Premium Black and Gold Oxide Hi-Molybdenum Steel Drill Bit Set 29-Piece grey**Norseman**$182.99**4.6★324 rev](https://www.amazon.com/dp/B08X95SCT7) [3**Drill America Drill Bit Index/Case 1/16-1/2 by 64ths (29 Sizes) 10550**Drill America**$16.06**4.6★2,028 rev](https://www.amazon.com/dp/B01BSZLSZQ) [4**Drill America - KFD29J-PC 29 Piece Heavy Duty High Speed Steel Drill Bit Set with Black and Gold Finish in Round Case (1/16 - 1/2 x 64ths) KFD Series**Drill America**$73.82**4.5★1,196 rev](https://www.amazon.com/dp/B00B0327QQ) [5**Cobalt Drill Bit Set - 115Pcs M35 High Speed Steel Bits for Hardened Metals Stainless Steel Cast Iron and Wooden Plastics with Metal Index Storage Box 1/16-1/2 A-Z #1-#60**SEDIANAS**$124.51**4.5★65 rev](https://www.amazon.com/dp/B0FN3DGWLW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cobalt Drill Bit Set - 115Pcs M35 High Speed Steel Bits for Hardened Metals Stainless Steel Cast Iron and Wooden Plastics with Metal Index Storage Box 1/16-1/2 A-Z #1-#60**SEDIANAS**$124.51**65 rev11mo ago](https://www.amazon.com/dp/B0FN3DGWLW) [**Cobalt Drill Bit Set - 29Pcs M35 High Speed Steel Twist Drill Bits for Hardened Metals Stainless Steel Cast Iron and Wooden Plastics with Metal Index Storage Box 1/16-1/2**SEDIANAS**$56.06**92 rev11mo ago](https://www.amazon.com/dp/B0FN6RLZRX) [**Norseman/CTD Norseman Vortex 29 Piece Drill Bit Index Blaze Orange**Norseman/CTD**$214.93**5 rev2y ago](https://www.amazon.com/dp/B0CVQZVWS8) [**HIDOTOL 115PCS Cobalt Drill Bit Set M35 HSS for Hardened Steel Fractional 1/16-1/2 Letter A - Z Wire #1 - #60 with Indexed Metal Case**HIDOTOL**$134.23**80 rev3y ago](https://www.amazon.com/dp/B0C4H5KH4H) [**GMTOOLS 29Pcs Cobalt Drill Bit Set 135 Degree Tip High Speed Steel with Black and Gold Finish Stainless Steel Plastic and Wood with Metal Indexed Storage Case 1/16-1/2**GMTOOLS**$39.50**2,551 rev3y ago](https://www.amazon.com/dp/B0BM8VN5JM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CaRoller 29Pcs Drill Bit Set 135 Degree Tip High Speed Steel**CaRoller**$38.62**4.6★**▲ 181%**](https://www.amazon.com/dp/B0B5XGRV2S) [**Norseman/CTD Norseman Vortex 29 Piece Drill Bit Index Blaze Orange**Norseman/CTD**$214.93**5.0★**▲ 91%**](https://www.amazon.com/dp/B0CVQZVWS8) [**Cobalt Drill Bit Set - 29Pcs M35 High Speed Steel Twist Drill Bits for Hardened Metals Stainless Steel Cast Iron and Wooden Plastics with Metal Index Storage Box 1/16-1/2**SEDIANAS**$56.06**4.3★**▲ 61%**](https://www.amazon.com/dp/B0FN6RLZRX) [**GMTOOLS 29Pcs Cobalt Drill Bit Set 135 Degree Tip High Speed Steel with Black and Gold Finish Stainless Steel Plastic and Wood with Metal Indexed Storage Case 1/16-1/2**GMTOOLS**$39.50**4.5★**▲ 59%**](https://www.amazon.com/dp/B0BM8VN5JM) [**Cobalt Drill Bit Set - 115Pcs M35 High Speed Steel Bits for Hardened Metals Stainless Steel Cast Iron and Wooden Plastics with Metal Index Storage Box 1/16-1/2 A-Z #1-#60**SEDIANAS**$124.51**4.5★**▲ 44%**](https://www.amazon.com/dp/B0FN3DGWLW)
**~~View all trending →~~**
## **What buyers say about drill index**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Good quality set”*
**Value For Money**16%
*“Great deal”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Durability**8%
*“The construction is very durable and strong”*
**Precision Of Cut**6%
*“The bits do cut well”*
**Sharpness**6%
*“Nice and sharp”*
**Strength**5%
*“Very sturdy case well made”*
**Size-Overall**3%
*“Good size”*
**Material Quality**2%
*“Works ok for soft materials”*
**Ease Of Use**2%
*“easy to find”*
### **What buyers complain about **
**Quality-Overall**33%
*“Expensive for the quality but”*
**Durability**15%
*“Broke first use”*
**Sharpness**6%
*“Not sharp or poorly made”*
**Strength**5%
*“Weak Bits”*
**Size-Overall**4%
*“size scale is off-set”*
**Product Condition**3%
*“Used and one bit broken”*
**Precision Of Cut**3%
*“Use cutting oil and a slow speed and these drill bits would go through Captain Americas shield like butter”*
**Material Quality**3%
*“which might seem like a step up from plastic”*
**Advertised Vs Actual Product**2%
*“Deceptive advertising, delivers round shank, not 3-flat shank drill bits”*
**Ease Of Use**2%
*“bits fall out on the bottom then its very tough to get them out”*
### **Top return reasons **
**Compatibility-Overall**21%
**Size-Overall**20%
**Defective Material/Parts**17%
**Value For Money**9%
**Advertised Vs Actual Product**8%
**Functionality-Overall**5%
**Durability**4%
**Quality-Overall**3%
**Sharpness**3%
**Material Quality**2%
## **Common questions**
- **Is drill index profitable to sell on Amazon United States?**
- The niche generates $461K/yr across 40 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the drill index niche?**
- 21 brands and 131 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in drill index?**
- Top complaints mined from reviews: Quality-Overall, Durability, Sharpness. The return rate is 1.1%.
- **When does demand for drill index peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the drill index niche?**
- Listings span $7.26–$306.07; the average listing price is $88.93 (sweet spot $15–$100). The average incumbent carries 2,365 reviews — the moat a new listing must climb.
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