---
title: "Decorative Light Bulb — $128K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/decorative-light-bulb"
last_updated: "2026-08-08T22:41:48.301Z"
locale: en
meta:
description: "Niche score 51/100 · $128K/yr market · 185K searches/yr · $17.64 avg price. Soft demand (+0.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $128K/yr market · 185K searches/yr · $17.64 avg price. Soft demand (+0.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Decorative Light Bulb — $128K/yr Amazon US Niche (2026) - Flapen"
---
# **decorative light bulb**
**Worth a look**
Shows no brand lock-in (top 5 brands take 46% of clicks), but soft demand (+0.9% this quarter) keeps it on the watch list.
Market size 29Growth 26Conversion 49Competition 85Returns 39Price range 73Avg price 82Brand share 89Review moat 42Quality gap 27
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Avg price**
**Great****$17.64**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.30–$35.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,254.2**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$128K**
$128K/yr · 185K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, decorative light bulb is a $128K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **decorative light bulb market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$141K–$176K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#484**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**46 **▼falling
**Sellers**
**90**
**Top-5 brand share**
**46%**
Top 20: 81%
**Top-5 click share**
**30%**
Top 20: 64%
**Open market**
**50%**
- Ascher17% - TJOY10% - GvvooHome8% - Sunco Lighting6% - DORESshop5% - Gozelux4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.
9K7KSpike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/decorative-light-bulb/trend)
## **Top decorative light bulb search terms**
- **decorative light bulb**45K/yr+3.0%0.8% conv. - **outdoor edison bulbs**19K/yr+33.3%5.5% conv. - **edison**30K/yr-34.0%0.4% conv. - **decorative bulbs**14K/yr-8.6%1.1% conv. - **st64 edison led bulb 60w**10K/yr+3.8%5.5% conv. - **ascher light bulbs e26**8K/yr+11.8%12.3% conv. - **amber edison light bulbs**8K/yr+12.5%4.7% conv. - **edison bulbs outdoor**5K/yr+170.7%5.1% conv. - **pretty light bulbs**7K/yr-3.1%1.9% conv. - **outdoor edison light bulbs**5K/yr+22.6%4.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/decorative-light-bulb/search-terms)
## **Top decorative light bulb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$5K6%$8K8%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ascher Vintage LED Edison Bulbs 6W Equivalent 60W Non-Dimmable High Brightness Warm White 2700K ST58 Antique LED Filament Bulbs with 80+ CRI E26 Medium Base Clear Glass Pack of 4**Ascher**$12.08**4.7★9,084 rev](https://www.amazon.com/dp/B07GD8BS5B) [2**TJOY Edison Light Bulbs 60W Equivalent Dimmable Vintage LED Light Bulbs E26 Medium Base Warm White 2700K ST58 8W 800LM 80+ CRI Antique Decorative Filament LED Bulb Clear Glass 6 Pack**TJOY**$18.33**4.7★3,674 rev](https://www.amazon.com/dp/B0B5KYTX52) [3**GvvooHome 24 Pack LED S14 Replacement Light Bulbs Waterproof 1W Vintage Edison Bulbs for Outdoor Patio Backyard String Lights Dimmable E26 Regular Medium Screw Base 2200K Warm White**GvvooHome**$15.49**4.7★1,887 rev](https://www.amazon.com/dp/B0D57FYJPP) [4**Ascher Vintage LED Edison Bulbs 6W Equivalent 60W Non-Dimmable High Brightness Cool White 4000K ST58 Antique LED Filament Bulbs with 80+ CRI E26 Medium Base Clear Glass Pack of 6**Ascher**$16.90**4.7★15,892 rev](https://www.amazon.com/dp/B07D11MVV8) [5**DORESshop Edison Bulbs Light Bulbs Incandescent Warm White 40 Watt**DORESshop**$13.20**4.6★7,652 rev](https://www.amazon.com/dp/B07PTRGVCH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brigligh 2 Pcs 5W E26 Decorative LED Bulb 3000K Warm Light (B009)**Brigligh**$13.89**54 rev9mo ago](https://www.amazon.com/dp/B0FY2KCJRX) [**Lafoy Amber Edison Light Bulbs 2200K Soft Warm E26 LED Bulb 60 Watt Equivalent 6W ST58 Teardrop Antique Style 60W Replacement 550 Lumen Medium Base Lightbulbs 120V 6 Pack**Lafoy**$20.67**207 rev1y ago](https://www.amazon.com/dp/B0DYTVZCSD) [**Brightown 6 Pack LED Edison Light Bulbs 6W Equivalent 60W High Bright 2700K Warm White 750 Lumens Non-Dimmable E26 Base ST58 Antique Filament Bulbs with 80+ CRI for Ceiling Fan Bathroom Porch**Brightown**$16.25**3,858 rev1y ago](https://www.amazon.com/dp/B0DHCC93FY) [**GvvooHome 24 Pack LED S14 Replacement Light Bulbs Waterproof 1W Vintage Edison Bulbs for Outdoor Patio Backyard String Lights Dimmable E26 Regular Medium Screw Base 2200K Warm White**GvvooHome**$15.49**1,887 rev2y ago](https://www.amazon.com/dp/B0D57FYJPP) [**Gozelux Vintage LED Edison Bulbs 6W Equivalent 60W Incandescent Warm White 2700K ST58 Antique LED Filament Bulbs with 90+ CRI E26 Medium Base Dimmable Clear Glass Pack of 6**Gozelux**$24.81**1,038 rev2y ago](https://www.amazon.com/dp/B0CG19VVKB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ralbay ST64 E26 Vintage LED Edison Bulbs 60 Watt Equivalent 6-Pack Bright Warm White Light 2700K ST64 Antique LED Filament Bulbs E26 Medium Base**Ralbay**$14.46**4.0★**▲ 295%**](https://www.amazon.com/dp/B09YV4GNDH) [**Jslinter 24-Pack S14 Outdoor String Light Bulbs for Patio Lights 2200K 1W**Jslinter**$19.14**4.7★**▲ 212%**](https://www.amazon.com/dp/B07G5TP67Y) [**Brigligh 2 Pcs 5W E26 Decorative LED Bulb 3000K Warm Light (B009)**Brigligh**$13.89**4.6★**▲ 180%**](https://www.amazon.com/dp/B0FY2KCJRX) [**GLOBE Electric 84637 40W Vintage Edison Crystalina E26 Base Light Bulb**Globe Electric**$14.68**4.7★**▲ 163%**](https://www.amazon.com/dp/B01I3D81VU) [**Sunco Dusk to Dawn LED Outdoor Lights Bulb ST64 Edison Style Automatic Light Sensing Bulbs 800 LM 7W (60W Equivalent) 3000K Warm White E26 Base UL 4 Pack**Sunco Lighting**$20.74**4.7★**▲ 71%**](https://www.amazon.com/dp/B07VXKC3DY)
**~~View all trending →~~**
## **What buyers say about decorative light bulb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**44%
*“Nice a bright”*
**Value For Money**8%
*“Great deal”*
**Quality-Overall**8%
*“Nice lighting”*
**Bulb Flicker/Dimming/Color**6%
*“Dim nicely”*
**Color**5%
*“has good color accuracy”*
**Advertised Vs Actual Product**5%
*“Exactly as shown”*
**Durability**3%
*“They seem durable”*
**Size-Overall**3%
*“Fits our home nicely”*
**Efficiency**2%
*“Worked perfectly in our yard”*
**Design-Overall**2%
*“Great look”*
### **What buyers complain about **
**Durability**21%
*“Fail after a couple months”*
**Bulb Flicker/Dimming/Color**17%
*“the bulbs flicker”*
**Brightness/Shine/Glow**10%
*“Isn't bright”*
**Quality-Overall**8%
*“the quality seems unreliable”*
**Size-Overall**5%
*“To big”*
**Functionality-Overall**4%
*“Didnt Work”*
**Color**3%
*“way too yellow”*
**Value For Money**3%
*“a little expensive”*
**Defective Material/Parts**3%
*“product did not work as it should”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
### **Top return reasons **
**Size-Overall**33%
**Bulb Flicker/Dimming/Color**18%
**Brightness/Shine/Glow**17%
**Color**14%
**Advertised Vs Actual Product**6%
**Functionality-Overall**4%
**Compatibility-Overall**2%
**Defective Material/Parts**2%
**Value For Money**2%
**Quality-Overall**1%
## **Common questions**
- **Is decorative light bulb profitable to sell on Amazon United States?**
- The niche generates $128K/yr across 71 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the decorative light bulb niche?**
- 46 brands and 90 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in decorative light bulb?**
- Top complaints mined from reviews: Durability, Bulb Flicker/Dimming/Color, Brightness/Shine/Glow. The return rate is 3.9%.
- **When does demand for decorative light bulb peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the decorative light bulb niche?**
- Listings span $7.30–$35.55; the average listing price is $17.64 (sweet spot $15–$100). The average incumbent carries 2,254 reviews — the moat a new listing must climb.
## **Related niches in Tools & Home Improvement**
- 73 [**solar outdoor lights**](https://flapen.com/research/us/tools-home-improvement/solar-outdoor-lights)$30.2M/yr+39.8%**Launch it**- 73 [**shower lamp**](https://flapen.com/research/us/tools-home-improvement/shower-lamp)$2.8M/yr+30.2%**Launch it**- 73 [**solar flowers**](https://flapen.com/research/us/tools-home-improvement/solar-flowers)$607K/yr+52.0%**Worth a look**- 73 [**american flag lights**](https://flapen.com/research/us/tools-home-improvement/american-flag-lights)$465K/yr+736.5%**Worth a look**- 73 [**solar fairy lights**](https://flapen.com/research/us/tools-home-improvement/solar-fairy-lights)$3.5M/yr+64.6%**Launch it**- 73 [**solar watering can with cascading lights**](https://flapen.com/research/us/tools-home-improvement/solar-watering-can-with-cascading-lights)$304K/yr+124.3%**Worth a look**[**All Tools & Home Improvement niches **](https://flapen.com/research/us/tools-home-improvement)