---
title: "Search terms — decorative light bulb - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/decorative-light-bulb/search-terms"
last_updated: "2026-08-08T23:34:58.331Z"
locale: en
meta:
  description: "Niche score 51/100 · $128K/yr market · 185K searches/yr · $17.64 avg price. Soft demand (+0.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $128K/yr market · 185K searches/yr · $17.64 avg price. Soft demand (+0.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — decorative light bulb - Flapen"
---

# **decorative light bulb**

**Worth a look**

Shows no brand lock-in (top 5 brands take 46% of clicks), but soft demand (+0.9% this quarter) keeps it on the watch list.

Market size 29Growth 26Conversion 49Competition 85Returns 39Price range 73Avg price 82Brand share 89Review moat 42Quality gap 27

**Brand share**

**Great****46%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Avg price**

**Great****$17.64**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.30–$35.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,254.2**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.9%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$128K**

$128K/yr · 185K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+0.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms