---
title: "Door Push Plate — $48K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/door-push-plate"
last_updated: "2026-08-09T00:25:32.308Z"
locale: en
meta:
description: "Niche score 54/100 · $48K/yr market · 53K searches/yr · $22.25 avg price. A small market ($48K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $48K/yr market · 53K searches/yr · $22.25 avg price. A small market ($48K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Door Push Plate — $48K/yr Amazon US Niche (2026) - Flapen"
---
# **door push plate**
**Worth a look**
Shows a thin review moat (91 avg reviews), but a small market ($48K/yr) keeps it on the watch list.
Market size 12Growth 32Conversion 51Competition 88Returns 36Price range 84Avg price 93Brand share 78Review moat 95Quality gap 45
**Review moat**
**Incredible****90.95**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$22.25**
avg listing price — sweet spot $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Price range**
**Great****$7.90–$57.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+5.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$48K**
$48K/yr · 53K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, door push plate is a $48K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **door push plate market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$56K–$67K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#186**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **89%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**25 **▲rising
**Sellers**
**59**
**Top-5 brand share**
**57%**
Top 20: 97%
**Top-5 click share**
**27%**
Top 20: 65%
**Open market**
**38%**
- Haiabei15% - PRIME-LINE13% - STALLION HARDWARE10% - CANGETS9% - A299% - Sanbege5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.
1K750Spike '24 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/door-push-plate/trend)
## **Top door push plate search terms**
- **door push plate**23K/yr+19.4%3.0% conv. - **push plates for doors**13K/yr+1.1%2.4% conv. - **push plate**6K/yr+4.3%1.5% conv. - **door push plates for interior doors**7K/yr-26.7%1.8% conv. - **door push plates**4K/yr+3.0%2.7% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/door-push-plate/search-terms)
## **Top door push plate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$6K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Solid Iron Push Door Plate 10.12 x 3 Black Powder Coat Heavy Duty Easy Installation for Home Cafes Shops Business Office Farmhouse Antique Retro Handmade Traditional Decor Sign**A29**$21.62**4.8★139 rev](https://www.amazon.com/dp/B07Q6VVNVS) [2**Prime-Line J 4581 Door Push Plate 4 In. X 16 In. Satin Aluminum (Single Pack)**PRIME-LINE**$9.23**4.5★484 rev](https://www.amazon.com/dp/B00DRZLW3Y) [3**Haiabei 2Pcs Push Door Plate 12x3 Stainless Steel Door Push Plate Door Kick Plate Brushed Doorplate Door Proection Metal Plate with 12 Screws for Door Interior Exterior Accessories(Black)**Haiabei**$19.78**4.5★39 rev](https://www.amazon.com/dp/B0DHX34TV7) [4**STALLION HARDWARE Polished Brass 9.5 Push Plate - Durable Solid Brass Door Trim Protects Against Scratches & Tarnish Perfect for Home & Office Decor**STALLION HARDWARE**$28.69**5.0★2 rev](https://www.amazon.com/dp/B0F8QTSM23) [5**Sumnacon 2 Sets 12 Inch Stainess Steel Door Handles - Sturdy Door Pull Push Plates with Screws Solid Pull Push Handles for Home Office Public Black**Sumnacon**$24.56**4.6★252 rev](https://www.amazon.com/dp/B094Y6N3CJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WENHUALI 16x4 Metal Door Push Plate 4 Pcs Door Kick Plates Stainless Steel with Screws for Interior Exterior Anti Scratch Protection Accessories (4 Pcs)**WENHUALI**$16.91**25 rev8mo ago](https://www.amazon.com/dp/B0FV8JJQ5K) [**Sanbege 2 Pcs Door Scratch Protection Plate 3 x 12 Stainless Steel Push Plate Self Adhesive Kickplate for Interior Exterior Doors (Brushed Nickel)**Sanbege**$11.70**34 rev12mo ago](https://www.amazon.com/dp/B0FK4XPTBG) [**Cangets Door Plates 4 x 16 Aluminum Metal Kick Plate Satin Silver 2 Pcs**CANGETS**$12.21**157 rev1y ago](https://www.amazon.com/dp/B0FGQF88JD) [**Door Push Plate 4 x 16 Aluminum Metal Kick Plate Gold Mirror 2 Pack**CANGETS**$15.08**157 rev1y ago](https://www.amazon.com/dp/B0FGQG3HZZ) [**Door Push Plate 4 x 16 Aluminum Metal Kick Plate Matte Black 2 Pack**CANGETS**$13.26**157 rev1y ago](https://www.amazon.com/dp/B0FGQBWGF4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Haiabei 2Pcs Push Door Plate 12x3 Stainless Steel Door Push Plate Door Kick Plate Brushed Doorplate Door Proection Metal Plate with 12 Screws for Door Interior Exterior Accessories(Black)**Haiabei**$19.78**4.5★**▲ 170%**](https://www.amazon.com/dp/B0DHX34TV7) [**STALLION HARDWARE Polished Brass 9.5 Push Plate - Durable Solid Brass Door Trim Protects Against Scratches & Tarnish Perfect for Home & Office Decor**STALLION HARDWARE**$28.69**5.0★**▲ 169%**](https://www.amazon.com/dp/B0F8QTSM23) [**Door Push Plate 4 x 16 Aluminum Metal Kick Plate Gold Mirror 2 Pack**CANGETS**$15.08**4.7★**▲ 134%**](https://www.amazon.com/dp/B0FGQG3HZZ) [**SKANDH Brass Georgian Push Plate 11.7 X 2.99 X 0.27 Inch for Door (Polished Brass)**SKANDH**$54.58**4.5★**▲ 123%**](https://www.amazon.com/dp/B0C4F1B7P1) [**WENHUALI 16x4 Metal Door Push Plate 4 Pcs Door Kick Plates Stainless Steel with Screws for Interior Exterior Anti Scratch Protection Accessories (4 Pcs)**WENHUALI**$16.91**4.2★**▲ 107%**](https://www.amazon.com/dp/B0FV8JJQ5K)
**~~View all trending →~~**
## **What buyers say about door push plate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**15%
*“Easy install”*
**Quality-Overall**15%
*“Great workmanship”*
**Value For Money**8%
*“Most affordable too”*
**Design-Overall**7%
*“Beautiful design”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Size-Overall**7%
*“Easy to fit and nice looks”*
**Efficiency**4%
*“Works well”*
**Scratch Resistance**4%
*“It can cover existing scratches”*
**Adhesion/Stickiness**4%
*“They adhere well”*
**Weight Heavy**3%
*“Nice heavy cast plate”*
### **What buyers complain about **
**Quality-Overall**25%
*“Cheap”*
**Size-Overall**13%
*“Just a tiny bit shorter than the door”*
**Strength**10%
*“Im sorry to say that I could not use them on my projects because of the flimsiness of the metal”*
**Paint Quality**8%
*“Grandkids wont be destroying the paint on the door”*
**Thin**8%
*“little on the thin side”*
**Advertised Vs Actual Product**8%
*“Not as described”*
**Adhesion/Stickiness**7%
*“Adhesive is no good”*
**Thickness**5%
*“they should be a little bit thicker”*
**Maintenance And Repair**3%
*“A repair would never look right”*
**Durability**2%
*“therefore theyre not durable enough”*
### **Top return reasons **
**Size-Overall**57%
**Color**12%
**Compatibility-Overall**4%
**Advertised Vs Actual Product**4%
**Adhesion/Stickiness**3%
**Defective Material/Parts**2%
**Value For Money**2%
**Material Quality**2%
**Functionality-Overall**2%
**Thickness**1%
## **Common questions**
- **Is door push plate profitable to sell on Amazon United States?**
- The niche generates $48K/yr across 57 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the door push plate niche?**
- 25 brands and 59 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in door push plate?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 4.1%.
- **When does demand for door push plate peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the door push plate niche?**
- Listings span $7.90–$57.57; the average listing price is $22.25 (sweet spot $15–$100). The average incumbent carries 91 reviews — the moat a new listing must climb.
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