---
title: "Dimmable Smart Plug — $48K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/dimmable-smart-plug"
last_updated: "2026-08-08T23:36:33.456Z"
locale: en
meta:
description: "Niche score 43/100 · $48K/yr market · 56K searches/yr · $24.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $48K/yr market · 56K searches/yr · $24.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dimmable Smart Plug — $48K/yr Amazon US Niche (2026) - Flapen"
---
# **dimmable smart plug**
**Skip it**
A small market ($48K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 23Conversion 43Competition 52Returns 36Price range 80Avg price 95Brand share 58Review moat 22Quality gap 65
**Avg price**
**Incredible****$24.97**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.40–$53.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-4.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,717.57**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$48K**
$48K/yr · 56K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, dimmable smart plug is a $48K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dimmable smart plug market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$62K–$75K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**60**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 90%
**Open market**
**23%**
- Leviton19% - Kasa Smart16% - Tapo14% - new one13% - MoesGo8% - Eva's Light7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/dimmable-smart-plug/trend)
## **Top dimmable smart plug search terms**
- **smart dimmer plug**20K/yr-4.3%4.3% conv. - **dimmable smart plug**20K/yr-5.9%3.3% conv. - **smart plug with dimmer**5K/yr+12.9%2.7% conv. - **smart plug dimmer**7K/yr-6.3%2.9% conv. - **dimmer smart plug**5K/yr-13.5%4.5% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/dimmable-smart-plug/search-terms)
## **Top dimmable smart plug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$5K15%$7K20%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Leviton Decora Smart Dimmer Plug Wi-Fi 2nd Gen Works with Matter My Leviton Alexa Google Assistant Apple Home/Siri & Wire-Free Anywhere Companions for Switched Outlet D23LP-1RW White**Leviton**$23.99**4.4★123 rev](https://www.amazon.com/dp/B0DR39NQNX) [2**Kasa Outdoor Smart Dimmer Plug IP64 Plug- in Dimmer for Outdoor String Lights Compatible with Alexa Google Assistant & SmartThings Long Wi-Fi Range 2.4Ghz No Hub Required ETL Certified(KP405)**Kasa Smart**$17.19**4.3★5,806 rev](https://www.amazon.com/dp/B09DT173R1) [3**TP-Link Tapo Smart Dimmer Plug KIT Matter Compatible Wireless Dimmer Button Dual Outlets Max Power 300W Works w/Apple Home Alexa & Google Home ETL Certified 2.4G Wi-Fi White (Tapo P135 KIT)**Tapo**$20.39**4.0★280 rev](https://www.amazon.com/dp/B0CNB9FBP1) [4**New One 2 Pack 2.4G WiFi Dimmable Smart Plug Smart Outlet Dimmer Plug Alexa Google Assistant No Hub Required**new one**$39.85**4.2★78 rev](https://www.amazon.com/dp/B0BPM99P35) [5**MoesGo Smart WiFi Power Dimmer Plug 2.4 GHz WiFi Brightness Adjust Timer Socket for Dimmable CFL LED and INC Tuya Smart Life App Remote Control Compatible with Alexa and Google Home White**MoesGo**$20.73**3.9★279 rev](https://www.amazon.com/dp/B0B3SSCZFY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pack Smart WiFi Power Dimmer Plug 2.4GHz WiFi Brightness Adjust Timer Socket with Japanese-Grade Flame-Retardant Material Tuya Smart Life App Control Alexa & Google Home Compatible White**Generic**$6.40**0 rev6mo ago](https://www.amazon.com/dp/B0GGMCT8N9) [**Tapo Outdoor Smart Dimmer Plug for Outdoor Lights Matter Energy Monitoring App Control IP65 Weather Resistant Works with Siri Alexa Google ETL Certified 150WLED/CFL 2.4GHZ WiFi Only P430M**Tapo**$21.05**1,097 rev1y ago](https://www.amazon.com/dp/B0F5M2S8VJ) [**Leviton Decora Smart Dimmer Plug Wi-Fi 2nd Gen Works with Matter My Leviton Alexa Google Assistant Apple Home/Siri & Wire-Free Anywhere Companions for Switched Outlet D23LP-1RW White**Leviton**$23.99**123 rev1y ago](https://www.amazon.com/dp/B0DR39NQNX) [**TP-Link Tapo Smart Dimmer Plug KIT Matter Compatible Wireless Dimmer Button Dual Outlets Max Power 300W Works w/Apple Home Alexa & Google Home ETL Certified 2.4G Wi-Fi White (Tapo P135 KIT)**Tapo**$20.39**280 rev1y ago](https://www.amazon.com/dp/B0CNB9FBP1) [**Amazon Basics Smart Plug with Timer Function Voice Control WiFi 2.4 GHz APP Control Schedule Works with Alexa Only No Hub Required White**Amazon Basics**$10.21**7,993 rev1y ago](https://www.amazon.com/dp/B0CL9C4PYT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Smart Plug with Timer Function Voice Control WiFi 2.4 GHz APP Control Schedule Works with Alexa Only No Hub Required White**Amazon Basics**$10.21**4.5★**▲ 308%**](https://www.amazon.com/dp/B0CL9C4PYT) [**2 Pack Smart WiFi Power Dimmer Plug 2.4GHz WiFi Brightness Adjust Timer Socket with Japanese-Grade Flame-Retardant Material Tuya Smart Life App Control Alexa & Google Home Compatible White**Generic**$6.40**0.0★**▲ 233%**](https://www.amazon.com/dp/B0GGMCT8N9) [**Leviton Decora Smart Plug Wi-Fi 2nd Gen Works with Matter My Leviton Alexa Google Assistant Apple Home/Siri & Wire-Free Anywhere Companions for Switched Outlet D215P-1RW White**Leviton**$23.55**4.7★**▲ 171%**](https://www.amazon.com/dp/B097KTFHMF) [**MoesGo Smart WiFi Power Dimmer Plug Brightness Adjust Timer Socket Tuya Smart Life App Remote Control Compatible with Alexa and Google Home 2 Pack White**MoesGo**$37.33**3.9★**▲ 156%**](https://www.amazon.com/dp/B0BXGLHRS1) [**Govee Smart Plug WiFi Plugs Work with Alexa & Google Assistant Smart Outlet with Timer & Group Controller WiFi Outlet for Home No Hub Required ETL & FCC Certified 2.4G WiFi Only 2 Pack**Govee**$18.85**4.5★**▲ 77%**](https://www.amazon.com/dp/B0CHJPC2KD)
**~~View all trending →~~**
## **What buyers say about dimmable smart plug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**23%
*“Easiest Installation”*
**Socket/Port/Plug**10%
*“Great plug”*
**Ease Of Use**9%
*“Makes life so much easier”*
**Connectivity-Overall**9%
*“Easy to connect”*
**Quality-Overall**8%
*“The build quality on them is excellent”*
**Value For Money**6%
*“they are affordable”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Compatibility-Overall**4%
*“Compatible”*
**Efficiency**3%
*“Works great with the home app”*
**Alarm/Timer Accuracy**2%
*“Nice timers”*
### **What buyers complain about **
**Connectivity-Overall**25%
*“Impossible to connect”*
**Functionality-Overall**11%
*“Did not work”*
**Durability**10%
*“didnt last”*
**Assembly/Installation**7%
*“I could not install”*
**Socket/Port/Plug**5%
*“Plug is unreliable”*
**Quality-Overall**4%
*“I was very disappointed at the poor quality control”*
**Compatibility-Overall**4%
*“Compatibility issues”*
**Value For Money**3%
*“Too expensive”*
**Instructions/User Manual/Troubleshooting**3%
*“Instructions are poor”*
**Ease Of Use**2%
*“it becomes extremely difficult to work with these”*
### **Top return reasons **
**Connectivity-Overall**35%
**Compatibility-Overall**16%
**Functionality-Overall**13%
**Socket/Port/Plug**7%
**Size-Overall**5%
**Advertised Vs Actual Product**4%
**Value For Money**4%
**Defective Material/Parts**3%
**Assembly/Installation**2%
**Bulb Flicker/Dimming/Color**2%
## **Common questions**
- **Is dimmable smart plug profitable to sell on Amazon United States?**
- The niche generates $48K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the dimmable smart plug niche?**
- 14 brands and 60 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in dimmable smart plug?**
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 4.1%.
- **When does demand for dimmable smart plug peak?**
- Demand peaks in Sep–Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the dimmable smart plug niche?**
- Listings span $6.40–$53.52; the average listing price is $24.97 (sweet spot $15–$100). The average incumbent carries 9,718 reviews — the moat a new listing must climb.
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