---
title: "Decorative Bulb — $41K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/decorative-bulb"
last_updated: "2026-08-08T22:49:41.109Z"
locale: en
meta:
description: "Niche score 45/100 · $41K/yr market · 41K searches/yr · $19.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $41K/yr market · 41K searches/yr · $19.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Decorative Bulb — $41K/yr Amazon US Niche (2026) - Flapen"
---
# **decorative bulb**
**Skip it**
A small market ($41K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 18Conversion 58Competition 78Returns 36Price range 86Avg price 87Brand share 53Review moat 69Quality gap 25
**Avg price**
**Great****$19.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.23–$66.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Review moat**
**Good****728.3**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$41K**
$41K/yr · 41K searches
According to Flapen's Amazon United States niche tracking, decorative bulb is a $41K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **decorative bulb market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$60K–$80K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#2,296**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**86**
**Top-5 brand share**
**73%**
Top 20: 98%
**Top-5 click share**
**37%**
Top 20: 74%
**Open market**
**24%**
- GE55% - Brighfivey7% - Globe Electric4% - Leo's Light3% - Feit Electric3% - SD LUX3%
## **Demand**
Weekly Amazon search volume, last 30 weeks — -14.0% search growth over the last 90 days.
900700Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/decorative-bulb/trend)
## **Top decorative bulb search terms**
- **large edison bulb**11K/yr+0.9%1.5% conv. - **ge vintage style amber glass 60w**6K/yr+18.6%12.2% conv. - **decorative bulb**8K/yr-10.0%1.2% conv. - **ge vintage light bulbs**8K/yr-54.1%3.8% conv. - **vintage amber light bulbs**5K/yr-22.0%3.0% conv. - **ge edison light bulbs**3K/yr-16.7%4.3% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/decorative-bulb/search-terms)
## **Top decorative bulb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**(2 bulbs) GE 48556 Vintage Style Amber Glass A19 LED Light Bulb 60 watt equivalent 560 lumens medium base Dimmable**GE**$16.12**4.6★25 rev](https://www.amazon.com/dp/B07JCYQCK9) [2**GE Lighting VintaStyle LED Light Bulbs 5.5 Watts (60 Watt Equivalent) Warm Candle Light Amber Glass Medium Base Dimmable (2 Pack)**GE**$14.87**4.8★489 rev](https://www.amazon.com/dp/B07JL1DBWT) [3**GE Vintage Style LED Light Bulbs 60 Watt Clear Finish ST19 Edison Style Bulbs (2 Pack)**GE**$13.66**4.7★152 rev](https://www.amazon.com/dp/B07JCZNY8S) [4**GE Lighting Vintage Edison Style LED Light Bulbs 6 Watts (60 Watt Equivalent) Warm Candle Light Amber Glass Medium Base Dimmable (2 Pack)**GE**$14.95**4.6★564 rev](https://www.amazon.com/dp/B07JK5962D) [5**G125/G40 Large Vintage LED Edison Bulb 6W 2200K Amber Dimmable E26 1PK**Brighfivey**$25.31**3.9★7 rev](https://www.amazon.com/dp/B0G1BFLBKQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**G125/G40 Large Vintage LED Edison Bulb 6W 2200K Amber Dimmable E26 1PK**Brighfivey**$25.31**7 rev6mo ago](https://www.amazon.com/dp/B0G1BFLBKQ) [**G125/G40 Oversized LED Edison Bulb Amber 4W 2200K Dimmable E26 Globe 1PK**Brighfivey**$20.58**14 rev8mo ago](https://www.amazon.com/dp/B0G1BQRSJ1) [**G125 Oversized Alien-Shaped LED Edison Bulb 2200K Amber Glass 5W E26 1PK**Brighfivey**$28.44**31 rev8mo ago](https://www.amazon.com/dp/B0G1BWKMGX) [**Lafoy Amber Edison Light Bulbs 2200K Soft Warm E26 LED Bulb 60 Watt Equivalent 6W ST58 Teardrop Antique Style 60W Replacement 550 Lumen Medium Base Lightbulbs 120V 6 Pack**Lafoy**$20.67**207 rev1y ago](https://www.amazon.com/dp/B0DYTVZCSD) [**GE Vintage LED ST19 Edison Bulbs Dimmable Warm White 60W 2 Pack**GE**$15.82**17 rev1y ago](https://www.amazon.com/dp/B0DW1DTFRK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GE Lighting VintaStyle LED Light Bulbs 5.5 Watts (60 Watt Equivalent) Warm Candle Light Amber Glass Medium Base Dimmable (2 Pack)**GE**$14.87**4.8★**▲ 363%**](https://www.amazon.com/dp/B07JL1DBWT) [**G125/G40 Large Vintage LED Edison Bulb 6W 2200K Amber Dimmable E26 1PK**Brighfivey**$25.31**3.9★**▲ 357%**](https://www.amazon.com/dp/B0G1BFLBKQ) [**G125 Oversized Alien-Shaped LED Edison Bulb 2200K Amber Glass 5W E26 1PK**Brighfivey**$28.44**4.7★**▲ 233%**](https://www.amazon.com/dp/B0G1BWKMGX) [**G125/G40 Oversized LED Edison Bulb Amber 4W 2200K Dimmable E26 Globe 1PK**Brighfivey**$20.58**4.8★**▲ 231%**](https://www.amazon.com/dp/B0G1BQRSJ1) [**(2 bulbs) GE 48556 Vintage Style Amber Glass A19 LED Light Bulb 60 watt equivalent 560 lumens medium base Dimmable**GE**$16.12**4.6★**▲ 119%**](https://www.amazon.com/dp/B07JCYQCK9)
**~~View all trending →~~**
## **What buyers say about decorative bulb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**44%
*“Nice and bright”*
**Bulb Flicker/Dimming/Color**8%
*“Dim nicely”*
**Quality-Overall**8%
*“have been reliable with consistent performance”*
**Value For Money**6%
*“Good deal”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Color**5%
*“has good color accuracy”*
**Design-Overall**4%
*“Great look”*
**Durability**2%
*“Works great and seems durable”*
**Size-Overall**2%
*“Fits perfect”*
**Efficiency**2%
*“Works great”*
### **What buyers complain about **
**Bulb Flicker/Dimming/Color**19%
*“They flicker when you turn up the dimmer”*
**Durability**16%
*“They didnt even last one week”*
**Brightness/Shine/Glow**12%
*“A little brighter than I'd hoped”*
**Size-Overall**7%
*“It's bigger than I thought”*
**Quality-Overall**6%
*“the quality control could definitely be better”*
**Color**5%
*“way too yellow”*
**Functionality-Overall**5%
*“Doesnt work well with dimmers”*
**Value For Money**4%
*“They are a little on the expensive side, too”*
**Advertised Vs Actual Product**4%
*“Nothing like the pictures would have you believe”*
**Ease Of Use**2%
*“very difficult to remove as they stuck in the bases”*
### **Top return reasons **
**Size-Overall**35%
**Bulb Flicker/Dimming/Color**17%
**Brightness/Shine/Glow**17%
**Color**16%
**Advertised Vs Actual Product**6%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Value For Money**2%
**Compatibility-Overall**1%
**Product Condition**0%
## **Common questions**
- **Is decorative bulb profitable to sell on Amazon United States?**
- The niche generates $41K/yr across 47 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the decorative bulb niche?**
- 24 brands and 86 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in decorative bulb?**
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Brightness/Shine/Glow. The return rate is 4.1%.
- **What does it cost to enter the decorative bulb niche?**
- Listings span $8.23–$66.92; the average listing price is $19.91 (sweet spot $15–$100). The average incumbent carries 728 reviews — the moat a new listing must climb.
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