---
title: "Door Latch Guard — $43K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/door-latch-guard"
last_updated: "2026-08-09T00:25:59.965Z"
locale: en
meta:
description: "Niche score 37/100 · $43K/yr market · 98K searches/yr · $13.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $43K/yr market · 98K searches/yr · $13.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Door Latch Guard — $43K/yr Amazon US Niche (2026) - Flapen"
---
# **door latch guard**
**Skip it**
A small market ($43K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 24Conversion 42Competition 48Returns 23Price range 56Avg price 60Brand share 22Review moat 84Quality gap 63
**Review moat**
**Great****325.35**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$13.23**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.45–$27.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-2.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$43K**
$43K/yr · 98K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, door latch guard is a $43K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 37/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **door latch guard market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$53K–$66K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#529**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**6%**
- MOSECYOU50% - PRIME-LINE23% - Landhoow9% - IGVSP5% - Blulu4% - Nexyetnov2% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.
2K2KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/door-latch-guard/trend)
## **Top door latch guard search terms**
- **door latch guard**32K/yr+7.3%1.8% conv. - **door latch guard plate**15K/yr-12.2%3.1% conv. - **latch guard**10K/yr-0.3%3.0% conv. - **door lock protector**7K/yr+11.9%0.7% conv. - **anti credit card door lock**7K/yr-13.3%2.2% conv. - **latch guard plate**4K/yr+35.3%3.7% conv. - **door lock guard**4K/yr+3.4%1.4% conv. - **door lock guard plate**5K/yr-20.6%1.6% conv. - **latch guard plate cover**4K/yr-30.2%3.5% conv. - **door latch cover plate**3K/yr+10.3%0.8% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/door-latch-guard/search-terms)
## **Top door latch guard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$9K30%$13K40%$17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MOSECYOU Door Latch Guard Plate Outswing Door Security Protector Door Latch Shield Cover to Block Access to the Door Lock/Deadbolt Latch (7 in. - 1pack)**MOSECYOU**$6.84**4.2★693 rev](https://www.amazon.com/dp/B0C7K5LT4D) [2**MOSECYOU Door Latch Guard Plate 7 with 1 Offset Cover Protector Shield**MOSECYOU**$13.48**4.6★135 rev](https://www.amazon.com/dp/B0D9Q2RMQX) [3**Prime-Line U 9496 Latch Guard Plate Cover Protect Against Forced Entry Easy to Install on Out-Swinging Doors Stainless Steel (Single Pack) 3 in. x 7 in.**PRIME-LINE**$17.20**4.5★1,138 rev](https://www.amazon.com/dp/B001LQW35M) [4**MOSECYOU Door Latch Shield Plate Grayish White Outswing Door Security Protector Door Latch Guard Plate Cover to Block Access to The Door Lock/Deadbolt Latch (7 in. - 1pack)**MOSECYOU**$7.84**4.4★168 rev](https://www.amazon.com/dp/B0CSD62LDW) [5**Prime-Line U 95125 Latch Shield Guard in-Swing 6 inch Height with Fasteners Satin Nickel (Single Pack)**PRIME-LINE**$8.39**4.6★485 rev](https://www.amazon.com/dp/B0D6WWLCK6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nexyetnov Door Latch Guard Plate for Home Apartment Office Bedroom Outswing Door Security(7-Inch Black)**Nexyetnov**$11.62**12 rev5mo ago](https://www.amazon.com/dp/B0GLPH9S6C) [**1 Pack Door Latch Guard Plate 7 Inch Outswing Door Latch Guard for Outswing Doors Stainless Steel Security Protector to Block Access to Lock & Deadbolt Latchs**Thrymme**$5.45**9 rev7mo ago](https://www.amazon.com/dp/B0G4CT99KR) [**Door Latch Guard 2 PCS 3 x 7 Door Latch Cover & Door Latch Plate Carbon Steel Door Security Plate for Outswinging Doors Easy Installation**IGVSP**$17.99**3 rev7mo ago](https://www.amazon.com/dp/B0G5WYX9WC) [**2 Pack 7-Inch L-Shaped Door Latch Guard - Anti-Pry Deadbolt Security Reinforcement Stainless Steel for Outswing Wooden/Metal Doors**bahforam**$10.28**5 rev7mo ago](https://www.amazon.com/dp/B0G5ZPCRMY) [**2 Pcs Door Latch Guard Plate 7in Outswing Door Security Protector L Shaped Reinforcement Striker Plates to Block Access to Doors Lock Deadbolt**Tucnoeu**$7.75**4 rev10mo ago](https://www.amazon.com/dp/B0FQT9X7TM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nexyetnov Door Latch Guard Plate for Home Apartment Office Bedroom Outswing Door Security(7-Inch Black)**Nexyetnov**$11.62**3.4★**▲ 264%**](https://www.amazon.com/dp/B0GLPH9S6C) [**Door Latch Guard 2 PCS 3 x 7 Door Latch Cover & Door Latch Plate Carbon Steel Door Security Plate for Outswinging Doors Easy Installation**IGVSP**$17.99**4.4★**▲ 100%**](https://www.amazon.com/dp/B0G5WYX9WC) [**Landhoow 2 Pcs 3 x 11 Latch Guard Plate Cover Electroplated Carbon Steel Door Latch Cover Protector Door Security Strike Plate Against Forced Entry Easy to Install for Outswinging Doors**Landhoow**$27.29**3.8★**▲ 95%**](https://www.amazon.com/dp/B0FP58HCXT) [**2 Pack 7-Inch L-Shaped Door Latch Guard - Anti-Pry Deadbolt Security Reinforcement Stainless Steel for Outswing Wooden/Metal Doors**bahforam**$10.28**4.8★**▲ 69%**](https://www.amazon.com/dp/B0G5ZPCRMY) [**1 Pack Door Latch Guard Plate 7 Inch Outswing Door Latch Guard for Outswing Doors Stainless Steel Security Protector to Block Access to Lock & Deadbolt Latchs**Thrymme**$5.45**4.7★**▲ 46%**](https://www.amazon.com/dp/B0G4CT99KR)
**~~View all trending →~~**
## **What buyers say about door latch guard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**20%
*“I successfully installed it”*
**Quality-Overall**12%
*“Good hardware”*
**Locking Mechanism**11%
*“A great added security feature”*
**Value For Money**9%
*“this is a good solution for the price”*
**Design-Overall**8%
*“Well built”*
**Security**7%
*“Excellent physical security device for your lockset with doors that open out”*
**Advertised Vs Actual Product**5%
*“AS EXPECTED”*
**Efficiency**4%
*“It works”*
**Drop/Impact Protection**4%
*“It provides excellent protection for outswing doors”*
**Size-Overall**3%
*“it fits PERFECTLY”*
### **What buyers complain about **
**Size-Overall**31%
*“won't fit my door”*
**Color**9%
*“Color not accurate”*
**Quality-Overall**9%
*“Look elsewhere for a better product”*
**Instructions/User Manual/Troubleshooting**9%
*“A bit of instruction could go a long way”*
**Assembly/Installation**6%
*“Installation was a little challenging as some of the screws hit the hardware inside the door. something we didn't take into consideration when aligning the plate”*
**Strength**5%
*“could be more robust”*
**Mechanism Issues**3%
*“So I had difficulty figuring out how to put it on without making the door, not latch”*
### **Top return reasons **
**Size-Overall**64%
**Compatibility-Overall**10%
**Advertised Vs Actual Product**6%
**Functionality-Overall**4%
**Thickness**4%
**Locking Mechanism**3%
**Value For Money**2%
**Defective Material/Parts**1%
**Assembly/Installation**1%
**Mechanism Issues**1%
## **Common questions**
- **Is door latch guard profitable to sell on Amazon United States?**
- The niche generates $43K/yr across 20 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Skip it (37/100).
- **How competitive is the door latch guard niche?**
- 10 brands and 40 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in door latch guard?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 5.4% — above our launch gate.
- **When does demand for door latch guard peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the door latch guard niche?**
- Listings span $5.45–$27.37; the average listing price is $13.23 (sweet spot $15–$100). The average incumbent carries 325 reviews — the moat a new listing must climb.
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