---
title: "Dim Night Light — $136K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/dim-night-light"
last_updated: "2026-08-08T23:25:35.693Z"
locale: en
meta:
description: "Niche score 44/100 · $136K/yr market · 189K searches/yr · $12.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $136K/yr market · 189K searches/yr · $12.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dim Night Light — $136K/yr Amazon US Niche (2026) - Flapen"
---
# **dim night light**
**Skip it**
Strong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Market size 30Growth 28Conversion 66Competition 50Returns 77Price range 48Avg price 52Brand share 48Review moat 24Quality gap 23
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.27**
avg listing price — sweet spot $15–$100
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$6.27–$23.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$136K**
$136K/yr · 189K searches
**Growth**
**Okay****+2.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,751.93**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, dim night light is a $136K/yr Amazon United States market (189K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dim night light market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$123K–$153K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#93**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 92%
**Open market**
**17%**
- GE20% - YUNLEX19% - TORANKOS19% - L LOHAS LED12% - MAZ-TEK7% - Sujeet7% - Open — no brand owns it (8 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.8% search growth over the last 90 days.
4K3KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/dim-night-light/trend)
## **Top dim night light search terms**
- **dim night light**40K/yr+7.1%4.8% conv. - **warm night light**32K/yr+6.7%3.6% conv. - **soft night light**26K/yr+2.7%2.8% conv. - **very dim night light**18K/yr-2.9%4.8% conv. - **low light night light**15K/yr+12.0%3.9% conv. - **dim night lights plug into wall**9K/yr+44.0%7.0% conv. - **dim night lights for kids**15K/yr-40.5%4.5% conv. - **warm light night light**7K/yr+30.6%4.2% conv. - **night light warm**7K/yr+19.6%5.6% conv. - **night light dim**5K/yr+8.1%5.6% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/dim-night-light/search-terms)
## **Top dim night light products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$7K10%$14K15%$20K20%$27K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TORANKOS 2 Pack Very Dim Sleep Night Lights Plug into wall Kids Sleep Light Adult Sleep Light Bedroom Night Light Light Sensor LED Dimmable Warm Soft Light Plug in Night Light**TORANKOS**$14.75**4.6★350 rev](https://www.amazon.com/dp/B0D9RJYPNT) [2**YUNLEX 2 Pack Amber Night Light Dusk to Dawn Sensor Warm Glare-Free Reflected Glow 3-Level Dimmer Auto On/Off Plug-in LED Nightlight for Bedroom Kids Bathroom Sleep Baby Nursery Toddler**YUNLEX**$12.84**4.7★3,288 rev](https://www.amazon.com/dp/B0B1C8Q5Z2) [3**GE SleepLite Plug in Night Light with Dusk to Dawn Sensor 2 Pack**GE**$8.52**4.6★704 rev](https://www.amazon.com/dp/B0C29B22V3) [4**L LOHAS LED Night Lights Plug into Wall 2-Pack 0.3W Plug in Night Light**L LOHAS LED**$7.16**4.7★8,546 rev](https://www.amazon.com/dp/B0BLCD42J7) [5**Sujeet Night Light Night Lights Plug into Wall 8-Pack Nightlight Plug in Night Light Dusk to Dawn Night Lamp Led (Warm White)**Sujeet**$9.79**4.7★9,655 rev](https://www.amazon.com/dp/B0D6GJ9222)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YUNLEX 2 Pack Plug in Sleep Night Light with Motion Sensor and Dusk to Dawn Sensor 3 Modes Soft Glow Stepless Dimming LED Lights for Bedroom Sleep Baby Nursery Kids Toddler Home Decor (Amber)**YUNLEX**$14.08**318 rev3mo ago](https://www.amazon.com/dp/B0GQS54BZH) [**Lyridz Plug in LED Backlit Night Light with Auto Dusk to Dawn Sensor 1-50 LM Dimmable Warm White Nightlight Indoor for Bedroom Bathroom Kids Room Pet House Kitchen Stairs Hallway 4 Pack**Lyridz**$12.16**476 rev1y ago](https://www.amazon.com/dp/B0DKT6MHN1) [**DORESshop Night Light Night Lights Plug into Wall Adjustable 3000K**DORESshop**$10.61**2,459 rev1y ago](https://www.amazon.com/dp/B0DHZ4TF77) [**L LOHAS LED Night Light 2 Pack Night Lights Plug into Wall 1600K Amber**L LOHAS LED**$16.64**312 rev1y ago](https://www.amazon.com/dp/B0DBGZ35DY) [**TORANKOS 2 Pack Very Dim Sleep Night Lights Plug into wall Kids Sleep Light Adult Sleep Light Bedroom Night Light Light Sensor LED Dimmable Warm Soft Light Plug in Night Light**TORANKOS**$14.75**350 rev2y ago](https://www.amazon.com/dp/B0D9RJYPNT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YUNLEX 2 Pack Plug in Sleep Night Light with Motion Sensor and Dusk to Dawn Sensor 3 Modes Soft Glow Stepless Dimming LED Lights for Bedroom Sleep Baby Nursery Kids Toddler Home Decor (Amber)**YUNLEX**$14.08**4.6★**▲ 309%**](https://www.amazon.com/dp/B0GQS54BZH) [**GE SleepLite Plug in Night Light with Dusk to Dawn Sensor 4 Pack**GE**$10.06**4.6★**▲ 307%**](https://www.amazon.com/dp/B07VPWZ62B) [**DORESshop Night Light Night Lights Plug into Wall Adjustable 3000K**DORESshop**$10.61**4.7★**▲ 108%**](https://www.amazon.com/dp/B0DHZ4TF77) [**MediAcous Night Light for Kids 7 Colors Changing Egg Light for Nursery**MediAcous**$23.18**4.6★**▲ 91%**](https://www.amazon.com/dp/B09JGJ5ND6) [**L LOHAS LED Night Light 2 Pack Night Lights Plug into Wall 1600K Amber**L LOHAS LED**$16.64**4.6★**▲ 84%**](https://www.amazon.com/dp/B0DBGZ35DY)
**~~View all trending →~~**
## **What buyers say about dim night light**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**42%
*“Bright light”*
**Night Vision**9%
*“Great Night Light”*
**Value For Money**7%
*“Amazing value”*
**Quality-Overall**7%
*“Good light, good quality”*
**Advertised Vs Actual Product**5%
*“As described”*
**Ease Of Use**3%
*“Easy to use”*
**Motion Detection**3%
*“Detects motion appropriately and looks great”*
**Efficiency**3%
*“Does the job very well”*
**Color**2%
*“great color options”*
**Design-Overall**2%
*“Sleek appearance”*
### **What buyers complain about **
**Brightness/Shine/Glow**25%
*“Very dim”*
**Functionality-Overall**10%
*“Did Not Work”*
**Durability**8%
*“Broke after a month”*
**Size-Overall**7%
*“The lights are smaller”*
**Quality-Overall**6%
*“The build is low quality”*
**Bulb Flicker/Dimming/Color**3%
*“Extremely dim”*
**Advertised Vs Actual Product**3%
*“Not as described”*
**Charging**3%
*“Dont charge”*
**Color**3%
*“Too orange”*
**Defective Material/Parts**2%
*“One of the lights did not work”*
### **Top return reasons **
**Brightness/Shine/Glow**41%
**Size-Overall**12%
**Color**9%
**Functionality-Overall**8%
**Advertised Vs Actual Product**7%
**Bulb Flicker/Dimming/Color**6%
**Value For Money**4%
**Defective Material/Parts**2%
**Quality-Overall**2%
**Charging**2%
## **Common questions**
- **Is dim night light profitable to sell on Amazon United States?**
- The niche generates $136K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the dim night light niche?**
- 14 brands and 24 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in dim night light?**
- Top complaints mined from reviews: Brightness/Shine/Glow, Functionality-Overall, Durability. The return rate is 1.9%.
- **When does demand for dim night light peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the dim night light niche?**
- Listings span $6.27–$23.18; the average listing price is $12.27 (sweet spot $15–$100). The average incumbent carries 5,752 reviews — the moat a new listing must climb.
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