---
title: "Direct Burial Electrical Wire — $326K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/direct-burial-electrical-wire"
last_updated: "2026-08-07T00:37:57.910Z"
locale: en
meta:
description: "Niche score 52/100 · $326K/yr market · 106K searches/yr · $85.65 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $326K/yr market · 106K searches/yr · $85.65 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Direct Burial Electrical Wire — $326K/yr Amazon US Niche (2026) - Flapen"
---
# **direct burial electrical wire**
**Worth a look**
Shows a sweet-spot price point ($85.65 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 52Growth 70Conversion 45Competition 59Returns 74Price range 25Avg price 80Brand share 21Review moat 72Quality gap 18
**Avg price**
**Great****$85.65**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****630.91**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+52.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$326K**
$326K/yr · 106K searches
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$31.27–$302.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, direct burial electrical wire is a $326K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **direct burial electrical wire market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$257K–$343K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#299**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 88%
**Open market**
**5%**
- FIRMERST29% - Southwire28% - energeaster19% - VN Infinite quality11% - Stock Wire4% - YDDECW3% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +52.7% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/direct-burial-electrical-wire/trend)
## **Top direct burial electrical wire search terms**
- **direct burial wire**21K/yr+37.3%1.0% conv. - **underground wire**17K/yr+35.9%1.4% conv. - **12/2 direct burial wire**10K/yr+126.2%4.8% conv. - **underground electrical wire**7K/yr+29.2%1.1% conv. - **12/2 uf wire**8K/yr+59.6%5.7% conv. - **12/2 underground wire**5K/yr+71.1%4.1% conv. - **direct bury electrical wire**5K/yr+36.6%2.0% conv. - **12/2 outdoor wire**4K/yr+114.8%2.9% conv. - **uf-b 12/2 outdoor electrical wire**4K/yr+95.9%4.2% conv. - **uf cable**4K/yr+31.7%2.2% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/direct-burial-electrical-wire/search-terms)
## **Top direct burial electrical wire products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$13K8%$26K12%$39K16%$52K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FIRMERST 12/2 UF Wire Outdoor Direct Burial Underground Feeder Cable 100ft**FIRMERST**$93.64**4.8★261 rev](https://www.amazon.com/dp/B0DYDXSKTY) [2**Southwire 12/2 UF B Wire with Ground 100 ft Gray Solid Copper Direct Burial Cable for Outdoor & Underground Use 600V**Southwire**$92.75**4.8★3,924 rev](https://www.amazon.com/dp/B000BPCWTG) [3**12/2 UF-B Wire 100 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$95.04**4.6★67 rev](https://www.amazon.com/dp/B0FSZHLYK3) [4**Southwire UF-B Underground Feeder Cable 12/2 AWG 250 ft**Southwire**$172.16**4.8★3,924 rev](https://www.amazon.com/dp/B00CNH867M) [5**VN Infinite quality 12/2 UF-B Wire Gray Solid Underground Feeder Cable (50 Ft)**VN Infinite quality**$55.30**4.8★39 rev](https://www.amazon.com/dp/B0F3LL61MF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**12/2 UF-B Wire 100 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$95.04**67 rev10mo ago](https://www.amazon.com/dp/B0FSZHLYK3) [**14/2 UF-B Wire 50FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$37.79**51 rev10mo ago](https://www.amazon.com/dp/B0FSZHVDRJ) [**12/2 UF-B Wire 250 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$183.02**67 rev10mo ago](https://www.amazon.com/dp/B0FSZMTNC2) [**14/2 UF-B Wire 250FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$148.22**51 rev10mo ago](https://www.amazon.com/dp/B0FSZKX9LZ) [**12/2 UF-B Wire 50 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$48.66**67 rev10mo ago](https://www.amazon.com/dp/B0FSZJMHRW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12/2 UF-B Wire 100 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$95.04**4.6★**▲ 193%**](https://www.amazon.com/dp/B0FSZHLYK3) [**12/2 UF-B Wire 50 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$48.66**4.6★**▲ 192%**](https://www.amazon.com/dp/B0FSZJMHRW) [**12/2 UF-B Wire 250 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$183.02**4.6★**▲ 186%**](https://www.amazon.com/dp/B0FSZMTNC2) [**14/2 UF-B Wire 250FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$148.22**4.9★**▲ 182%**](https://www.amazon.com/dp/B0FSZKX9LZ) [**14/2 UF-B Wire 50FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$37.79**4.9★**▲ 173%**](https://www.amazon.com/dp/B0FSZHVDRJ)
**~~View all trending →~~**
## **What buyers say about direct burial electrical wire**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**27%
*“Excellent value”*
**Quality-Overall**27%
*“Good quality”*
**Advertised Vs Actual Product**22%
*“As advertised”*
**Efficiency**8%
*“Works great”*
**Ease Of Use**4%
*“Easy to work with, very flexible”*
**Strength**3%
*“Robust”*
**Durability**2%
*“Durable and worth the money”*
**Size-Overall**1%
*“The wire was the correct size”*
**Connectivity-Overall**1%
*“Easy to hookup”*
**Compatibility-Overall**1%
*“paired well with the Sunvie connectors”*
### **What buyers complain about **
**Value For Money**17%
*“Cost $200+ for one month”*
**Advertised Vs Actual Product**14%
*“not exactly as they said”*
**Ease Of Use**9%
*“It doesnt come much easier than this”*
**Weight Heavy**9%
*“It's grey and heavy”*
**Functionality-Overall**9%
*“Wouldn't work for what w we needed”*
**Quality-Overall**9%
*“Not the quality”*
**Durability**5%
*“durability I expected from something designed for outdoor use”*
**Strength**5%
*“The cover on the former turned brittle”*
### **Top return reasons **
**Size-Overall**29%
**Value For Money**24%
**Advertised Vs Actual Product**11%
**Functionality-Overall**7%
**Thin**5%
**Compatibility-Overall**4%
**Maintenance And Repair**4%
**Product Condition**3%
**Defective Material/Parts**2%
**Quality-Overall**2%
## **Common questions**
- **Is direct burial electrical wire profitable to sell on Amazon United States?**
- The niche generates $326K/yr across 33 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is +52.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the direct burial electrical wire niche?**
- 10 brands and 45 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in direct burial electrical wire?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Ease Of Use. The return rate is 2.0%.
- **When does demand for direct burial electrical wire peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the direct burial electrical wire niche?**
- Listings span $31.27–$302.18; the average listing price is $85.65 (sweet spot $15–$100). The average incumbent carries 631 reviews — the moat a new listing must climb.
## **Related niches in Tools & Home Improvement**
- 73 [**solar outdoor lights**](https://flapen.com/research/us/tools-home-improvement/solar-outdoor-lights)$30.2M/yr+39.8%**Launch it**- 73 [**shower lamp**](https://flapen.com/research/us/tools-home-improvement/shower-lamp)$2.8M/yr+30.2%**Launch it**- 73 [**solar flowers**](https://flapen.com/research/us/tools-home-improvement/solar-flowers)$607K/yr+52.0%**Worth a look**- 73 [**american flag lights**](https://flapen.com/research/us/tools-home-improvement/american-flag-lights)$465K/yr+736.5%**Worth a look**- 73 [**solar fairy lights**](https://flapen.com/research/us/tools-home-improvement/solar-fairy-lights)$3.5M/yr+64.6%**Launch it**- 73 [**solar watering can with cascading lights**](https://flapen.com/research/us/tools-home-improvement/solar-watering-can-with-cascading-lights)$304K/yr+124.3%**Worth a look**[**All Tools & Home Improvement niches **](https://flapen.com/research/us/tools-home-improvement)