---
title: "Search terms — decora outlet - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/decora-outlet/search-terms"
last_updated: "2026-08-08T23:31:58.329Z"
locale: en
meta:
  description: "Niche score 45/100 · $491K/yr market · 316K searches/yr · $25.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $491K/yr market · 316K searches/yr · $25.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — decora outlet - Flapen"
---

# **decora outlet**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 59Growth 22Conversion 68Competition 39Returns 65Price range 82Avg price 95Brand share 7Review moat 46Quality gap 21

**Avg price**

**Incredible****$25.20**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.85–$64.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.4%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$491K**

$491K/yr · 316K searches

**Review moat**

**Okay****1,890.57**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-7.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Search terms