---
title: "Search terms — dorai - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/dorai/search-terms"
last_updated: "2026-08-09T02:25:37.559Z"
locale: en
meta:
  description: "Niche score 51/100 · $217K/yr market · 239K searches/yr · $29.49 avg price. High returns (7.0%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $217K/yr market · 239K searches/yr · $29.49 avg price. High returns (7.0%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — dorai - Flapen"
---

# **dorai**

**Worth a look**

Shows a sweet-spot price point ($29.49 avg), but high returns (7.0%) keeps it on the watch list.

Market size 42Growth 52Conversion 39Competition 64Returns 18Price range 52Avg price 95Brand share 48Review moat 48Quality gap 76

**Avg price**

**Incredible****$29.49**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+22.5%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****$6.97–$169.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,747.83**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$217K**

$217K/yr · 239K searches

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****7.0%**

return rate — above 5% kills the launch gate

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Search terms