---
title: "Donut Lamp — $96K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/donut-lamp"
last_updated: "2026-08-08T23:26:04.153Z"
locale: en
meta:
description: "Niche score 46/100 · $96K/yr market · 317K searches/yr · $39.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $96K/yr market · 317K searches/yr · $39.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Donut Lamp — $96K/yr Amazon US Niche (2026) - Flapen"
---
# **donut lamp**
**Skip it**
Weak search conversion (0.8%) — this niche doesn't clear our bar today.
Market size 24Growth 58Conversion 10Competition 20Returns 39Price range 94Avg price 95Brand share 33Review moat 81Quality gap 93
**Avg price**
**Incredible****$39.49**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.00–$88.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****383.69**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+33.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$96K**
$96K/yr · 317K searches
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, donut lamp is a $96K/yr Amazon United States market (317K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **donut lamp market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$79K–$99K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#2,010**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **69%**
- **Out of stock**
- **12.6%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**11%**
- MIXL46% - Bofea16% - Generic9% - Glivpny9% - Anykonio5% - Kotko4% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +33.1% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/donut-lamp/trend)
## **Top donut lamp search terms**
- **donut lamp**200K/yr+33.6%0.6% conv. - **donut light**45K/yr+45.1%0.4% conv. - **orange donut lamp**18K/yr+38.4%0.9% conv. - **donut lamps**6K/yr+94.7%0.2% conv. - **doughnut lamp**8K/yr+53.6%0.5% conv. - **orange donut wall lamp**6K/yr+32.0%0.6% conv. - **ikea donut lamp**7K/yr-5.0%0.5% conv. - **donut table lamp**5K/yr+19.9%0.6% conv. - **varmblixt**4K/yr+14.5%1.0% conv. - **donut wall lamp**5K/yr+0.6%0.1% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/donut-lamp/search-terms)
## **Top donut lamp products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$19K30%$29K40%$39K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MIXL Orange Donut Table Lamp Ambient Lighting Lamp Aesthetic Room Decor**MIXL**$88.20**4.1★141 rev](https://www.amazon.com/dp/B0CDTXVDQ2) [2**MIXL Donut Table Lamp Orange Acrylic Shade Ambient Lighting Decor**MIXL**$43.91**4.1★141 rev](https://www.amazon.com/dp/B0F4RL1DH1) [3**Bofea-Modern Orange Donut Lamp Plug-in Bedside Lamp Or Plug-in Wall Sconces Mid Century Modern Decor Wall Mount Lamps Creative Orange Light for Living Room Reading Room Hallway Ambient Lighting**Bofea**$88.74**4.0★85 rev](https://www.amazon.com/dp/B0CGM53SQM) [4**Glivpny Mushroom Lamp Table Lamp for Night Stands Mid Century Modern Desk Lamps for Bedroom Vintage Dimmable Bedside Small Cute Lamps Cool Aesthetic House Warming Gifts New Home Decor (Orange)**Glivpny**$37.58**4.6★671 rev](https://www.amazon.com/dp/B0CX144DHK) [5**Anykonio Orange Mushroom Lamp Mid Century Modern Table Lamp for Bedroom Minimalist Mushroom Decor Bedside Small Lamps 2700K(Bulb Included Plug Powered)**Anykonio**$34.44**4.5★330 rev](https://www.amazon.com/dp/B0CLV5M9TF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Donut Lamp Donut Table Lamp Orange Donut Lamp Soft Warm Light Dimmable Bedside Lamp for Bedroom Living Room Office Aesthetic Decor Gift for Kids Adults(Orange)**Generic**$19.62**1 rev2mo ago](https://www.amazon.com/dp/B0H23VRHDS) [**mugliau Creative Orange Donut Atmosphere Lamp Rechargeable Orange Donut Wall Lamp with Abs Shade 3-Colors Touch Donut Light for Bedroom and Desk Novel Art Deco Lamp (Orange Rechargeable Version)**mugliau**$35.69**0 rev2mo ago](https://www.amazon.com/dp/B0H1ZSTZL7) [**Wall Light for Bedroom Battery Operated Wall Light Spec Vintage Donut Lamp Mid Century Modern Art Table and Walls Ambient Touch Bedside Lighting Home for Cool Funky Aesthetic Room Decor**Generic**$15.34**3 rev3mo ago](https://www.amazon.com/dp/B0GXJRQVHW) [**TKOWTB Orange Donut Lamp Mid Century Modern Lamp Bedside Lamp Novel Art Deco Lamp Beautiful Table and Wall Decoration Lamp**TKOWTB**$29.47**3 rev8mo ago](https://www.amazon.com/dp/B0G1LVD74X) [**Table lamp Donut-Shaped Ambient Light LED Bedside lamp 16 Colors with Remote Control Suitable for Living Room Bedroom Desk Home dcor Creative Gift**Generic**$39.10**4 rev8mo ago](https://www.amazon.com/dp/B0FZFZGW62)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wall Light for Bedroom Battery Operated Wall Light Spec Vintage Donut Lamp Mid Century Modern Art Table and Walls Ambient Touch Bedside Lighting Home for Cool Funky Aesthetic Room Decor**Generic**$15.34**5.0★**▲ 194%**](https://www.amazon.com/dp/B0GXJRQVHW) [**Donut Lamp Donut Table Lamp Orange Donut Lamp Soft Warm Light Dimmable Bedside Lamp for Bedroom Living Room Office Aesthetic Decor Gift for Kids Adults(Orange)**Generic**$19.62**5.0★**▲ 194%**](https://www.amazon.com/dp/B0H23VRHDS) [**mugliau Creative Orange Donut Atmosphere Lamp Rechargeable Orange Donut Wall Lamp with Abs Shade 3-Colors Touch Donut Light for Bedroom and Desk Novel Art Deco Lamp (Orange Rechargeable Version)**mugliau**$35.69**0.0★**▲ 192%**](https://www.amazon.com/dp/B0H1ZSTZL7) [**TKOWTB Orange Donut Lamp Mid Century Modern Lamp Bedside Lamp Novel Art Deco Lamp Beautiful Table and Wall Decoration Lamp**TKOWTB**$29.47**1.0★**▲ 150%**](https://www.amazon.com/dp/B0G1LVD74X) [**Table lamp Donut-Shaped Ambient Light LED Bedside lamp 16 Colors with Remote Control Suitable for Living Room Bedroom Desk Home dcor Creative Gift**Generic**$39.10**3.3★**▲ 117%**](https://www.amazon.com/dp/B0FZFZGW62)
**~~View all trending →~~**
## **What buyers say about donut lamp**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**37%
*“The brightness is adjustable”*
**Quality-Overall**10%
*“Very well constructed”*
**Design-Overall**7%
*“it looks very elegant”*
**Value For Money**6%
*“Very reasonably priced”*
**Color**5%
*“Cute color”*
**Advertised Vs Actual Product**5%
*“this was exactly what I was looking for”*
**Assembly/Installation**4%
*“Easy to assemble”*
**Material Quality**3%
*“it is quality materials & sturdy”*
**Size-Overall**3%
*“perfect size”*
**Ease Of Use**2%
*“easy to use”*
### **What buyers complain about **
**Durability**18%
*“Failed 3 months later”*
**Size-Overall**13%
*“Its small”*
**Bulb Flicker/Dimming/Color**10%
*“The lamp is constantly flickering”*
**Quality-Overall**8%
*“Low quality item”*
**Material Quality**7%
*“Super plastic and cheap”*
**Brightness/Shine/Glow**6%
*“its gives off almost no real light”*
**Functionality-Overall**5%
*“Doesn't work”*
**Value For Money**3%
*“was expecting something cheaper”*
**Color**2%
*“Cannot appreciate color contrast”*
**Assembly/Installation**1%
*“Setting it up is too tedious”*
### **Top return reasons **
**Color**17%
**Size-Overall**16%
**Material Quality**13%
**Brightness/Shine/Glow**10%
**Advertised Vs Actual Product**9%
**Bulb Flicker/Dimming/Color**8%
**Quality-Overall**7%
**Defective Material/Parts**4%
**Value For Money**4%
**Functionality-Overall**4%
## **Common questions**
- **Is donut lamp profitable to sell on Amazon United States?**
- The niche generates $96K/yr across 13 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +33.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the donut lamp niche?**
- 10 brands and 36 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in donut lamp?**
- Top complaints mined from reviews: Durability, Size-Overall, Bulb Flicker/Dimming/Color. The return rate is 3.9%.
- **When does demand for donut lamp peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the donut lamp niche?**
- Listings span $14.00–$88.74; the average listing price is $39.49 (sweet spot $15–$100). The average incumbent carries 384 reviews — the moat a new listing must climb.
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