---
title: "Search terms — drain plug filter - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/drain-plug-filter/search-terms"
last_updated: "2026-08-09T01:24:23.361Z"
locale: en
meta:
  description: "Niche score 35/100 · $71K/yr market · 107K searches/yr · $11.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 35/100 · $71K/yr market · 107K searches/yr · $11.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — drain plug filter - Flapen"
---

# **drain plug filter**

**Skip it**

Prices mostly outside the sweet spot ($8.61–$15.85) — this niche doesn't clear our bar today.

Market size 18Growth 22Conversion 63Competition 13Returns 37Price range 12Avg price 50Brand share 30Review moat 37Quality gap 92

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$11.98**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,785.5**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****4.0%**

return rate — above 5% kills the launch gate

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-6.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$71K**

$71K/yr · 107K searches

**Competition**

**Bad****84%**

top-5 click share — a locked-up shelf

**Price range**

**Bad****$8.61–$15.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms