---
title: "Dead Bolt — $114K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/dead-bolt"
last_updated: "2026-08-08T22:47:16.401Z"
locale: en
meta:
description: "Niche score 50/100 · $114K/yr market · 140K searches/yr · $22.66 avg price. High returns (5.1%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $114K/yr market · 140K searches/yr · $22.66 avg price. High returns (5.1%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dead Bolt — $114K/yr Amazon US Niche (2026) - Flapen"
---
# **dead bolt**
**Worth a look**
Shows a sweet-spot price point ($22.66 avg), but high returns (5.1%) keeps it on the watch list.
Market size 27Growth 34Conversion 45Competition 70Returns 24Price range 87Avg price 94Brand share 72Review moat 31Quality gap 57
**Avg price**
**Great****$22.66**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.54–$61.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+7.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,449.46**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$114K**
$114K/yr · 140K searches
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, dead bolt is a $114K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Aug–Sep–Oct–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dead bolt market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$113K–$136K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#169**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**62%**
Top 20: 99%
**Top-5 click share**
**43%**
Top 20: 84%
**Open market**
**32%**
- Kwikset23% - Comfhouse13% - BESTTEN12% - SCHLAGE8% - Copper Creek6% - TEEHO6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.
50K30KHoliday '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 11.6×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/dead-bolt/trend)
## **Top dead bolt search terms**
- **dead bolt**55K/yr+14.0%3.7% conv. - **dead bolt lock**23K/yr+25.8%2.9% conv. - **single cylinder deadbolt**9K/yr-12.0%2.8% conv. - **dead lock**7K/yr-20.0%0.9% conv. - **dead bolts**7K/yr+1.4%1.9% conv. - **dead bolt locks**8K/yr+3.7%2.6% conv. - **deadbolt lock with key**7K/yr-11.8%2.9% conv. - **single cylinder deadbolt lock**5K/yr+30.6%3.6% conv. - **dead bolts for exterior doors**7K/yr+5.3%1.9% conv. - **heavy duty deadbolt lock**4K/yr-6.9%0.4% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/dead-bolt/search-terms)
## **Top dead bolt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$7K9%$10K12%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Comfhouse 1 Side Keyed Deadbolt Lock Single Cylinder Dead Bolt Satin Nickel Round Exterior Keyed Front Entry Inside Door Deadbolt**Comfhouse**$11.85**4.5★566 rev](https://www.amazon.com/dp/B0CRQKPP9M) [2**Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection**Kwikset**$16.42**4.5★237 rev](https://www.amazon.com/dp/B0FSTD7GGW) [3**BESTTEN Single Cylinder Deadbolt Dead Bolt for Front Door and Garage Door Keyed One Side Thumb Turn Inside Matte Black Finish**BESTTEN**$12.17**4.3★586 rev](https://www.amazon.com/dp/B08YYMNP5C) [4**Copper Creek DB2410SS Single Cylinder Deadbolt Standard Size Satin Stainless**Copper Creek**$10.38**4.5★1,933 rev](https://www.amazon.com/dp/B002G6ZXU8) [5**Schlage B60 N 619 Deadbolt Keyed 1 Side Highest Residential Security Satin Nickel**SCHLAGE**$34.01**4.6★6,024 rev](https://www.amazon.com/dp/B0030ZWEME)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Veise Single Cylinder Deadbolt Lock Easy Installation Keyed One Side with Thumb Turn Inside Security Door Lock for Front Entry & Garage Door Heavy Duty Brushed Nickel**Veise**$12.85**58 rev3mo ago](https://www.amazon.com/dp/B0G81XNDM5) [**Kwikset 660 Deadbolt Lock Matte Black Square Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt**Kwikset**$25.16**237 rev9mo ago](https://www.amazon.com/dp/B0FVBBDZH3) [**Kwikset 660 Deadbolt Lock Matte Black Round Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt**Kwikset**$23.52**62 rev9mo ago](https://www.amazon.com/dp/B0FTGRFQ8N) [**Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection**Kwikset**$16.42**237 rev10mo ago](https://www.amazon.com/dp/B0FSTD7GGW) [**Kwikset 660 Deadbolt Lock Polished Brass Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection**Kwikset**$16.44**237 rev10mo ago](https://www.amazon.com/dp/B0FST486JC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Veise Single Cylinder Deadbolt Lock Easy Installation Keyed One Side with Thumb Turn Inside Security Door Lock for Front Entry & Garage Door Heavy Duty Brushed Nickel**Veise**$12.85**4.6★**▲ 238%**](https://www.amazon.com/dp/B0G81XNDM5) [**Kwikset 660 Deadbolt Lock Satin Nickel Round Exterior Keyed Front Entry Door Single Cylinder Dead Bolt with Microban Protection**Kwikset**$16.42**4.5★**▲ 235%**](https://www.amazon.com/dp/B0FSTD7GGW) [**Kwikset 660 Deadbolt Lock Matte Black Round Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt**Kwikset**$23.52**4.7★**▲ 169%**](https://www.amazon.com/dp/B0FTGRFQ8N) [**Kwikset 660 Deadbolt Lock Matte Black Square Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt**Kwikset**$25.16**4.5★**▲ 163%**](https://www.amazon.com/dp/B0FVBBDZH3) [**Comfhouse 1 Side Keyed Deadbolt Lock Single Cylinder Dead Bolt Satin Nickel Round Exterior Keyed Front Entry Inside Door Deadbolt**Comfhouse**$11.85**4.5★**▲ 52%**](https://www.amazon.com/dp/B0CRQKPP9M)
**~~View all trending →~~**
## **What buyers say about dead bolt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**29%
*“Easy Set Up”*
**Locking Mechanism**18%
*“Smart lock”*
**Quality-Overall**12%
*“Excellent Product”*
**Value For Money**9%
*“they are affordable”*
**Ease Of Use**5%
*“Works so easily”*
**Advertised Vs Actual Product**3%
*“Works as advertised”*
**Efficiency**3%
*“Works flawlessly”*
**Instructions/User Manual/Troubleshooting**3%
*“easy instructions”*
**Security**3%
*“and good security”*
**Strength**2%
*“Sturdy, great quality, and easy to install”*
### **What buyers complain about **
**Locking Mechanism**18%
*“Doesn't lock”*
**Quality-Overall**17%
*“Cheap quality”*
**Assembly/Installation**7%
*“Difficult to install”*
**Durability**7%
*“Broke instantly”*
**Size-Overall**6%
*“Doesnt fit”*
**Functionality-Overall**6%
*“it did not even turn on”*
**Instructions/User Manual/Troubleshooting**4%
*“Instructions worst ever”*
**Strength**2%
*“Flimsy”*
**Ease Of Use**2%
*“Very hard to turn”*
**Material Quality**2%
*“Poor material”*
### **Top return reasons **
**Size-Overall**31%
**Locking Mechanism**15%
**Functionality-Overall**10%
**Compatibility-Overall**7%
**Defective Material/Parts**6%
**Color**5%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Mechanism Issues**4%
**Assembly/Installation**4%
## **Common questions**
- **Is dead bolt profitable to sell on Amazon United States?**
- The niche generates $114K/yr across 37 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the dead bolt niche?**
- 21 brands and 64 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in dead bolt?**
- Top complaints mined from reviews: Locking Mechanism, Quality-Overall, Assembly/Installation. The return rate is 5.1% — above our launch gate.
- **When does demand for dead bolt peak?**
- Demand peaks in Aug–Sep–Oct–Dec; the busiest month runs 11.6× the quietest.
- **What does it cost to enter the dead bolt niche?**
- Listings span $9.54–$61.77; the average listing price is $22.66 (sweet spot $15–$100). The average incumbent carries 3,449 reviews — the moat a new listing must climb.
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