---
title: "Decorative Address Signs — $102K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/decorative-address-signs"
last_updated: "2026-08-08T22:44:50.606Z"
locale: en
meta:
description: "Niche score 60/100 · $102K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $102K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Decorative Address Signs — $102K/yr Amazon US Niche (2026) - Flapen"
---
# **decorative address signs**
**Worth a look**
Shows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 25Growth 64Conversion 18Competition 83Returns 81Price range 45Avg price 95Brand share 96Review moat 72Quality gap 42
**Brand share**
**Incredible****35%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$36.99**
avg listing price — sweet spot $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****618.88**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+42.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$7.87–$195.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$102K**
$102K/yr · 198K searches
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, decorative address signs is a $102K/yr Amazon United States market (198K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 60/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **decorative address signs market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$92K–$111K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#1,425**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**51 **▼falling
**Sellers**
**89**
**Top-5 brand share**
**35%**
Top 20: 70%
**Top-5 click share**
**32%**
Top 20: 60%
**Open market**
**62%**
- GEYUEYA Home13% - Eyrosa9% - MAXvolador5% - Aofuery4% - PLTZCRAFT4% - Brightever3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +42.1% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/decorative-address-signs/trend)
## **Top decorative address signs search terms**
- **yard address signs with stakes**20K/yr+61.7%1.2% conv. - **hanging address sign**19K/yr+39.9%0.4% conv. - **reflective address sign**21K/yr+0.8%1.2% conv. - **address rocks for yard**13K/yr+92.3%0.3% conv. - **address sign for yard**14K/yr+38.0%1.2% conv. - **address post for yard**9K/yr+43.9%0.9% conv. - **address yard signs with stakes**10K/yr+17.9%1.4% conv. - **house number yard sign**10K/yr+24.2%1.6% conv. - **house signs personalized**14K/yr+0.0%0.2% conv. - **light up address sign for yard**5K/yr+107.0%2.4% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/decorative-address-signs/search-terms)
## **Top decorative address signs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$12K16%$16K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Solar Address Signs for Yard Solar Powered Address Sign with Warm White & Cold White IP65 Waterproof Solar House Numbers for Outside LED Illuminated Plaques Wall Mounted & In Ground**GEYUEYA Home**$28.70**4.7★1,660 rev](https://www.amazon.com/dp/B0CXPDFCZ3) [2**Eyrosa Solar Illuminated LED Lighted Address Sign House Numbers for Outside Yard Home Numbers Plaque Outdoor Waterproof Black**Eyrosa**$35.82**4.7★2,541 rev](https://www.amazon.com/dp/B0C6CZ5ZDZ) [3**Metal Address Sign Home Numbers Plaque Address Post Sign Double-Sided**Aofuery**$34.23**4.4★95 rev](https://www.amazon.com/dp/B0F59NHBVP) [4**Lxnuinxl Metal Address House Number Sign for Outside 28 x 13 Inch Address Plaque with Stake Waterproof and Rustproof for Yard Mailbox business Driveway Street**Lxnuinxl**$16.16**4.3★102 rev](https://www.amazon.com/dp/B0GH69ZD1Q) [5**Solar Address Sign for Yard: 29 Double-Sided Lighted House Numbers with 12 Color Modes 2-in-1 Dual Mounting (Stake or Mailbox) Waterproof LED Address Plaque 4 Sets Numbers & Letters 1 Pack**Benany**$22.40**4.5★171 rev](https://www.amazon.com/dp/B0GH85PCPV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GJB Solar Address Sign for Outside Lantern-Style Solar Powered House Number Sign with Stake 3 Lighting Modes LED Illuminated Address Plaque Waterproof for Yard Lawn Garden**GJB**$27.62**85 rev4mo ago](https://www.amazon.com/dp/B0GR4XP72V) [**Brightever Solar Address Sign House Number for Outside Waterproof 3-Color LED Illuminated Address Plaque with Stake Solar Powered Light Up Address Numbers for Houses Yard 1-Pack**Brightever**$34.09**100 rev6mo ago](https://www.amazon.com/dp/B0GJTCR18M) [**Lxnuinxl Metal Address House Number Sign for Outside 28 x 13 Inch Address Plaque with Stake Waterproof and Rustproof for Yard Mailbox business Driveway Street**Lxnuinxl**$16.16**102 rev6mo ago](https://www.amazon.com/dp/B0GH69ZD1Q) [**Solar Address Sign for Yard: 29 Double-Sided Lighted House Numbers with 12 Color Modes 2-in-1 Dual Mounting (Stake or Mailbox) Waterproof LED Address Plaque 4 Sets Numbers & Letters 1 Pack**Benany**$22.40**171 rev6mo ago](https://www.amazon.com/dp/B0GH85PCPV) [**Solar Address Sign for House Numbers Dual-Sided LED & Dual-Sided Solar Panels 3 Color Modes IP65 Waterproof Address Plaque Strong Magnetic/Stake/Wall Mount Dusk-to-Dawn for Mailbox Yard Driveway**Cybrasc**$23.96**227 rev6mo ago](https://www.amazon.com/dp/B0G4M7WP6R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GJB Solar Address Sign for Outside Lantern-Style Solar Powered House Number Sign with Stake 3 Lighting Modes LED Illuminated Address Plaque Waterproof for Yard Lawn Garden**GJB**$27.62**4.6★**▲ 187%**](https://www.amazon.com/dp/B0GR4XP72V) [**Brightever Solar Address Sign House Number for Outside Waterproof 3-Color LED Illuminated Address Plaque with Stake Solar Powered Light Up Address Numbers for Houses Yard 1-Pack**Brightever**$34.09**4.7★**▲ 152%**](https://www.amazon.com/dp/B0GJTCR18M) [**Lxnuinxl Metal Address House Number Sign for Outside 28 x 13 Inch Address Plaque with Stake Waterproof and Rustproof for Yard Mailbox business Driveway Street**Lxnuinxl**$16.16**4.3★**▲ 121%**](https://www.amazon.com/dp/B0GH69ZD1Q) [**Solar Address Sign for Yard: 29 Double-Sided Lighted House Numbers with 12 Color Modes 2-in-1 Dual Mounting (Stake or Mailbox) Waterproof LED Address Plaque 4 Sets Numbers & Letters 1 Pack**Benany**$22.40**4.5★**▲ 101%**](https://www.amazon.com/dp/B0GH85PCPV) [**Custom House Address Sign House Number Plaque Sign for Lawn Yard Ground Driveway Garden with 2 Stakes Style 4**WSMARK**$41.22**4.6★**▲ 79%**](https://www.amazon.com/dp/B0FN2S1Z62)
**~~View all trending →~~**
## **What buyers say about decorative address signs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**20%
*“Shines bright”*
**Quality-Overall**15%
*“Awesome quality”*
**Assembly/Installation**14%
*“Easy Install”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Value For Money**7%
*“Best value”*
**Design-Overall**5%
*“Great Design”*
**Ease Of Use**4%
*“Easy to use”*
**Durability**3%
*“Durable and looks great”*
**Size-Overall**3%
*“the size is perfect for my need”*
**Strength**2%
*“Nice and strong”*
### **What buyers complain about **
**Durability**11%
*“Breaks easy”*
**Size-Overall**10%
*“Also its very short”*
**Brightness/Shine/Glow**9%
*“Isn't bright enough”*
**Quality-Overall**8%
*“Bad quality”*
**Functionality-Overall**7%
*“Doesn't work well”*
**Material Quality**4%
*“it's just flimsy cheap sign material”*
**Charging**4%
*“A year after purchase it will not hold a charge”*
**Strength**4%
*“Not sturdy”*
**Value For Money**3%
*“Initially, I thought the price might be a little steep,”*
**Assembly/Installation**3%
*“Poorly Packaged and Impossible to Assemble”*
### **Top return reasons **
**Size-Overall**26%
**Functionality-Overall**10%
**Brightness/Shine/Glow**10%
**Advertised Vs Actual Product**9%
**Quality-Overall**7%
**Defective Material/Parts**7%
**Material Quality**4%
**Value For Money**4%
**Charging**3%
**Strength**3%
## **Common questions**
- **Is decorative address signs profitable to sell on Amazon United States?**
- The niche generates $102K/yr across 64 tracked products. 9 of 15 products launched in the last 360 days are still selling. 90-day search growth is +42.1%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the decorative address signs niche?**
- 51 brands and 89 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 35% of demand.
- **What do buyers complain about in decorative address signs?**
- Top complaints mined from reviews: Durability, Size-Overall, Brightness/Shine/Glow. The return rate is 1.7%.
- **When does demand for decorative address signs peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the decorative address signs niche?**
- Listings span $7.87–$195.00; the average listing price is $36.99 (sweet spot $15–$100). The average incumbent carries 619 reviews — the moat a new listing must climb.
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