---
title: "Door Paint — $316K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/door-paint"
last_updated: "2026-08-06T04:26:56.613Z"
locale: en
meta:
description: "Niche score 60/100 · $316K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $316K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Door Paint — $316K/yr Amazon US Niche (2026) - Flapen"
---
# **door paint**
**Worth a look**
Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 55Conversion 57Competition 54Returns 93Price range 74Avg price 86Brand share 54Review moat 23Quality gap 62
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.35**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.66–$35.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+27.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$316K**
$316K/yr · 338K searches
**Review moat**
**Bad****7,025.74**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, door paint is a $316K/yr Amazon United States market (338K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jun–Jul–Sep. Verdict: Worth a look — 60/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **door paint market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$290K–$387K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **68%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**74**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 87%
**Open market**
**24%**
- Rust-Oleum55% - EVOLVE7% - Krylon4% - Rust-Oleum Home4% - Anirun4% - CIONIA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +27.5% search growth over the last 90 days.
9K7KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Sep · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/door-paint/trend)
## **Top door paint search terms**
- **outdoor paint for wood**47K/yr+31.2%0.9% conv. - **trim paint**42K/yr-3.3%4.0% conv. - **fence paint**23K/yr+13.0%0.1% conv. - **white exterior paint**19K/yr+74.8%3.6% conv. - **white trim paint**23K/yr+16.3%8.4% conv. - **outdoor wood paint**16K/yr+47.0%0.7% conv. - **baseboard paint**22K/yr+8.1%4.7% conv. - **white outdoor paint**16K/yr+61.4%3.9% conv. - **semi gloss white paint**23K/yr-1.2%4.4% conv. - **outdoor furniture paint**13K/yr+38.5%0.4% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/door-paint/search-terms)
## **Top door paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$16K10%$32K15%$47K20%$63K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rust-Oleum Painters Touch Latex Brush-On Paint Semi-Gloss White**Rust-Oleum**$16.71**4.5★31,417 rev](https://www.amazon.com/dp/B000C02BKA) [2**Rust-Oleum 369384 Advanced Dry Door & Trim Paint Quart Satin White**Rust-Oleum**$19.60**4.6★2,153 rev](https://www.amazon.com/dp/B0BY3G9D95) [3**Rust-Oleum Painters Touch Latex Brush-On Paint Semi-Gloss White**Rust-Oleum**$10.27**4.5★31,417 rev](https://www.amazon.com/dp/B000BZYZX2) [4**Rust-Oleum 369383 Advanced Dry Door & Trim Paint Quart Satin Black**Rust-Oleum**$17.62**4.6★2,153 rev](https://www.amazon.com/dp/B0BY3FWS4Q) [5**Krylon ColorMaxx Satin Interior/Exterior Acrylic Latex Paint White 1/2 Pt. - 1 Each**Krylon**$12.41**4.0★774 rev](https://www.amazon.com/dp/B07N283F6Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**White Paint for Wood 6.35 oz White Touch Up Paint All-in-One Water-Based Repair for Furniture Cabinets Doors Trim & Metal**Vigorder**$13.11**63 rev8mo ago](https://www.amazon.com/dp/B0G34V2YR9) [**Glidden Porch and Floor with Cool Surface Technology Satin Interior/Exterior Paint Clay Court 1 Gallon**Glidden**$32.20**112 rev11mo ago](https://www.amazon.com/dp/B0FLQQFY3H) [**Anirun White Paint Touch-Up Paint for Furniture Cabinets Wood No Sanding Fast Drying Water Based Multi Surface 6.35 oz**Anirun**$14.10**773 rev1y ago](https://www.amazon.com/dp/B0F28NJX78) [**Jungarian 2K Outdoor Indoor Cabinet Furniture Paint With Tools - Water-Based Low Odor All-in-One Paint - No Sanding No Priming - Matte Finish for Floor Doors Tables Dressers 16oz Dark Auburn**Jungarian**$21.93**33 rev1y ago](https://www.amazon.com/dp/B0DYZKLKKG) [**Shuttle Art Outdoor Acrylic Paint Set 12 Colors Waterproof Paint 8.45oz/250ml Large Bottles Rich Pigmented Bulk Painting Supplies for Artists Beginners on Rocks Wood Wall Crafts Garden Statues**Shuttle Art**$35.88**387 rev1y ago](https://www.amazon.com/dp/B0DSFCQVZM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glidden Porch and Floor with Cool Surface Technology Satin Interior/Exterior Paint Clay Court 1 Gallon**Glidden**$32.20**4.0★**▲ 132%**](https://www.amazon.com/dp/B0FLQQFY3H) [**Wolman 360351 Outdoor Furniture Paint Quart Granite**Wolman**$20.04**4.4★**▲ 131%**](https://www.amazon.com/dp/B08VW42KRQ) [**FolkArt Outdoor Acrylic Paint in Assorted Colors (8 oz) Coal**FolkArt**$7.66**4.6★**▲ 120%**](https://www.amazon.com/dp/B071VSXQCH) [**White Paint for Wood 6.35 oz White Touch Up Paint All-in-One Water-Based Repair for Furniture Cabinets Doors Trim & Metal**Vigorder**$13.11**4.6★**▲ 107%**](https://www.amazon.com/dp/B0G34V2YR9) [**Rust-Oleum Painters Touch Latex Brush-On Paint Satin Canyon Black**Rust-Oleum**$9.13**4.4★**▲ 61%**](https://www.amazon.com/dp/B0CLZMQB2Y)
**~~View all trending →~~**
## **What buyers say about door paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“The brushes are good quality”*
**Value For Money**14%
*“Great value”*
**Paint Quality**13%
*“Excellent paint”*
**Brush Quality**7%
*“Good quality brushes”*
**Ease Of Use**6%
*“Easy to apply”*
**Coverage**4%
*“Covers well”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Cleaning**4%
*“Easy clean up”*
**Color**3%
*“Awesome colors”*
**Size-Overall**3%
*“They are all sizes”*
### **What buyers complain about **
**Paint Quality**32%
*“Hard to paint with”*
**Quality-Overall**11%
*“Not pro quality”*
**Size-Overall**6%
*“The bottle is small”*
**Color**5%
*“Wrong color”*
**Thickness**5%
*“not quite as thick as some paints”*
**Coverage**4%
*“it just didn't seem to have good coverage”*
**Value For Money**4%
*“Expensive”*
**Ease Of Use**3%
*“not easy to work with”*
**Ease Of Cleaning**2%
*“Messy”*
**Leak-Proof**2%
*“It was also extremely leaky”*
### **Top return reasons **
**Paint Quality**43%
**Size-Overall**16%
**Color**9%
**Value For Money**8%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Leak-Proof**3%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Product Condition**1%
## **Common questions**
- **Is door paint profitable to sell on Amazon United States?**
- The niche generates $316K/yr across 31 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +27.5%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the door paint niche?**
- 19 brands and 74 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in door paint?**
- Top complaints mined from reviews: Paint Quality, Quality-Overall, Size-Overall. The return rate is 1.1%.
- **When does demand for door paint peak?**
- Demand peaks in Jun–Jul–Sep; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the door paint niche?**
- Listings span $7.66–$35.88; the average listing price is $19.35 (sweet spot $15–$100). The average incumbent carries 7,026 reviews — the moat a new listing must climb.
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