---
title: "Door Plate — $121K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/door-plate"
last_updated: "2026-08-07T12:12:09.166Z"
locale: en
meta:
description: "Niche score 51/100 · $121K/yr market · 267K searches/yr · $12.82 avg price. Soft demand (-0.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $121K/yr market · 267K searches/yr · $12.82 avg price. Soft demand (-0.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Door Plate — $121K/yr Amazon US Niche (2026) - Flapen"
---
# **door plate**
**Worth a look**
Shows a fragmented shelf (top 5 take 29% of clicks), but soft demand (-0.3% this quarter) keeps it on the watch list.
Market size 28Growth 25Conversion 44Competition 86Returns 40Price range 63Avg price 57Brand share 81Review moat 79Quality gap 38
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****412.08**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.66–$32.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.82**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$121K**
$121K/yr · 267K searches
**Growth**
**Bad****-0.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, door plate is a $121K/yr Amazon United States market (267K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **door plate market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$103K–$128K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#185**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**54%**
Top 20: 91%
**Top-5 click share**
**29%**
Top 20: 60%
**Open market**
**42%**
- PRIME-LINE30% - CANGETS8% - MOSECYOU6% - naubea5% - Haiabei5% - KVZVK4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.
6K4KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/door-plate/trend)
## **Top door plate search terms**
- **door plate**38K/yr+4.4%1.8% conv. - **door knob plate**29K/yr-4.8%1.6% conv. - **door push plate**23K/yr+19.4%2.2% conv. - **door plates for interior doors**26K/yr-13.1%1.1% conv. - **door plate for exterior door**18K/yr+14.3%0.7% conv. - **door lock plate**16K/yr-9.1%2.0% conv. - **metal door plate**15K/yr+3.7%1.0% conv. - **push plates for doors**13K/yr+1.1%1.8% conv. - **door handle plate**10K/yr-3.8%1.3% conv. - **door lock cover plate**11K/yr-0.5%3.3% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/door-plate/search-terms)
## **Top door plate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$10K12%$15K16%$19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Prime-Line U 9585 Stainless Steel Lock and Door Reinforcement Plate**PRIME-LINE**$10.13**4.6★1,182 rev](https://www.amazon.com/dp/B00D2K3IPE) [2**Cangets Door Plates 4 x 16 Aluminum Metal Kick Plate Satin Silver 2 Pcs**CANGETS**$12.21**4.7★157 rev](https://www.amazon.com/dp/B0FGQF88JD) [3**4pcs Door Reinforcement Plate Door Handle Fixing Cover Filler Repair Backplate Stainless Steel Door Lock Repair Plate Door Lock Repair kit**KVZVK**$6.95**4.6★334 rev](https://www.amazon.com/dp/B0BGL64X87) [4**Solid Iron Push Door Plate 10.12 x 3 Black Powder Coat Heavy Duty Easy Installation for Home Cafes Shops Business Office Farmhouse Antique Retro Handmade Traditional Decor Sign**A29**$21.62**4.8★139 rev](https://www.amazon.com/dp/B07Q6VVNVS) [5**Prime-Line J 4581 Door Push Plate 4 In. X 16 In. Satin Aluminum (Single Pack)**PRIME-LINE**$9.23**4.5★484 rev](https://www.amazon.com/dp/B00DRZLW3Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NxeAnnQi Stainless Steel Door Hole Cover Plate 2-5/8 Anti-Pry Deadbolt**NxeAnnQi**$5.35**58 rev5mo ago](https://www.amazon.com/dp/B0G2SW93TH) [**Vizava 2 Pack Satin Nickel Door Knob Plates Square Brushed Stainless Steel Door Reinforcement Plate with Adhesive (No Drill) Paintable Door Hole Cover to Match Any Door Color (3.58 x 3.58)**Vizava**$8.60**32 rev8mo ago](https://www.amazon.com/dp/B0G2BM3691) [**naubea Door Knob Reinforcement Plate Matte Black Fits 1-3/4 Doors 2-3/8 Backset Door Lock and Door Knob Cover Plate Deadbolt Cover Plate Reinforce and Repair Wood or Metal Doors**naubea**$19.16**13 rev9mo ago](https://www.amazon.com/dp/B0FH4YQTGV) [**Durable Cat & Dog Door Protector from Scratching - Anti-Scratch Guard for Interior/Exterior Doors Stainless Steel Self-Adhesive Kick Plate (Brushed Black 4x16)**AEYNCBO**$13.00**235 rev1y ago](https://www.amazon.com/dp/B0F1BSD7TP) [**Cangets Door Plates 4 x 16 Aluminum Metal Kick Plate Satin Silver 2 Pcs**CANGETS**$12.21**157 rev1y ago](https://www.amazon.com/dp/B0FGQF88JD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NxeAnnQi Stainless Steel Door Hole Cover Plate 2-5/8 Anti-Pry Deadbolt**NxeAnnQi**$5.35**4.4★**▲ 221%**](https://www.amazon.com/dp/B0G2SW93TH) [**Prime-Line E 2299 Stainless Steel Standard T-strike Door Strike Plate 2-1/8 In. Hole Spacing Chrome Plated (Single Pack)**PRIME-LINE**$4.87**4.7★**▲ 197%**](https://www.amazon.com/dp/B005H1LXEO) [**Vizava 2 Pack Satin Nickel Door Knob Plates Square Brushed Stainless Steel Door Reinforcement Plate with Adhesive (No Drill) Paintable Door Hole Cover to Match Any Door Color (3.58 x 3.58)**Vizava**$8.60**4.2★**▲ 152%**](https://www.amazon.com/dp/B0G2BM3691) [**STALLION HARDWARE Polished Brass 9.5 Push Plate - Durable Solid Brass Door Trim Protects Against Scratches & Tarnish Perfect for Home & Office Decor**STALLION HARDWARE**$28.69**5.0★**▲ 149%**](https://www.amazon.com/dp/B0F8QTSM23) [**Haiabei 2Pcs Push Door Plate 12x3 Stainless Steel Door Push Plate Door Kick Plate Brushed Doorplate Door Proection Metal Plate with 12 Screws for Door Interior Exterior Accessories(Black)**Haiabei**$19.78**4.5★**▲ 134%**](https://www.amazon.com/dp/B0DHX34TV7)
**~~View all trending →~~**
## **What buyers say about door plate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**17%
*“Very easy to assemble”*
**Size-Overall**14%
*“Exact Fit”*
**Quality-Overall**12%
*“Excellent product”*
**Advertised Vs Actual Product**11%
*“As Advertised”*
**Value For Money**8%
*“Good for the price”*
**Locking Mechanism**6%
*“good match to locks”*
**Strength**5%
*“The plate feels sturdy”*
**Design-Overall**4%
*“Beautiful design”*
**Efficiency**4%
*“Effective”*
**Durability**2%
*“seems pretty durable”*
### **What buyers complain about **
**Size-Overall**19%
*“not big enough”*
**Quality-Overall**14%
*“the quality is subpar”*
**Locking Mechanism**10%
*“Not terribly secure”*
**Thickness**5%
*“Very thin”*
**Adhesion/Stickiness**4%
*“It was quite a chore to remove some adhesive on the face”*
**Color**4%
*“Low quality and not matt black as advertised”*
**Assembly/Installation**3%
*“could not install it”*
**Product Condition**3%
*“Sent used product”*
**Functionality-Overall**3%
*“the swinging of the door wasn't working”*
**Strength**3%
*“Bends easily”*
### **Top return reasons **
**Size-Overall**64%
**Color**7%
**Compatibility-Overall**6%
**Advertised Vs Actual Product**4%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Thickness**2%
**Value For Money**1%
**Mechanism Issues**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is door plate profitable to sell on Amazon United States?**
- The niche generates $121K/yr across 60 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the door plate niche?**
- 29 brands and 68 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in door plate?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Locking Mechanism. The return rate is 3.8%.
- **When does demand for door plate peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the door plate niche?**
- Listings span $4.66–$32.31; the average listing price is $12.82 (sweet spot $15–$100). The average incumbent carries 412 reviews — the moat a new listing must climb.
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