---
title: "Door Light — $54K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/door-light"
last_updated: "2026-08-09T00:25:04.432Z"
locale: en
meta:
description: "Niche score 33/100 · $54K/yr market · 100K searches/yr · $10.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $54K/yr market · 100K searches/yr · $10.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Door Light — $54K/yr Amazon US Niche (2026) - Flapen"
---
# **door light**
**Skip it**
Soft demand (-40.8% this quarter) — this niche doesn't clear our bar today.
Market size 13Growth 5Conversion 60Competition 17Returns 87Price range 27Avg price 37Brand share 26Review moat 58Quality gap 38
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,172.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.48**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.73–$18.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$54K**
$54K/yr · 100K searches
**Growth**
**Bad****-40.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, door light is a $54K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 33/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **door light market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$42K–$52K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#633**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**6%**
- DEEIRAO45% - AMETHEUS17% - RADIXIUM13% - Sqruchel7% - SENHAI7% - Generic5% - Open — no brand owns it (2 brands, 6%)
## **Demand**
Weekly Amazon search volume, last 45 weeks — -40.8% search growth over the last 90 days.
4K3KSpike '25Black Friday '25Spike '26Sep '25Nov '25Dec '25Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/door-light/trend)
## **Top door light search terms**
- **keyhole light**24K/yr-30.1%2.8% conv. - **keyhole light motion sensor**8K/yr-36.4%3.8% conv. - **key light for door**10K/yr-45.5%4.8% conv. - **door lock light**8K/yr-35.8%2.9% conv. - **door key light**7K/yr-51.8%3.9% conv. - **door knob light**4K/yr-14.5%9.3% conv. - **door key light motion sensor**4K/yr-28.8%5.1% conv. - **door light for key hole**7K/yr-66.1%4.7% conv. - **motion sensor door light**4K/yr-33.0%1.2% conv. - **key lights for door**4K/yr-35.0%1.9% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/door-light/search-terms)
## **Top door light products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$8K30%$16K45%$24K60%$32K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DEEIRAO Home Keyhole Light Wireless Motion Sensor LED Night Lights Silver**DEEIRAO**$9.95**4.5★5,292 rev](https://www.amazon.com/dp/B075PFMD45) [2**Keyhole Light Battery Powered Motion Sensor Lights Door Lock Light Magnetic & Dimmable 6 LED Bulbs PIR Wireless Motion Detector 6500K Soft White Portable Nightlight for Hallway Appliance Bathroom**AMETHEUS**$9.81**4.5★87 rev](https://www.amazon.com/dp/B0G8HBHC8H) [3**Sqruchel Key Light Door Light Small Motion Sensor Light with 4 LED Bulbs Battery Powered Night Lights for Hallway Stairway Kitchen Closet Bedroom (Gold)**Sqruchel**$8.61**4.6★243 rev](https://www.amazon.com/dp/B0DSS7XV3H) [4**SENHAI 2 Pack Keyhole Light Infrared IR Wireless Door Lock Lamp Auto Sensor Motion Detector 4 LED Bulbs**SENHAI**$14.56**4.5★3,571 rev](https://www.amazon.com/dp/B06XC75LD2) [5**RADIXIUM Silver Motion Sensor Keyhole Light - Automatic on/Off Infrared LED Suitable for Front Doors corridors Stairs in The Dark | 3-Way Installation Magnetic SuctionAdhesive and Screw**RADIXIUM**$9.92**4.4★441 rev](https://www.amazon.com/dp/B0FB8N7ZW9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Keyhole Light Battery Powered Motion Sensor Lights Door Lock Light Magnetic & Dimmable PIR Wireless Motion Detector 6500K Soft White Portable Nightlight for Hallway Appliance Bathroom (1 Gold)**AMETHEUS**$9.96**87 rev4mo ago](https://www.amazon.com/dp/B0G8JG152N) [**Keyhole Light Battery Powered Motion Sensor Lights Door Lock Light Magnetic & Dimmable 6 LED Bulbs PIR Wireless Motion Detector 6500K Soft White Portable Nightlight for Hallway Appliance Bathroom**AMETHEUS**$9.81**87 rev7mo ago](https://www.amazon.com/dp/B0G8HBHC8H) [**Smart Keyhole Light Motion Sensor LED Night Light for Door Locks Stairways & Hallways Easy Peel-and-Stick Installation**Generic**$7.91**35 rev8mo ago](https://www.amazon.com/dp/B0G2MPVCC4) [**RADIXIUM Silver Motion Sensor Keyhole Light - Automatic on/Off Infrared LED Suitable for Front Doors corridors Stairs in The Dark | 3-Way Installation Magnetic SuctionAdhesive and Screw**RADIXIUM**$9.92**441 rev1y ago](https://www.amazon.com/dp/B0FB8N7ZW9) [**RADIXIUM White Motion Sensor Keyhole Light - Automatic on/Off Infrared LED Suitable for Front Doors corridors Stairs in The Dark | 3-Way InstallationMagnetic SuctionAdhesive and Screw**RADIXIUM**$9.90**441 rev1y ago](https://www.amazon.com/dp/B0F8Q5DSJ9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Keyhole Light Battery Powered Motion Sensor Lights Door Lock Light Magnetic & Dimmable PIR Wireless Motion Detector 6500K Soft White Portable Nightlight for Hallway Appliance Bathroom (1 Gold)**AMETHEUS**$9.96**4.5★**▲ 423%**](https://www.amazon.com/dp/B0G8JG152N) [**Keyhole Light Battery Powered Motion Sensor Lights Door Lock Light Magnetic & Dimmable 6 LED Bulbs PIR Wireless Motion Detector 6500K Soft White Portable Nightlight for Hallway Appliance Bathroom**AMETHEUS**$9.81**4.5★**▲ 298%**](https://www.amazon.com/dp/B0G8HBHC8H) [**Smart Keyhole Light Motion Sensor LED Night Light for Door Locks Stairways & Hallways Easy Peel-and-Stick Installation**Generic**$7.91**4.5★**▲ 264%**](https://www.amazon.com/dp/B0G2MPVCC4) [**Leapair Hotel Door Sign Night Light with Motion Sensor Reusable Message Board Doorknob Lamp Wooden Finish LED Light for Bedroom Bathroom Rechargeable Hook Design 1-Pack**Leapair**$18.45**4.9★**▲ 194%**](https://www.amazon.com/dp/B0BW13Y4X1) [**Sqruchel Key Light Door Light Small Motion Sensor Light with 4 LED Bulbs Battery Powered Night Lights for Hallway Stairway Kitchen Closet Bedroom (Gold)**Sqruchel**$8.61**4.6★**— 9%**](https://www.amazon.com/dp/B0DSS7XV3H)
**~~View all trending →~~**
## **What buyers say about door light**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**32%
*“Great light”*
**Ease Of Use**7%
*“Easy to use”*
**Value For Money**6%
*“Great value”*
**Locking Mechanism**6%
*“No problems now putting key on lock”*
**Advertised Vs Actual Product**6%
*“Exactly as described”*
**Assembly/Installation**5%
*“Easy to put together”*
**Motion Detection**5%
*“The motion sensor has been responsive”*
**Efficiency**4%
*“does the job”*
**Quality-Overall**4%
*“Excellent product”*
**Battery Life**3%
*“Battery life excellent”*
### **What buyers complain about **
**Functionality-Overall**12%
*“Did not work”*
**Battery Life**8%
*“Battery died”*
**Quality-Overall**6%
*“Low quality, will break easily”*
**Adhesion/Stickiness**6%
*“Glue didn't stick”*
**Durability**6%
*“then suddenly just stopped”*
**Size-Overall**6%
*“It is also a little big”*
**Brightness/Shine/Glow**6%
*“It's not a light”*
**Touch/Button Controls**4%
*“Now Im not pressing all the wrong buttons”*
**Ease Of Use**3%
*“Hard to open”*
**Magnetic Strength/Adsorption**3%
*“the magnet is not strong at all”*
### **Top return reasons **
**Functionality-Overall**17%
**Brightness/Shine/Glow**13%
**Size-Overall**12%
**Defective Material/Parts**9%
**Advertised Vs Actual Product**7%
**Color**7%
**Quality-Overall**5%
**Bulb Flicker/Dimming/Color**4%
**Adhesion/Stickiness**4%
**Instructions/User Manual/Troubleshooting**3%
## **Common questions**
- **Is door light profitable to sell on Amazon United States?**
- The niche generates $54K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -40.8%. Flapen's verdict: Skip it (33/100).
- **How competitive is the door light niche?**
- 8 brands and 14 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in door light?**
- Top complaints mined from reviews: Functionality-Overall, Battery Life, Quality-Overall. The return rate is 1.4%.
- **What does it cost to enter the door light niche?**
- Listings span $5.73–$18.45; the average listing price is $10.48 (sweet spot $15–$100). The average incumbent carries 1,173 reviews — the moat a new listing must climb.
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