---
title: "Dimmer Plug — $296K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/dimmer-plug"
last_updated: "2026-08-08T23:36:31.881Z"
locale: en
meta:
description: "Niche score 43/100 · $296K/yr market · 268K searches/yr · $18.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $296K/yr market · 268K searches/yr · $18.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dimmer Plug — $296K/yr Amazon US Niche (2026) - Flapen"
---
# **dimmer plug**
**Skip it**
Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 21Conversion 66Competition 35Returns 21Price range 81Avg price 84Brand share 17Review moat 32Quality gap 70
**Avg price**
**Great****$18.62**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.80–$29.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$296K**
$296K/yr · 268K searches
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,251.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.9%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****6.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, dimmer plug is a $296K/yr Amazon United States market (268K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dimmer plug market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$372K–$466K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**3%**
- TOPGREENER35% - Leviton30% - DEWENWILS16% - TREATLIFE7% - Leymays6% - Kasa Smart4% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.
12K8KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/dimmer-plug/trend)
## **Top dimmer plug search terms**
- **dimmer plug**58K/yr-6.2%4.9% conv. - **lamp dimmer**43K/yr-1.7%4.4% conv. - **dimmer switch for lamp**32K/yr-26.9%5.2% conv. - **plug in dimmer**19K/yr-1.8%5.5% conv. - **lamp dimmer switch**20K/yr-21.8%3.4% conv. - **light dimmer plug**12K/yr-2.2%5.3% conv. - **plug in dimmer switch**13K/yr+3.9%4.3% conv. - **plug in dimmer switch for lamps**10K/yr-23.3%5.0% conv. - **dimmer for lamp**8K/yr-6.6%5.3% conv. - **plug-in dimmers**6K/yr+39.8%2.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/dimmer-plug/search-terms)
## **Top dimmer plug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$30K20%$59K30%$89K40%$118K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TOPGREENER Table-Top Plug in Dimmer for Table or Floor Lamps Slide Control Works with 360 Watt Incandescent/Halogen and 150 Watt Dimmable CFL/LED Off at Lowest dim 6ft Cord TGTTDL300-W White**TOPGREENER**$12.02**4.4★6,992 rev](https://www.amazon.com/dp/B07DL2HV9F) [2**Leviton Table Top Plug in Lamp Dimmer for Dimmable LED Halogen and Incandescent Bulbs TBL03-10E Black**Leviton**$14.22**4.5★7,458 rev](https://www.amazon.com/dp/B00A80756O) [3**Leviton Table Top Plug in Lamp Dimmer for Dimmable LED Halogen and Incandescent Bulbs TBL03-10W White**Leviton**$12.43**4.5★7,458 rev](https://www.amazon.com/dp/B00A807596) [4**TOPGREENER Table-Top Plug in Dimmer for Table or Floor Lamps Slide Control Works with 360 Watt Incandescent/Halogen and 150 Watt Dimmable CFL/LED Off at Lowest dim 6ft Cord TGTTDL300-BK Black**TOPGREENER**$13.99**4.4★6,992 rev](https://www.amazon.com/dp/B07DL7V3CM) [5**Leymays Lamp Dimmer Switch Extension Cord Plug in Dimmer - Rotary Control for 150 Watt Dimmable Lights - Christmas Village Houses Lights Cord Salt Light - 6 ft Cord**Leymays**$11.80**4.2★232 rev](https://www.amazon.com/dp/B0C1NDM1MH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TOPGREENER Table Top Plug in Lamp Dimmer for Dimmable LED Halogen and Incandescent Bulbs 6.1 FT Cord White**TOPGREENER**$13.72**47 rev6mo ago](https://www.amazon.com/dp/B092YSRBXM) [**Leviton Decora Smart Dimmer Plug Wi-Fi 2nd Gen Works with Matter My Leviton Alexa Google Assistant Apple Home/Siri & Wire-Free Anywhere Companions for Switched Outlet D23LP-1RW White**Leviton**$23.99**123 rev1y ago](https://www.amazon.com/dp/B0DR39NQNX) [**TREATLIFE 2 in 1 Dimmer Plug with Remote No Smart Features Wireless Remote Control Outlet Up to 100FT Range Plug-in Dimmer Switch for Dimmable Bulbs String Lights Max Power 300W**TREATLIFE**$29.52**308 rev2y ago](https://www.amazon.com/dp/B0D17QKMLK) [**TREATLIFE Dimmer Plug with 100FT Wireless Remote Control IP44 Weather Resistance Outdoor Dimmer for String Lights Lamps Patio Lights Max Power 400W**TREATLIFE**$24.00**811 rev2y ago](https://www.amazon.com/dp/B0CHMQW45X) [**GMY Plug in Dimmer Switch for Lamp with Timer Remote Control Indoor Dimmer for String Lights Outlet Used for Dimmbale Patio Lights 100ft RF Range FCC Certified Input AC100-240V**GMY**$24.49**244 rev3y ago](https://www.amazon.com/dp/B0C3LCQM6L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TOPGREENER Table Top Plug in Lamp Dimmer for Dimmable LED Halogen and Incandescent Bulbs 6.1 FT Cord White**TOPGREENER**$13.72**4.4★**▲ 284%**](https://www.amazon.com/dp/B092YSRBXM) [**DEWENWILS Outdoor Dimmer for String Lights Remote Dimmer Switch Weatherproof Dimmer Plug 100FT Range Compatible with Dimmable LED/Tungsten Bulbs**DEWENWILS**$18.93**4.4★**▲ 122%**](https://www.amazon.com/dp/B0B3QSF8F4) [**Leymays Lamp Dimmer Switch Extension Cord Plug in Dimmer - Rotary Control for 150 Watt Dimmable Lights - Christmas Village Houses Lights Cord Salt Light - 6 ft Cord**Leymays**$11.80**4.2★**▲ 98%**](https://www.amazon.com/dp/B0C1NDM1MH) [**Leviton Decora Smart Dimmer Plug Wi-Fi 2nd Gen Works with Matter My Leviton Alexa Google Assistant Apple Home/Siri & Wire-Free Anywhere Companions for Switched Outlet D23LP-1RW White**Leviton**$23.99**4.4★**▲ 58%**](https://www.amazon.com/dp/B0DR39NQNX) [**Indoor Dimmer for String Lights Remote Control Light Dimmer Plug in Light Timer for Led Lights 2 and 3 Prong Adapter 100FT Range for Dimmable LED/Tungsten Bulb/Patio Lights/Table Lamp**Comyan**$25.14**4.3★**▲ 41%**](https://www.amazon.com/dp/B0BV6MYMX4)
**~~View all trending →~~**
## **What buyers say about dimmer plug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**15%
*“Worked as Advertised”*
**Brightness/Shine/Glow**14%
*“Excellent quality and expanded range of brightness”*
**Quality-Overall**13%
*“Excellent product”*
**Ease Of Use**11%
*“easy to adjust”*
**Assembly/Installation**7%
*“Easy set up”*
**Efficiency**6%
*“In daily use it does its job reliably”*
**Value For Money**5%
*“and relatively affordable”*
**Socket/Port/Plug**4%
*“Great smart plug”*
**Functionality-Overall**3%
*“The functionality is excellent”*
**Compatibility-Overall**2%
*“Works great and integrates with Apple Home”*
### **What buyers complain about **
**Durability**20%
*“Broke on first use”*
**Functionality-Overall**14%
*“Dont work as wanted”*
**Quality-Overall**12%
*“GARBAGE PRODUCT”*
**Brightness/Shine/Glow**11%
*“do t like bright lights”*
**Bulb Flicker/Dimming/Color**7%
*“Makes bulb flicker”*
**Compatibility-Overall**3%
*“Not compatible”*
**Value For Money**3%
*“The item cost me $16.32”*
**Size-Overall**3%
*“The slider base is small”*
**Connectivity-Overall**2%
*“Can be a challenge to pair”*
**Ease Of Use**2%
*“Didn't work easy”*
### **Top return reasons **
**Functionality-Overall**19%
**Bulb Flicker/Dimming/Color**16%
**Compatibility-Overall**14%
**Brightness/Shine/Glow**12%
**Connectivity-Overall**8%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**5%
**Size-Overall**5%
**Socket/Port/Plug**3%
**Value For Money**2%
## **Common questions**
- **Is dimmer plug profitable to sell on Amazon United States?**
- The niche generates $296K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the dimmer plug niche?**
- 8 brands and 39 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in dimmer plug?**
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 6.2% — above our launch gate.
- **When does demand for dimmer plug peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the dimmer plug niche?**
- Listings span $11.80–$29.52; the average listing price is $18.62 (sweet spot $15–$100). The average incumbent carries 3,252 reviews — the moat a new listing must climb.
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