---
title: "Door Lock — $24.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/door-lock"
last_updated: "2026-08-07T22:01:16.805Z"
locale: en
meta:
description: "Niche score 60/100 · $24.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $24.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Door Lock — $24.2M/yr Amazon US Niche (2026) - Flapen"
---
# **door lock**
**Worth a look**
Shows a $24.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 24Conversion 34Competition 87Returns 29Price range 29Avg price 92Brand share 90Review moat 25Quality gap 57
**Market size**
**Incredible****$24.2M**
$24.2M/yr · 16.8M searches
**Avg price**
**Great****$53.31**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$5.28–$298.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,686.35**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, door lock is a $24.2M/yr Amazon United States market (16.8M searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **door lock market data**
- **Units sold / yr**
- **400K–500K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$21.3M–$26.7M**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**37 **▼falling
**Sellers**
**140**
**Top-5 brand share**
**45%**
Top 20: 89%
**Top-5 click share**
**28%**
Top 20: 60%
**Open market**
**49%**
- Veise11% - BESTTEN11% - TEEHO9% - PHILIPS8% - Husfunov6% - Evanshow6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.
500K300KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/door-lock/trend)
## **Top door lock search terms**
- **door lock**3.0M/yr-7.8%1.7% conv. - **door knob**1.6M/yr+4.1%2.3% conv. - **door handle**1.1M/yr-13.5%0.9% conv. - **smart lock**1.1M/yr+9.2%0.8% conv. - **door locks for front door**900K/yr-5.7%1.6% conv. - **keyless entry door lock**1.0M/yr+0.6%1.1% conv. - **door knob with lock**673K/yr+0.7%3.8% conv. - **deadbolt lock**686K/yr-4.6%1.7% conv. - **door knobs**652K/yr-1.3%0.8% conv. - **smart door lock**703K/yr+0.1%0.7% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/door-lock/search-terms)
## **Top door lock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$727K6%$1.5M9%$2.2M12%$2.9M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BESTTEN Keyed Entry Door Knob with Lock Heavy Duty Interior and Exterior Door Lock Standard Ball Satin Nickel**BESTTEN**$9.37**4.4★11,408 rev](https://www.amazon.com/dp/B08MFJYCV8) [2**Husfunov 2 Pack Home Security Door Lock Childproof Door Reinforcement Lock with 3 Stop Withstand 800 lbs for Inward Swing Doors Night Kids Safety Metal Flip Lock Deadbolt Latch (Silver)**Husfunov**$10.71**4.7★1,653 rev](https://www.amazon.com/dp/B0D62JGD1R) [3**Evanshow Fingerprint Door Lock Biometric Door Knob with Keypad Keyless Entry Door Locks for Bedrooms Home Hotel Office Apartment Black**Evanshow**$28.99**4.1★1,831 rev](https://www.amazon.com/dp/B0F375TD2P) [4**TEEHO TE001 Keyless Entry Door Lock with Keypad - Smart Deadbolt Lock for Front Door with 2 Keys - Auto Lock - Easy Installation - Matte Black**TEEHO**$34.96**4.6★23,855 rev](https://www.amazon.com/dp/B09P56Z4JC) [5**Philips WiFi Keypad Door Lock with Handle Built-in WiFi APP Remote Control Voice & Fingerprint Unlock Smart Locks for Front Door with Auto Lock Digital Front Door Lock Set Keyless Entry Deadbolt**PHILIPS**$118.06**4.5★634 rev](https://www.amazon.com/dp/B0F61WG9F2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philips WiFi Keypad Door Lock with Handle Built-in WiFi APP Remote Control Voice & Fingerprint Unlock Smart Locks for Front Door with Auto Lock Digital Front Door Lock Set Keyless Entry Deadbolt**PHILIPS**$118.06**634 rev1y ago](https://www.amazon.com/dp/B0F61WG9F2) [**Philips Wi-Fi Door Lock WiFi Smart Lock Keyless Entry Deadbolt for Front Door Compatible with Alexa & Google Assistant Remote Control Built-in WiFi APP Fingerprint Passcode Unlock Auto Locking**PHILIPS**$86.83**938 rev1y ago](https://www.amazon.com/dp/B0F5QKCD3S) [**RAFECIEE Keyed Entry Door Knob with Lock and Key Exterior and Interior Door Lock for Bedroom Entry Door Handle for Front DoorSatin Nickel**RAFECIEE**$8.97**676 rev1y ago](https://www.amazon.com/dp/B0F9FRBM6J) [**Evanshow Fingerprint Door Lock Biometric Door Knob with Keypad Keyless Entry Door Locks for Bedrooms Home Hotel Office Apartment Black**Evanshow**$28.99**1,831 rev1y ago](https://www.amazon.com/dp/B0F375TD2P) [**Veise VE017 Fingerprint Smart Door Lock App Control 8-in-1 Keyless Entry Auto Lock Emergency Power Port Electronic Touchscreen Keypad Biometric Smart Locks for Front Door Matte Black**Veise**$49.15**1,005 rev1y ago](https://www.amazon.com/dp/B0DCJYTLFX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Veise VE017 Fingerprint Smart Door Lock App Control 8-in-1 Keyless Entry Auto Lock Emergency Power Port Electronic Touchscreen Keypad Biometric Smart Locks for Front Door Matte Black**Veise**$49.15**4.4★**▲ 132%**](https://www.amazon.com/dp/B0DCJYTLFX) [**BESTTEN Keyed Entry Door Knob Heavy Duty Entrance Door Lock Standard Ball All Metal Matte Black**BESTTEN**$11.36**4.4★**▲ 123%**](https://www.amazon.com/dp/B08ZBZFGL1) [**Philips WiFi Keypad Door Lock with Handle Built-in WiFi APP Remote Control Voice & Fingerprint Unlock Smart Locks for Front Door with Auto Lock Digital Front Door Lock Set Keyless Entry Deadbolt**PHILIPS**$118.06**4.5★**▲ 94%**](https://www.amazon.com/dp/B0F61WG9F2) [**RAFECIEE Keyed Entry Door Knob with Lock and Key Exterior and Interior Door Lock for Bedroom Entry Door Handle for Front DoorSatin Nickel**RAFECIEE**$8.97**4.4★**▲ 48%**](https://www.amazon.com/dp/B0F9FRBM6J) [**Home Security Door Lock Reinforcement - Child Proof High Security Door Locks with 3 Stop Withstand 800 lbs for Inward Swinging Front Door Night Kids Safety Metal Flip Deadbolt Latch Defend Home**WINONLY**$10.00**4.6★**▲ 45%**](https://www.amazon.com/dp/B07R2C5GC7)
**~~View all trending →~~**
## **What buyers say about door lock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**22%
*“Ez install”*
**Locking Mechanism**21%
*“Smart Lock”*
**Quality-Overall**11%
*“Awesome quality”*
**Value For Money**7%
*“they are affordable”*
**Ease Of Use**7%
*“Easy to open”*
**Security**5%
*“Excellent Security”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Efficiency**2%
*“Works smoothly so far”*
**Strength**2%
*“material feel sturdy”*
**Design-Overall**2%
*“Sleek design”*
### **What buyers complain about **
**Locking Mechanism**16%
*“Does not lock”*
**Durability**10%
*“Does not last”*
**Quality-Overall**10%
*“POOR QUALITY CONTROL”*
**Functionality-Overall**7%
*“Never worked”*
**Assembly/Installation**6%
*“NOT easy to install”*
**Battery Life**5%
*“Low battery life”*
**Connectivity-Overall**4%
*“loose connection”*
**Size-Overall**3%
*“Doesn't fit”*
**Instructions/User Manual/Troubleshooting**3%
*“No Instructions”*
**Value For Money**3%
*“Just expensive”*
### **Top return reasons **
**Size-Overall**30%
**Locking Mechanism**14%
**Functionality-Overall**11%
**Compatibility-Overall**9%
**Defective Material/Parts**6%
**Mechanism Issues**4%
**Value For Money**4%
**Advertised Vs Actual Product**3%
**Color**3%
**Connectivity-Overall**3%
## **Common questions**
- **Is door lock profitable to sell on Amazon United States?**
- The niche generates $24.2M/yr across 77 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the door lock niche?**
- 37 brands and 140 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in door lock?**
- Top complaints mined from reviews: Locking Mechanism, Durability, Quality-Overall. The return rate is 4.7%.
- **When does demand for door lock peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the door lock niche?**
- Listings span $5.28–$298.99; the average listing price is $53.31 (sweet spot $15–$100). The average incumbent carries 4,686 reviews — the moat a new listing must climb.
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