---
title: "Door Kick Plate — $239K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/door-kick-plate"
last_updated: "2026-08-09T00:26:24.390Z"
locale: en
meta:
description: "Niche score 60/100 · $239K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $239K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Door Kick Plate — $239K/yr Amazon US Niche (2026) - Flapen"
---
# **door kick plate**
**Worth a look**
Shows a sweet-spot price point ($29.19 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 45Growth 50Conversion 29Competition 88Returns 29Price range 89Avg price 95Brand share 63Review moat 93Quality gap 63
**Avg price**
**Incredible****$29.19**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****143.98**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$9.63–$82.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+20.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$239K**
$239K/yr · 350K searches
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, door kick plate is a $239K/yr Amazon United States market (350K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **door kick plate market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$292K–$365K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **98%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**22 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**67%**
Top 20: 99%
**Top-5 click share**
**27%**
Top 20: 65%
**Open market**
**29%**
- PRIME-LINE19% - CANGETS16% - Profasion14% - GLOKUUCA10% - Sanbege8% - BAJIAOREN4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.2% search growth over the last 90 days.
8K6KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/door-kick-plate/trend)
## **Top door kick plate search terms**
- **door kick plate**95K/yr+10.1%1.8% conv. - **kick plate for bottom of door**45K/yr+18.9%2.0% conv. - **door kick plates**33K/yr+40.9%1.0% conv. - **kick plate**22K/yr+17.2%1.2% conv. - **door kick plate 36 inches**24K/yr+3.9%1.8% conv. - **door kick plate 30 inch**16K/yr+16.5%1.8% conv. - **kick plates for exterior doors**17K/yr+19.5%1.1% conv. - **front door kick plate**14K/yr+29.6%1.3% conv. - **kickplates for exterior doors**14K/yr+45.7%1.6% conv. - **screen door kick plate**8K/yr+67.9%0.1% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/door-kick-plate/search-terms)
## **Top door kick plate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7K6%$14K9%$22K12%$29K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Prime-Line J 4620 10 x 34 In. Aluminum Door Kick Satin Finish (Single Pack)**PRIME-LINE**$19.49**4.5★265 rev](https://www.amazon.com/dp/B00DRZM6ES) [2**Prime-Line MP4618 Kick Plate 8 In. x 34 In. Brite Brass on Aluminum Door Kick Plate (Single Pack)**PRIME-LINE**$26.28**4.5★396 rev](https://www.amazon.com/dp/B077959T5B) [3**Sanbege Stainless Steel Door Kick Plate 6 x 30 Door Push Plate Self Adhesive Kickplate for 32 Doors Interior or Exterior (Brushed Nickel)**Sanbege**$14.83**4.1★157 rev](https://www.amazon.com/dp/B0DN1F3VBT) [4**GLOKUUCA 1 Pcs Door Kick Plates - 6 x 30 Inches Kick Plates for Exterior Interior Doors Protection Decor 1.5mm (1/16 Inch) Thickness Rectangular Aluminum Door Push Plate (Black)**GLOKUUCA**$25.83**4.6★78 rev](https://www.amazon.com/dp/B0F6BZPNXS) [5**Cangets Door Kick Plate 6 x 28 Aluminum Kick Plate Fits 30 Doors Satin Silver**CANGETS**$21.74**4.6★106 rev](https://www.amazon.com/dp/B0FGJWF5CD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**1 PCS 8 x 34 Self Adhesive Brushed Door Kick Plate for Bottom of Door Stainless Steel Front Door Kick Plates Kickplates for 36 Door Interior and Exterior**Profasion**$19.32**45 rev4mo ago](https://www.amazon.com/dp/B0GGGLYHWD) [**Door Kick Plate Protector Set Self Adhesive PVC Door Protector Against Scratches & Dents Peel and Stick Door Guard for Exterior & Interior Doors 16 x 4.3 (4PCS) & 32.3 x 5.7 (2PCS) Black**LCGAOYA**$18.97**25 rev6mo ago](https://www.amazon.com/dp/B0GHM1DLW6) [**Door Kick Plate 36 Inches 2-Pack Aluminum Anti-Scratch Anti-Corrosive Metal for Dog Scratching Interior & Exterior Use Screws for Wood & Metal Doors(Black 6x34)**MIYAO**$36.74**19 rev8mo ago](https://www.amazon.com/dp/B0G1Y53NGQ) [**Door Push Plate 4 x 16 Aluminum Metal Kick Plate Matte Black 2 Pack**CANGETS**$13.26**157 rev1y ago](https://www.amazon.com/dp/B0FGQBWGF4) [**Cangets Door Plates 4 x 16 Aluminum Metal Kick Plate Satin Silver 2 Pcs**CANGETS**$12.21**157 rev1y ago](https://www.amazon.com/dp/B0FGQF88JD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**1 PCS 8 x 34 Self Adhesive Brushed Door Kick Plate for Bottom of Door Stainless Steel Front Door Kick Plates Kickplates for 36 Door Interior and Exterior**Profasion**$19.32**4.3★**▲ 221%**](https://www.amazon.com/dp/B0GGGLYHWD) [**Door Kick Plate Protector Set Self Adhesive PVC Door Protector Against Scratches & Dents Peel and Stick Door Guard for Exterior & Interior Doors 16 x 4.3 (4PCS) & 32.3 x 5.7 (2PCS) Black**LCGAOYA**$18.97**4.4★**▲ 211%**](https://www.amazon.com/dp/B0GHM1DLW6) [**GLOKUUCA 2 Pcs Door Kick Plates - 6 x 30 Inches Kick Plates for Exterior Interior Doors Protection Decor 1.5mm (1/16 Inch) Thickness Rectangular Aluminum Door Push Plate (Black)**GLOKUUCA**$32.53**4.5★**▲ 159%**](https://www.amazon.com/dp/B0F6C1NNNY) [**2 PCS 6 x 34 Self Adhesive Door Kick Plate for Bottom of Door Stainless Steel Front Door Kick Plates Kickplates for 36 Door Interior and Exterior**Profasion**$27.33**4.3★**▲ 89%**](https://www.amazon.com/dp/B0F43JJVJN) [**Door Kick Plate 36 Inches 2-Pack Aluminum Anti-Scratch Anti-Corrosive Metal for Dog Scratching Interior & Exterior Use Screws for Wood & Metal Doors(Black 6x34)**MIYAO**$36.74**3.8★**▲ 64%**](https://www.amazon.com/dp/B0G1Y53NGQ)
**~~View all trending →~~**
## **What buyers say about door kick plate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**13%
*“Very nice after installation”*
**Adhesion/Stickiness**12%
*“Very sticky”*
**Quality-Overall**11%
*“Amazing quality”*
**Advertised Vs Actual Product**8%
*“Works as advertised”*
**Value For Money**7%
*“Well worth the cost”*
**Size-Overall**6%
*“Perfect fit”*
**Ease Of Use**5%
*“Easy to use”*
**Durability**4%
*“Its a durable”*
**Ease Of Cleaning**3%
*“Easy to clean”*
**Strength**3%
*“It feels strong and durable”*
### **What buyers complain about **
**Adhesion/Stickiness**11%
*“The sticky pad is not very stick”*
**Size-Overall**9%
*“What I do not like is the size”*
**Quality-Overall**9%
*“Poor quality”*
**Value For Money**6%
*“Too expence”*
**Thickness**6%
*“The material itself is not thick”*
**Flatness**4%
*“Still, would have been better if somehow this could have arrived already totally flat as that was a concern”*
**Paint Quality**3%
*“did more damage to my door's paint than my dog would have ever done”*
**Advertised Vs Actual Product**3%
*“Misrepresentation”*
**Color**2%
*“which isnt a deep black”*
**Assembly/Installation**2%
*“Extremely poor screws”*
### **Top return reasons **
**Size-Overall**56%
**Color**9%
**Defective Material/Parts**4%
**Advertised Vs Actual Product**4%
**Adhesion/Stickiness**3%
**Compatibility-Overall**3%
**Material Quality**3%
**Strength**2%
**Quality-Overall**2%
**Functionality-Overall**2%
## **Common questions**
- **Is door kick plate profitable to sell on Amazon United States?**
- The niche generates $239K/yr across 60 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the door kick plate niche?**
- 22 brands and 44 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in door kick plate?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 4.7%.
- **When does demand for door kick plate peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the door kick plate niche?**
- Listings span $9.63–$82.33; the average listing price is $29.19 (sweet spot $15–$100). The average incumbent carries 144 reviews — the moat a new listing must climb.
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