---
title: "Decora Outlet — $491K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/decora-outlet"
last_updated: "2026-08-08T22:41:06.107Z"
locale: en
meta:
description: "Niche score 45/100 · $491K/yr market · 316K searches/yr · $25.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $491K/yr market · 316K searches/yr · $25.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Decora Outlet — $491K/yr Amazon US Niche (2026) - Flapen"
---
# **decora outlet**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 59Growth 22Conversion 68Competition 39Returns 65Price range 82Avg price 95Brand share 7Review moat 46Quality gap 21
**Avg price**
**Incredible****$25.20**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.85–$64.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$491K**
$491K/yr · 316K searches
**Review moat**
**Okay****1,890.57**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-7.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, decora outlet is a $491K/yr Amazon United States market (316K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **decora outlet market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$756K–$1.0M**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**92**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 99%
**Open market**
**1%**
- Leviton88% - micmi3% - BESTTEN3% - Lutron2% - Amico2% - ENERLITES2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/decora-outlet/trend)
## **Top decora outlet search terms**
- **leviton outlet**94K/yr-5.5%5.4% conv. - **leviton**73K/yr-3.8%0.9% conv. - **decora outlet**21K/yr+1.0%5.5% conv. - **lutron outlet**21K/yr-8.1%1.6% conv. - **leviton decora outlet**11K/yr+3.0%7.0% conv. - **leviton decora**11K/yr-3.0%2.0% conv. - **leviton lever edge**9K/yr-25.7%4.9% conv. - **square outlet**9K/yr-13.8%4.8% conv. - **leviton 15 amp outlet**8K/yr+2.8%10.2% conv. - **decora outlets**8K/yr-16.4%5.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/decora-outlet/search-terms)
## **Top decora outlet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$49K20%$98K30%$147K40%$196K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Leviton Lever Edge 15 Amp Tamper-Resistant Duplex Wall Outlet 10-Pack E5325-MW White**Leviton**$25.10**4.8★1,396 rev](https://www.amazon.com/dp/B0C86NMRVL) [2**Leviton 15 Amp Decora Tamper-Resistant Duplex Electrical Wall Outlet 10 Pack T5325-WMP White**Leviton**$20.00**4.7★5,503 rev](https://www.amazon.com/dp/B005LVI7BM) [3**Leviton 5325-WMP 15 Amp 125 Volt Decora Duplex Receptacle Residential Grade Grounding 10-Pack White**Leviton**$17.83**4.7★2,677 rev](https://www.amazon.com/dp/B00004YUK7) [4**Leviton Type A & Type-C USB In-Wall Charger with 15A Tamper-Resistant Outlet USB Charger for Smartphones and Tablets Not for Laptops T5633-W White**Leviton**$24.71**4.7★1,990 rev](https://www.amazon.com/dp/B07668S975) [5**Leviton Decora Smart Switch Wi-Fi Works with Matter Alexa Google Assistant Apple Home/Siri & Wired or Wirefree 3-Way Neutral Wire Required D315S-1RW White**Leviton**$30.52**4.3★81 rev](https://www.amazon.com/dp/B0GR1TR26Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Leviton Decora Smart Switch Wi-Fi Works with Matter Alexa Google Assistant Apple Home/Siri & Wired or Wirefree 3-Way Neutral Wire Required D315S-1RW White**Leviton**$30.52**81 rev3mo ago](https://www.amazon.com/dp/B0GR1TR26Y) [**Leviton Lever Edge 20 Amp Tamper-Resistant Duplex Wall Outlet E5825-W White**Leviton**$6.93**83 rev1y ago](https://www.amazon.com/dp/B0FHX3N2MQ) [**Amico 50 Pack Wall Outlet 15 Amp Outlets UL Listed Tamper Resistant Standard Electrical Outlet Decorator Receptacle with Wall Plate Suitable for Home and Business 125V/1875W White**Amico**$63.92**273 rev1y ago](https://www.amazon.com/dp/B0DCZDNBZ4) [**ENERLITES 20 Pack White Decorator Receptacle with Screwless Wall Plate Standard Electrical Wall Outlet 15A 125V Self-Grounding 2-Pole 3-Wire 5-15R UL Listed 61502-TR-WSID Tamper Resistant**ENERLITES**$33.32**1,684 rev2y ago](https://www.amazon.com/dp/B089T56ZJM) [**Leviton Lever Edge 15 Amp Single Pole Rocker Switch 10-Pack E5601-MW White**Leviton**$23.79**945 rev3y ago](https://www.amazon.com/dp/B0C86MJLVH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Leviton Decora Smart Switch Wi-Fi Works with Matter Alexa Google Assistant Apple Home/Siri & Wired or Wirefree 3-Way Neutral Wire Required D315S-1RW White**Leviton**$30.52**4.3★**▲ 299%**](https://www.amazon.com/dp/B0GR1TR26Y) [**Leviton 15 Amp 125 Volt Tamper Resistant Decora Duplex Receptacle Straight Blade Self Grounding T5325-SW White**Leviton**$5.85**4.7★**▲ 68%**](https://www.amazon.com/dp/B002L6H450) [**ENERLITES 20 Pack White Decorator Receptacle with Screwless Wall Plate Standard Electrical Wall Outlet 15A 125V Self-Grounding 2-Pole 3-Wire 5-15R UL Listed 61502-TR-WSID Tamper Resistant**ENERLITES**$33.32**4.6★**▲ 34%**](https://www.amazon.com/dp/B089T56ZJM) [**Leviton 60W (6A) USB Dual Type-C/C Power Delivery in-Wall Charger with 15A Tamper-Resistant Outlet USB Charger for Smartphones Tablets Laptops T5636-W White**Leviton**$55.20**4.5★**▲ 20%**](https://www.amazon.com/dp/B09RG1G55J) [**BESTTEN 20 Pack 15 Amp Decorator Wall Receptacle Outlet Non-Tamper-Resistant Wallplate Included 15A/125V/1875W UL Listed White**BESTTEN**$24.70**4.7★**▲ 17%**](https://www.amazon.com/dp/B07NWFK8TP)
**~~View all trending →~~**
## **What buyers say about decora outlet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**24%
*“Ease of installation”*
**Quality-Overall**17%
*“The build quality feels solid”*
**Value For Money**11%
*“Great Value”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Connectivity-Overall**5%
*“Rock solid connection”*
**Ease Of Use**4%
*“Easy to use”*
**Socket/Port/Plug**3%
*“Great Smart Outlet Plug”*
**Efficiency**3%
*“It works well”*
**Design-Overall**3%
*“Great faceplates, and very stylish”*
**Smart Assistant Support**2%
*“It's works with Google Assistant, Amazon Alexa, or Apple Siri for voice command control also”*
### **What buyers complain about **
**Quality-Overall**14%
*“Garbage manufacturing”*
**Connectivity-Overall**10%
*“Poor Snap Connections”*
**Assembly/Installation**10%
*“Screw broke off in the box while installing”*
**Size-Overall**6%
*“12 gauge will not fit”*
**Product Condition**6%
*“Used product sent for the price of a new one”*
**Instructions/User Manual/Troubleshooting**5%
*“better instructions would definitely help”*
**Durability**4%
*“Broke quickly”*
**Functionality-Overall**4%
*“Today, they all disappeared”*
**Ease Of Use**3%
*“it is a major hassle to remove every one”*
**Value For Money**2%
*“they are expensive”*
### **Top return reasons **
**Size-Overall**16%
**Functionality-Overall**12%
**Compatibility-Overall**12%
**Advertised Vs Actual Product**11%
**Connectivity-Overall**11%
**Value For Money**9%
**Color**6%
**Defective Material/Parts**4%
**Product Condition**4%
**Assembly/Installation**2%
## **Common questions**
- **Is decora outlet profitable to sell on Amazon United States?**
- The niche generates $491K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the decora outlet niche?**
- 7 brands and 92 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in decora outlet?**
- Top complaints mined from reviews: Quality-Overall, Connectivity-Overall, Assembly/Installation. The return rate is 2.4%.
- **When does demand for decora outlet peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the decora outlet niche?**
- Listings span $5.85–$64.29; the average listing price is $25.20 (sweet spot $15–$100). The average incumbent carries 1,891 reviews — the moat a new listing must climb.
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