---
title: "Deadlock — $94K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/deadlock"
last_updated: "2026-08-08T22:46:35.124Z"
locale: en
meta:
description: "Niche score 41/100 · $94K/yr market · 140K searches/yr · $23.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $94K/yr market · 140K searches/yr · $23.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Deadlock — $94K/yr Amazon US Niche (2026) - Flapen"
---
# **deadlock**
**Skip it**
A small market ($94K/yr) — this niche doesn't clear our bar today.
Market size 24Growth 45Conversion 36Competition 39Returns 29Price range 84Avg price 95Brand share 27Review moat 46Quality gap 42
**Avg price**
**Incredible****$23.62**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.54–$48.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,852.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+16.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$94K**
$94K/yr · 140K searches
According to Flapen's Amazon United States niche tracking, deadlock is a $94K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deadlock market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$94K–$118K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#104**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **43%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**7%**
- SCHLAGE51% - Kwikset18% - Comfhouse10% - BESTTEN6% - PRIME-LINE5% - Copper Creek5% - Open — no brand owns it (4 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 21 weeks — +16.0% search growth over the last 90 days.
5K4KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/deadlock/trend)
## **Top deadlock search terms**
- **deadlock**39K/yr+26.6%0.2% conv. - **single cylinder deadbolt locks**11K/yr+138.7%4.0% conv. - **single cylinder deadbolt**9K/yr-12.0%2.5% conv. - **schlage b60**6K/yr+43.5%3.2% conv. - **schlage b60n**7K/yr+13.4%3.3% conv. - **small bore hole deadbolt**7K/yr+19.6%0.2% conv. - **dead bolts**7K/yr+1.4%0.9% conv. - **deadbolt lock with key**7K/yr-11.8%2.5% conv. - **single cylinder deadbolt lock**5K/yr+30.6%3.2% conv. - **schlage primus**5K/yr+7.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/deadlock/search-terms)
## **Top deadlock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$19K30%$28K40%$38K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schlage B60 N 619 Deadbolt Keyed 1 Side Highest Residential Security Satin Nickel**SCHLAGE**$34.01**4.6★6,024 rev](https://www.amazon.com/dp/B0030ZWEME) [2**Schlage B60 N 622 Deadbolt Keyed 1 Side Highest Residential Security Matte Black**SCHLAGE**$31.52**4.6★6,024 rev](https://www.amazon.com/dp/B0030ZM6G8) [3**Comfhouse 1 Side Keyed Deadbolt Lock Single Cylinder Dead Bolt Satin Nickel Round Exterior Keyed Front Entry Inside Door Deadbolt**Comfhouse**$11.85**4.5★566 rev](https://www.amazon.com/dp/B0CRQKPP9M) [4**Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection**Kwikset**$16.42**4.5★237 rev](https://www.amazon.com/dp/B0FSTD7GGW) [5**Copper Creek DB2410SS Single Cylinder Deadbolt Standard Size Satin Stainless**Copper Creek**$10.38**4.5★1,933 rev](https://www.amazon.com/dp/B002G6ZXU8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Veise Single Cylinder Deadbolt Lock Easy Installation Keyed One Side with Thumb Turn Inside Security Door Lock for Front Entry & Garage Door Heavy Duty Brushed Nickel**Veise**$12.85**58 rev3mo ago](https://www.amazon.com/dp/B0G81XNDM5) [**Kwikset 660 Deadbolt Lock Matte Black Round Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt**Kwikset**$23.52**62 rev9mo ago](https://www.amazon.com/dp/B0FTGRFQ8N) [**Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection**Kwikset**$16.42**237 rev10mo ago](https://www.amazon.com/dp/B0FSTD7GGW) [**Kwikset 660 Deadbolt Lock Polished Brass Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection**Kwikset**$16.44**237 rev10mo ago](https://www.amazon.com/dp/B0FST486JC) [**Copper Creek DB2410SS Single Cylinder Deadbolt Standard Size Satin Stainless**Copper Creek**$10.38**1,933 rev1y ago](https://www.amazon.com/dp/B002G6ZXU8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Veise Single Cylinder Deadbolt Lock Easy Installation Keyed One Side with Thumb Turn Inside Security Door Lock for Front Entry & Garage Door Heavy Duty Brushed Nickel**Veise**$12.85**4.6★**▲ 201%**](https://www.amazon.com/dp/B0G81XNDM5) [**Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection**Kwikset**$16.42**4.5★**▲ 192%**](https://www.amazon.com/dp/B0FSTD7GGW) [**Kwikset 660 Deadbolt Lock Matte Black Round Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt**Kwikset**$23.52**4.7★**▲ 145%**](https://www.amazon.com/dp/B0FTGRFQ8N) [**Schlage B60 N CEN 622 Deadbolt with Century Trim Keyed 1 Side Highest Residential Security Matte Black**SCHLAGE**$48.58**4.7★**▲ 145%**](https://www.amazon.com/dp/B00MG0R77Q) [**Segal SE 15326 Bronze Deadlock Brass Single Pack**PRIME-LINE**$32.17**4.4★**▲ 71%**](https://www.amazon.com/dp/B00CP6WX48)
**~~View all trending →~~**
## **What buyers say about deadlock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**20%
*“Its easy to set up”*
**Locking Mechanism**18%
*“the lock operates smoothly”*
**Quality-Overall**16%
*“they are quality knobs”*
**Value For Money**13%
*“they are affordable”*
**Size-Overall**4%
*“Fit perfect”*
**Security**3%
*“Solid, Secure, and Easy to Install”*
**Efficiency**3%
*“Works great”*
**Advertised Vs Actual Product**3%
*“Work says it should”*
**Strength**3%
*“Sturdy, great quality, and easy to install”*
**Durability**2%
*“Very durable”*
### **What buyers complain about **
**Quality-Overall**25%
*“Bad quality”*
**Locking Mechanism**18%
*“Lock is horrible”*
**Durability**8%
*“Broke instantly”*
**Size-Overall**7%
*“It was too big”*
**Assembly/Installation**6%
*“it can be tricky to install”*
**Functionality-Overall**3%
*“Does not work”*
**Strength**3%
*“The problem is that it is a bit wobbly”*
**Paint Quality**3%
*“Cheap paint chipped during install”*
**Value For Money**2%
*“Not worth a penny”*
**Instructions/User Manual/Troubleshooting**2%
*“the instruction was not clear that confuse installation”*
### **Top return reasons **
**Size-Overall**34%
**Locking Mechanism**12%
**Defective Material/Parts**8%
**Functionality-Overall**8%
**Compatibility-Overall**5%
**Color**5%
**Mechanism Issues**4%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Quality-Overall**4%
## **Common questions**
- **Is deadlock profitable to sell on Amazon United States?**
- The niche generates $94K/yr across 21 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the deadlock niche?**
- 10 brands and 58 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in deadlock?**
- Top complaints mined from reviews: Quality-Overall, Locking Mechanism, Durability. The return rate is 4.7%.
- **What does it cost to enter the deadlock niche?**
- Listings span $9.54–$48.58; the average listing price is $23.62 (sweet spot $15–$100). The average incumbent carries 1,853 reviews — the moat a new listing must climb.
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