---
title: "Dragon Lamp — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/dragon-lamp"
last_updated: "2026-08-09T00:33:32.779Z"
locale: en
meta:
description: "Niche score 56/100 · $78K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $78K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dragon Lamp — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **dragon lamp**
**Worth a look**
Shows a sweet-spot price point ($36.82 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 19Growth 29Conversion 13Competition 83Returns 85Price range 57Avg price 95Brand share 88Review moat 85Quality gap 60
**Avg price**
**Incredible****$36.82**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****295.48**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$9.49–$158.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+3.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$78K**
$78K/yr · 199K searches
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, dragon lamp is a $78K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Apr–May–Jun–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dragon lamp market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$110K–$147K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#1,554**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **90%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**39 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**47%**
Top 20: 87%
**Top-5 click share**
**32%**
Top 20: 68%
**Open market**
**48%**
- POSSHE18% - MASDEC9% - Hmusnwol8% - Neioaas6% - Generic6% - Zeckos6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.
12K8KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Dec · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/dragon-lamp/trend)
## **Top dragon lamp search terms**
- **dragon lamp**88K/yr+3.5%0.7% conv. - **dragon light**34K/yr+28.6%1.7% conv. - **dragon night light**27K/yr+17.0%2.3% conv. - **dragon lamps**10K/yr+5.2%0.5% conv. - **dragon lamps for adults**10K/yr-24.4%0.4% conv. - **dragon lights**7K/yr+14.7%0.4% conv. - **dragon lamps for bedrooms**7K/yr+22.5%0.4% conv. - **dragon nightlight**6K/yr+15.1%2.3% conv. - **dragon lava lamp**9K/yr-64.3%0.2% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/dragon-lamp/search-terms)
## **Top dragon lamp products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**POSSHE Dragon Night Light 3.15 Inch (80mm) K9 Crystal 3D Lamp with Remote 16 Color for Birthday Xmas Cool Figurines Dragon Gifts for Room Decor Boys Girls**POSSHE**$20.50**4.7★1,200 rev](https://www.amazon.com/dp/B0DKJYGB7T) [2**POSSHE Dragon Night Light Cute Baby Dragon Gifts Soft Silicone Lamp with 3 Level Warm Light and RGB Changing Breastfeeding Nursery Portable Kawaii Bedside Lamp for Baby Toddler Boys and Girls**POSSHE**$16.18**4.7★552 rev](https://www.amazon.com/dp/B0DWMZ5TH2) [3**Epoxy Fire Dragon Resin Lamp Handmade Resin Night Light with USB Port**MASDEC**$64.88**4.7★77 rev](https://www.amazon.com/dp/B0F91GBBG6) [4**Neioaas Retro Dragon Stained Resin Table Lamp - Animal Table Lamp Series Vintage-Style Bedside Light Unique Dragon Design for Home Dcor Living Room & Bedroom**Neioaas**$23.70**1.6★15 rev](https://www.amazon.com/dp/B0FV8192H5) [5**Zeckos Dragon Table Lamp 19 Inch Gothic Guardians with Black Fabric Shade**Zeckos**$91.24**4.7★468 rev](https://www.amazon.com/dp/B00K2B5K7U)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gothic Dragon LED Crystal Ball Lamp for Dark Aesthetic Decor Fantasy Resin Dragon Night Light Witchy Table Lamp USB Powered Mystic Orb Light for Bedroom Shelf Altar Halloween Decoration**Generic**$25.59**3 rev1mo ago](https://www.amazon.com/dp/B0H46PXSXL) [**LED Dragon Figurine Light for Outdoor Landscape Lighting - with Lava Flow & Flame Scales Majestic Dragon Claw Warm Glow Night Light Fantasy Ambiance Decor for Home Hotel Unique Gift Idea (8in)**ATZNWX**$24.84**7 rev3mo ago](https://www.amazon.com/dp/B0GVRL1PX3) [**Imvertu Cute Dragon Bedside Table Lamp for Bedroom with USB Port (White)**Imvertu**$19.94**24 rev8mo ago](https://www.amazon.com/dp/B0G42ZHRF1) [**Neioaas Retro Dragon Stained Resin Table Lamp - Animal Table Lamp Series Vintage-Style Bedside Light Unique Dragon Design for Home Dcor Living Room & Bedroom**Neioaas**$23.70**15 rev9mo ago](https://www.amazon.com/dp/B0FV8192H5) [**Hmusnwol Dragon&Castle Figurine Lamp - 6.15 inch LED Circle Table Lamp Light for Bookshelf/Desk/Bedside/Nightstand Great for Collectors and Dragon Fans Alike**Hmusnwol**$32.43**26 rev10mo ago](https://www.amazon.com/dp/B0FR8CPQ98)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LED Dragon Figurine Light for Outdoor Landscape Lighting - with Lava Flow & Flame Scales Majestic Dragon Claw Warm Glow Night Light Fantasy Ambiance Decor for Home Hotel Unique Gift Idea (8in)**ATZNWX**$24.84**3.4★**▲ 380%**](https://www.amazon.com/dp/B0GVRL1PX3) [**Gothic Dragon LED Crystal Ball Lamp for Dark Aesthetic Decor Fantasy Resin Dragon Night Light Witchy Table Lamp USB Powered Mystic Orb Light for Bedroom Shelf Altar Halloween Decoration**Generic**$25.59**2.5★**▲ 377%**](https://www.amazon.com/dp/B0H46PXSXL) [**ICE Armor 24.5 Fantasy Collectible Dragon Statue Table Lamp Wrap Around Cross with Fabric Light Shade for Gothic and Medieval Dcor 99GSC71793**ICE ARMOR**$133.82**4.9★**▲ 161%**](https://www.amazon.com/dp/B0916MZ1S3) [**Imvertu Cute Dragon Bedside Table Lamp for Bedroom with USB Port (White)**Imvertu**$19.94**4.1★**▲ 150%**](https://www.amazon.com/dp/B0G42ZHRF1) [**POSSHE Dragon Night Light Cute Pink Dragon Gifts Soft Silicone Lamp with 3 Level Warm Light and RGB Changing Breastfeeding Nursery Portable Kawaii Bedside Lamp for Baby Toddler Boys and Girls**POSSHE**$16.43**4.7★**▲ 117%**](https://www.amazon.com/dp/B0DWN115FT)
**~~View all trending →~~**
## **What buyers say about dragon lamp**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**26%
*“Super cute and bright”*
**Quality-Overall**13%
*“Amazing quality”*
**Gifting Purpose**12%
*“Great gift idea”*
**Color**7%
*“Love the variety of color options”*
**Value For Money**5%
*“Its well worth the money”*
**Advertised Vs Actual Product**5%
*“It is what it advertises”*
**Design-Overall**5%
*“Seems well constructed”*
**Size-Overall**2%
*“a perfect size for guarding the door to my space”*
**Night Vision**2%
*“Cool night light”*
**Charging**2%
*“Also stays charged for a long time”*
### **What buyers complain about **
**Size-Overall**19%
*“It's small”*
**Durability**15%
*“Does not last”*
**Brightness/Shine/Glow**10%
*“It's not a bright light”*
**Advertised Vs Actual Product**6%
*“Not as pictured”*
**Quality-Overall**6%
*“Cheap”*
**Functionality-Overall**4%
*“Can't replace the bulb”*
**Color**3%
*“Cheap looking and dull colors”*
**Defective Material/Parts**3%
*“the lamp itself was broken at the base”*
**Battery Life**2%
*“Doesnt run on batteries like the description says”*
**Value For Money**2%
*“Call it $6.66/month, amortized”*
### **Top return reasons **
**Size-Overall**18%
**Advertised Vs Actual Product**13%
**Functionality-Overall**12%
**Defective Material/Parts**11%
**Brightness/Shine/Glow**8%
**Bulb Flicker/Dimming/Color**7%
**Charging**4%
**Color**3%
**Durability**3%
**Value For Money**2%
## **Common questions**
- **Is dragon lamp profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 63 tracked products. 0 of 20 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the dragon lamp niche?**
- 39 brands and 62 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in dragon lamp?**
- Top complaints mined from reviews: Size-Overall, Durability, Brightness/Shine/Glow. The return rate is 1.5%.
- **When does demand for dragon lamp peak?**
- Demand peaks in Apr–May–Jun–Dec; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the dragon lamp niche?**
- Listings span $9.49–$158.34; the average listing price is $36.82 (sweet spot $15–$100). The average incumbent carries 295 reviews — the moat a new listing must climb.
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