---
title: "Search terms — drill guide - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/drill-guide/search-terms"
last_updated: "2026-08-09T01:23:52.493Z"
locale: en
meta:
  description: "Niche score 53/100 · $1.4M/yr market · 622K searches/yr. A concentrated shelf (top 5 take 68% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $1.4M/yr market · 622K searches/yr. A concentrated shelf (top 5 take 68% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — drill guide - Flapen"
---

# **drill guide**

**Worth a look**

Shows a sweet-spot price point ($63.77 avg), but a concentrated shelf (top 5 take 68% of clicks) keeps it on the watch list.

Market size 84Growth 33Conversion 43Competition 28Returns 70Price range 37Avg price 88Brand share 43Review moat 57Quality gap 65

**Avg price**

**Great****$63.77**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.4M**

$1.4M/yr · 622K searches

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,203.2**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$7.96–$236.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+6.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms