---
title: "Search terms — door lock - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/door-lock/search-terms"
last_updated: "2026-08-09T02:16:05.288Z"
locale: en
meta:
  description: "Niche score 60/100 · $24.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $24.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — door lock - Flapen"
---

# **door lock**

**Worth a look**

Shows a $24.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 24Conversion 34Competition 87Returns 29Price range 29Avg price 92Brand share 90Review moat 25Quality gap 57

**Market size**

**Incredible****$24.2M**

$24.2M/yr · 16.8M searches

**Avg price**

**Great****$53.31**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****4.7%**

return rate — above 5% kills the launch gate

**Price range**

**Okay****$5.28–$298.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****4,686.35**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-2.3%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms